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  • 1. History • 1996: – Larry Page and Sergey Brin, Stanford computer science grad students, begin collaborating on a search engine called BackRub – BackRub operates on Stanford servers for more than a year—eventually taking up too much bandwidth to suit the university
  • 2. History • 1997: – Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google—a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web.
  • 3. History • 1998: – “PC Magazine” reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes it as the search engine of choice in the Top 100 Web Sites for 1998.
  • 4. History • 1999: – Outgrow its garage office – Move to Mountain View
  • 5. History • 2000: – 15 supported languages – Forge a partnership with Yahoo! to become their default search provider – The first billion-URL index
  • 6. History • 2001: – Google.com is available in 26 languages – Image Search launches, offering access to 250 million images – Index size grows to 3 billion
  • 7. History • 2002: – 72 supported languages – Search for stuff to buy with Froogle (later called Google Product Search)
  • 8. History • 2003: – Acquire Pyra Labs, the creators of Blogger – Launch Google Print (which later becomes Google Book Search)
  • 9. History • 2004: – Search index hits a new milestone: 6 billion items, including 4.28 billion web pages and 880 million images – There are more than 100 Google domains – Google Desktop Search is introduced – Acquire Keyhole, a digital mapping company whose technology will later become Google Earth
  • 10. History • 2005: – Google Maps goes live – Google Mobile Web Search is released, specially formulated for viewing search results on mobile phones – Launch Google Talk – Release Google Analytics for measuring the impact of websites and marketing campaigns
  • 11. History • 2006 – Google.cn, a local domain version of Google, goes live in China – Acquisition of Writely, a web-based word processing application that subsequently becomes the basis for Google Docs – Acquire JotSpot, a collaborative wiki platform, which later becomes Google Sites
  • 12. History • 2007: – Announce Google Gears (now known just as Gears), an open source technology for creating offline web applications – Android, the first open platform for mobile devices, and a collaboration with other companies in the Open Handset Alliance, is announced – The Queen of England launches The Royal Channel on YouTube
  • 13. History • 2008: – Google search becomes available over Ipv6 – Release Google Health to the public, allowing people to safely and securely collect, store and manage their medical records and health information online – 1 trillion unique URLs
  • 14. History • 2009: – Google Translate is capable of automatic translation between 41 languages – Add a search options panel to Google Images, making it easier to find images – Mac and Linux versions of Google Chrome
  • 15. History • 2010: – SSL-encrypted Google web search – Acquire Slide, a social technology company with an extensive history of building new ways for people to connect with others across numerous platforms online – Google Instant predicts what you’re interested in and shows you search results as you type so you can quickly get to the information you’re looking for
  • 16. Google Mission To organize the world’s information & make it universally accessible & useful
  • 17. Google Services
  • 18. Google Services
  • 19. Financial Performance • In 2004 they listed in NASDAQ, Google got $1.67 billion as Initial public offering • In 2005, Google had a positive cash flow of $3.45 billion & starting in 2006, was generating more than $1 billion in cash every quarter • Its revenues come from ads, Google had revenue of $23.651 billion & a net income of $6.520 billion in 2010
  • 20. Grow • Google grew solely by word of mouth • While growing domestically, Google had started to focus more on its global strategy. The majority of searches were international
  • 21. Human Resources • The company’s human resources are 23,331 employees around the world in 2010 • It focused on employees more than customers, it allow employees to own Google shares at Initial public offering
  • 22. China • 1.6 billion people, making an attractive market • More than 100 U.S. based multinationals had projects in China in 2006
  • 23. The Internet & China • Yahoo! Was the first American Internet company to enter China with Chineselanguage website and an office in Beijing • Uncensored nature of the Internet was not welcomed by Chinese authorities • Officials implemented rules regulating the Internet • Harmful content: freedom, religious cults, antigovernment protests
  • 24. The Internet & China Great Firewall of China Internet Police
  • 25. China •Economic •Human Rights •Internet
  • 26. www.google.cn •History •Location •Objectives •Business •Change •Competitors •Defense

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