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Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
Steve jobs - CEO of Apple 11.11.2011
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Steve jobs - CEO of Apple 11.11.2011

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  • 1. Steve JobsApple, CEOHAMZA ŞANDAtwitter: @sandahamza
  • 2. Birth and Adoption Steve Jobs was born February 24,1955 in San Francisco, California to anAmerican mother, Joanne CaroleSchieble, and a Syrian father,Abdulfattah John Jandali. A week after birth he was put up foradoption. He was adopted by Paul and ClaraJobs who gave him the name of StevenPaul Jobs.
  • 3. Childhood and Teenage years Since he was a boy, his skills became so apparentthat he was allowed to skip 5th grade and gostraight to middle school. When he became 11 years old he moved to LosAltos that distinguished by its great number ofengineer’s garages. At Homestead High, he attended his firstelectronics class and befriended Bill Fernandez,who shared his passion for electronics. 14-year old Steven Paul Jobs Fernandez happened to know an electronicswhiz whose name was Steve Wozniak.
  • 4. Friendship between “the Two Steves” Although they met in 1969, a real friendshipbetween Steve and Wozniak started developinga couple of years later, when Wozniak became arenowned figure in the small world of “phonephreaks”. They started selling “blue boxes” that allowedto make AT&T’s international calls for free, untilit started to become too illegal to be safe. Steve Jobs (left) and Wozniak (right) with a “blue box”
  • 5. College and his First Job After Steve finished High School, he attendedReed College in Oregon. His grades were extremely poor. “After six months, I had no idea what I wanted todo with my life and no idea how college was goingto help me figure it out, so I decided to drop out”. It wasn’t before 1974 that he got his first job at ayoung video game company called Atari.
  • 6. The Birth of Apple Computer At that time, Steve Wozniak was working in the designof what would be considered as the first PCs. Steve’s own interest in computer design was limited,but he understood that his friend’s current project wasan amazing feat of engineering. He started to get involved and after a few months, heconvinced Woz to found a company to sell his computer. So, on April 1, 1976, Apple was born. The name “AppleComputer” was chosen because they hadn’t foundanything better and because it was Steve’s favoritefood. Apple’s first logo
  • 7. The Apple I Though their initial plan was to sell just printedcircuit boards, Jobs and Wozniak ended upcreating a batch of completely assembledcomputers, and entered the personal computerbusiness. The first personal computer Jobs and Wozniakintroduced was called the Apple I. The Apple I sold for $666.66 It was a fast success and about 200 units wereproduced.
  • 8. The Apple II In 1977, Woz started working on the design ofthe Apple II, which was a real breakthrough due toits color display, sound and expandability. Morethan two million were sold. At this time, Apple gave up its old logo andadopted its striped apple-with-a-bite logo. Apple became the company of personalcomputers. In 1983, the Apple Lisa was introduced, butwasn’t a success.
  • 9. The Macintosh Project Steve, who owned $7.5 million of Apple stocks,was worth $217.5 million by the end of the day. Hebecame one of the richest self-made men inAmerica. However, Steve wanted to be involved in thedevelopment of Apple’s future products. By early 1981, Steve took over the Macintoshproject. He wanted the Macintosh to be a PC “as easy touse as a toaster”. 1984 saw the introduction of the Macintosh, thefirst commercially successful computer with agraphical user interface.
  • 10. Departure from Apple The first figures of Mac sales looked verypromising. However, the differences of treatment betweenthe former Lisa group and the Mac group hurt thecompany. It all came to an end on Tuesday, May 28, 1985.Despite his attempts to convince board members,every single board member voted his removal. This was the beginning of one of the darkestperiod in Steve’s life. He didn’t know what wouldbecome of him.
  • 11. NeXT After leaving Apple, Jobs founded anothercomputer company, NeXT Computer. Like Apples Lisa, the NeXT Cube (launched1990) was technologically advanced, but wasnever able to break into the mainstream mainlyowing to its high cost and compatibilityproblems. In January 1992, Steve decided to react to theCube’s miserable sales by licensing its operatingsystem, but it failed too. On February 11, 1993, Steve Jobs officiallyconfirmed he had given up and shut downNeXT’s efforts in hardware.
  • 12. Pixar The story of Pixar began in 1985. At the time, itwas a little group of almost 50 people. Steve decided to purchase the company at $10million to Lucas Film Ltd. The Pixar team made the short films Luxo Jr. andTin Toy that got so popular that the latter won theOscar for best animated short film in early 1989. Pixar started to gain more attention fromanimation colossus Disney. Steve signed a three-picture deal, the first of which was Toy Story. Everything went as planned, and even betterthan that: Toy Story was a critical success andearned as much as $29 million in US box officereceipts during its opening weekend.
  • 13. The Return to Apple During Steve’s absence, Bill Gates used hisprivileged relationship with Apple to steal some ofits latest technology and develop a GUI of its own,Windows; and soon became the most popular OS. Apple’s market share fell down to around 4%,making it an almost small player in the market ithad created. They decided to purchase NeXT on December20, 1996, bringing Jobs back to the company hefounded. On August 6, 1997, at MacWorld Expo, anannouncement was made: Apple was going topartner with its archrival, Microsoft.
  • 14. New Beginnings Steve took many measures in order to bringApple back to its glory and cut the number ofprojects from 350 to a dozen. The first one was “Think different” campaign. But the best was yet to come: the iMac. It wasunveiled on May 6, 1998. Its revolutionary designmade it a stunning success. That design was also used on the iBook with thesame success. More importantly, it is in January 2000 thatSteve showed the first glimpses of Apple’s nextgeneration operating system, Mac OS X.
  • 15. The iPod Revolution In the early 21st century, a new age ofcomputing began: that of the digital lifestyle. When the Napster phenomenon erupted in2000, Steve asked the iTunes team to work on anew project, a portable digital music player. The iPod was introduced to the world onOctober 23, 2001 and could carry “1,000 songsin your pocket”.
  • 16. The iPod Generation With offering many versions of iPod, Steve created new music listenergeneration after walkman. Steve monitized high revenue to Apple with iPod in 10 years.
  • 17. The iPhone: X-Generation Phone In 2007, Steve finally launched his X-Generation Phone to the world market. It made an impact and is sold out of nearly 4 million in 6 months. And until today, 108 million iPhone is sold.
  • 18. The iPhone: Revolution
  • 19. The iPad: X-Tablet PC Apple released the first iPad in April 2010 anddeveloped, marketed as a platform for audio-visual media including books, periodicals,movies, music, games, and web content Like iPhone and iPod Touch, the iPad iscontrolled by a multitouch display - a departurefrom most previous tablet computers.And it’s sold 3 million in 80 days. By the release of the iPad 2 in March 2011,more than 15 million iPads had been sold.
  • 20. TODAY... Apple’s brand value jumped 84% to $153.3billion, driven largely by the company’s successwith the iPad and iPhone 4, the study found. And NOW, Apple is most valuable BRAND onthe world, of cource by STEVE JOBS.
  • 21. Thank You...

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