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Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
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Everything You Need To Know About Content Marketing

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Slides from a presentation about Content Marketing to a digital marketing class at the University of Toronto.

Slides from a presentation about Content Marketing to a digital marketing class at the University of Toronto.

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  • Authoring – Create your content.
    Distribution – Get your content out there.
    Metrics – See how your content performs.
  • Authoring – Create your content.
    Distribution – Get your content out there.
    Metrics – See how your content performs.
  • Authoring – Create your content.
    Distribution – Get your content out there.
    Metrics – See how your content performs.
  • Authoring – Create your content.
    Distribution – Get your content out there.
    Metrics – See how your content performs.
  • Flip over to browser and show klout, hubspot idea generator, buffer
  • Flip over to browser and show klout, hubspot idea generator, buffer
  • Also, a note about SEO
  • Transcript

    • 1. Everything You Need To Know About Content Marketing Hana Abaza, Director of Marketing at Uberflip @hanaabaza
    • 2. WHY IT’S HOT
    • 3. WHY IT’S NOT
    • 4. Content Marketing Landscape Create your content See how your content performs Get your content out there AUTHORING DISTRIBUTION METRICS
    • 5. MODERN DAY CONTENT MARKETING Create your content See how your content performs Get your content out there Create a killer experience AUTHORING EXPERIENCE DISTRIBUTIONMETRICS
    • 6. CONTENT MARKETING TRENDS
    • 7. Content Marketing Trends 1. Marketing Team Makeup TEAM CONTENT
    • 8. Content Marketing Trends 2. Responsive Design
    • 9. Content Marketing Trends 3. Link Earning vs. Link Building
    • 10. Content Marketing Trends 4. Curation & Custom Streams
    • 11. Content Marketing Trends 5. Brand Journalists Take The Reins The recent acquisition of leading ABC news anchor, Katie Couric, as Yahoo’s Global Anchor, is a clear sign that online content is where the mainstream is heading.
    • 12. CONTENT MARKETING STRATEGIES
    • 13. 1. Define your targets Content Marketing Strategy
    • 14. 2. Understand your buyers Content Marketing Strategy
    • 15. Content Marketing Strategy 3. Set conversion goals
    • 16. 4. Context and distribution Content Marketing Strategy
    • 17. Content Marketing Strategy 5. Keep it aligned
    • 18. 6. Is it scalable Content Marketing Strategy
    • 19. CONTENT MARKETING SKILLS
    • 20. Content Marketing Skills Content Ideas
    • 21. Content Marketing Skills Contact with Sales / Support Ask Customers or Prospects Take Advantage of Tools!
    • 22. Content Marketing Skills Creating Content
    • 23. Content Marketing Skills What is the purpose of this piece? What is the best format for it? Where will it be distributed?
    • 24. Content Marketing Skills Reduce, Reuse Recycle
    • 25. Examples
    • 26. Examples
    • 27. Examples
    • 28. LEAD GENERATION
    • 29. Lead Generation CTAs in Content Marketing Contextual CTAs Automation vs. Manual
    • 30. Lead Generation
    • 31. Lead Generation ( 2011 ) ( 2014 )
    • 32. CONTENT MARKETING METRICS
    • 33. Content Marketing Metrics Engagement Metrics: time on site, pages per visit
    • 34. Content Marketing Metrics CTA Performance
    • 35. Content Marketing Metrics Lead & Customer Conversion
    • 36. Content Marketing Operations Set up your processes! Editorial Calendar Idea Gen Tools Distribution Tools Lead Gen Tools Measurement Tools
    • 37. Hana Abaza, Director of Marketing at Uberflip @hanaabaza

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