Steve JobsApple, CEOHAMZA ŞANDAtwitter: @sandahamza
Birth and Adoption Steve Jobs was born February 24,1955 in San Francisco, California to anAmerican mother, Joanne CaroleSchieble, and a Syrian father,Abdulfattah John Jandali. A week after birth he was put up foradoption. He was adopted by Paul and ClaraJobs who gave him the name of StevenPaul Jobs.
Childhood and Teenage years Since he was a boy, his skills became so apparentthat he was allowed to skip 5th grade and gostraight to middle school. When he became 11 years old he moved to LosAltos that distinguished by its great number ofengineer’s garages. At Homestead High, he attended his firstelectronics class and befriended Bill Fernandez,who shared his passion for electronics. 14-year old Steven Paul Jobs Fernandez happened to know an electronicswhiz whose name was Steve Wozniak.
Friendship between “the Two Steves” Although they met in 1969, a real friendshipbetween Steve and Wozniak started developinga couple of years later, when Wozniak became arenowned figure in the small world of “phonephreaks”. They started selling “blue boxes” that allowedto make AT&T’s international calls for free, untilit started to become too illegal to be safe. Steve Jobs (left) and Wozniak (right) with a “blue box”
College and his First Job After Steve finished High School, he attendedReed College in Oregon. His grades were extremely poor. “After six months, I had no idea what I wanted todo with my life and no idea how college was goingto help me figure it out, so I decided to drop out”. It wasn’t before 1974 that he got his first job at ayoung video game company called Atari.
The Birth of Apple Computer At that time, Steve Wozniak was working in the designof what would be considered as the first PCs. Steve’s own interest in computer design was limited,but he understood that his friend’s current project wasan amazing feat of engineering. He started to get involved and after a few months, heconvinced Woz to found a company to sell his computer. So, on April 1, 1976, Apple was born. The name “AppleComputer” was chosen because they hadn’t foundanything better and because it was Steve’s favoritefood. Apple’s first logo
The Apple I Though their initial plan was to sell just printedcircuit boards, Jobs and Wozniak ended upcreating a batch of completely assembledcomputers, and entered the personal computerbusiness. The first personal computer Jobs and Wozniakintroduced was called the Apple I. The Apple I sold for $666.66 It was a fast success and about 200 units wereproduced.
The Apple II In 1977, Woz started working on the design ofthe Apple II, which was a real breakthrough due toits color display, sound and expandability. Morethan two million were sold. At this time, Apple gave up its old logo andadopted its striped apple-with-a-bite logo. Apple became the company of personalcomputers. In 1983, the Apple Lisa was introduced, butwasn’t a success.
The Macintosh Project Steve, who owned $7.5 million of Apple stocks,was worth $217.5 million by the end of the day. Hebecame one of the richest self-made men inAmerica. However, Steve wanted to be involved in thedevelopment of Apple’s future products. By early 1981, Steve took over the Macintoshproject. He wanted the Macintosh to be a PC “as easy touse as a toaster”. 1984 saw the introduction of the Macintosh, thefirst commercially successful computer with agraphical user interface.
Departure from Apple The first figures of Mac sales looked verypromising. However, the differences of treatment betweenthe former Lisa group and the Mac group hurt thecompany. It all came to an end on Tuesday, May 28, 1985.Despite his attempts to convince board members,every single board member voted his removal. This was the beginning of one of the darkestperiod in Steve’s life. He didn’t know what wouldbecome of him.
NeXT After leaving Apple, Jobs founded anothercomputer company, NeXT Computer. Like Apples Lisa, the NeXT Cube (launched1990) was technologically advanced, but wasnever able to break into the mainstream mainlyowing to its high cost and compatibilityproblems. In January 1992, Steve decided to react to theCube’s miserable sales by licensing its operatingsystem, but it failed too. On February 11, 1993, Steve Jobs officiallyconfirmed he had given up and shut downNeXT’s efforts in hardware.
Pixar The story of Pixar began in 1985. At the time, itwas a little group of almost 50 people. Steve decided to purchase the company at $10million to Lucas Film Ltd. The Pixar team made the short films Luxo Jr. andTin Toy that got so popular that the latter won theOscar for best animated short film in early 1989. Pixar started to gain more attention fromanimation colossus Disney. Steve signed a three-picture deal, the first of which was Toy Story. Everything went as planned, and even betterthan that: Toy Story was a critical success andearned as much as $29 million in US box officereceipts during its opening weekend.
The Return to Apple During Steve’s absence, Bill Gates used hisprivileged relationship with Apple to steal some ofits latest technology and develop a GUI of its own,Windows; and soon became the most popular OS. Apple’s market share fell down to around 4%,making it an almost small player in the market ithad created. They decided to purchase NeXT on December20, 1996, bringing Jobs back to the company hefounded. On August 6, 1997, at MacWorld Expo, anannouncement was made: Apple was going topartner with its archrival, Microsoft.
New Beginnings Steve took many measures in order to bringApple back to its glory and cut the number ofprojects from 350 to a dozen. The first one was “Think different” campaign. But the best was yet to come: the iMac. It wasunveiled on May 6, 1998. Its revolutionary designmade it a stunning success. That design was also used on the iBook with thesame success. More importantly, it is in January 2000 thatSteve showed the first glimpses of Apple’s nextgeneration operating system, Mac OS X.
The iPod Revolution In the early 21st century, a new age ofcomputing began: that of the digital lifestyle. When the Napster phenomenon erupted in2000, Steve asked the iTunes team to work on anew project, a portable digital music player. The iPod was introduced to the world onOctober 23, 2001 and could carry “1,000 songsin your pocket”.
The iPod Generation With offering many versions of iPod, Steve created new music listenergeneration after walkman. Steve monitized high revenue to Apple with iPod in 10 years.
The iPhone: X-Generation Phone In 2007, Steve finally launched his X-Generation Phone to the world market. It made an impact and is sold out of nearly 4 million in 6 months. And until today, 108 million iPhone is sold.
The iPad: X-Tablet PC Apple released the first iPad in April 2010 anddeveloped, marketed as a platform for audio-visual media including books, periodicals,movies, music, games, and web content Like iPhone and iPod Touch, the iPad iscontrolled by a multitouch display - a departurefrom most previous tablet computers.And it’s sold 3 million in 80 days. By the release of the iPad 2 in March 2011,more than 15 million iPads had been sold.
TODAY... Apple’s brand value jumped 84% to $153.3billion, driven largely by the company’s successwith the iPad and iPhone 4, the study found. And NOW, Apple is most valuable BRAND onthe world, of cource by STEVE JOBS.