Passive Recruiting Strategy2012 LinkedIn Solution           Jaeho Jang (장재호)           Korea Account Director           Ta...
Context               Facebook VS Twitter VS LinkedIn                     Platform    Connections      사용 목적              ...
Mission:Connect the world’sprofessionals to makethem more productiveand successful     Recruiting Solutions
The world’s largest professional    network                                                                175M+Asia Pacif...
Talent PoolPassive and active candidates requiredifferent approaches Active Candidates               Passive Candidates Wo...
Hire the best candidates, not just the actives                                                   <20%             Active  ...
Recruitment                              Agencies                       JobsRecruiting Solutions
Reach the best candidates, not just the actives                                              ActivePush relevant jobs   ou...
Passive Recruiting Strategy                                On LinkedIn           Career Page                              ...
LinkedIn Career Pages         passive candidates research Your Company here to learn about your employees & company cultur...
Customize your LinkedIn Career Page:       Tailor your message to each target audience                            Custom B...
LinkedIn Job Slots           Now that your audience is warmed up and aware, advertise all your job opportunities at Your C...
LinkedIn Recruiter            Reach out to the most qualified, passive & active talent for your team while organizing & co...
Recruiting Solutions   14
ROI– Your LI Relationship Manager will Measure it:      Recruiting Solutions                       15
12K + Clients:         Recruiting Solutions   16
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Passive Recruiting Strategy

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  • [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  • LinkedIn is the best channel to reach out to these passive candidates
  • When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by puYourCompanyngmore of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
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  • Passive Recruiting Strategy

    1. 1. Passive Recruiting Strategy2012 LinkedIn Solution Jaeho Jang (장재호) Korea Account Director Talent Solutions LinkedIn Recruiting Solutions
    2. 2. Context Facebook VS Twitter VS LinkedIn Platform Connections 사용 목적 가족과 친구 간의 연락, 소셜네트워킹 친구 & 가족 정보 수집과 취미 생활, 서비스 회사제품(서비스) 통보 소셜 네트워킹 & 사적인 정보 공유, 사적인 의견교환, 마이크로 블로그 팬 & 팔로워 비즈니스 정보 공유 서비스 비즈니스 의견교환 구직 & 채용, 비즈니스 전문 비즈니스 인맥 확장, 비즈니스 인맥 & 동료 네트워크 전문성 있는 정보 공유, 회사 제품(서비스) 공유 Recruiting Solutions
    3. 3. Mission:Connect the world’sprofessionals to makethem more productiveand successful Recruiting Solutions
    4. 4. The world’s largest professional network 175M+Asia Pacific 30M+ Indonesia 1.5M+ 90 5M+ Singapore 870K+ New Members / month Malaysia 1M+ Thailand 435K+ Vietnam 435K+ Philippines New Zealand 1.3M+ 670K+ 55 All Hong Kong 550K+ Of the Fortune 500 Japan 684K+ represented in our members 32 8 17 420,861 members (as of 9/26/2012) 2 4 Republic of Korea 2004 2005 2006 2007 2008 2009 2010 2011 LinkedIn Members (Millions) Recruiting Solutions
    5. 5. Talent PoolPassive and active candidates requiredifferent approaches Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Develop networks - Seek out many opportunities - Only listen to the right opportunities (적극적 구직자) (수동적 후보자) Recruiting Solutions
    6. 6. Hire the best candidates, not just the actives <20% Active 175M+ members >80% 80 Passive Recruiting Solutions Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
    7. 7. Recruitment Agencies JobsRecruiting Solutions
    8. 8. Reach the best candidates, not just the actives ActivePush relevant jobs out to them Passive Source and contact them directlyEngage them with your brand Recruiting Solutions
    9. 9. Passive Recruiting Strategy On LinkedIn Career Page LinkedIn Jobs Network Recruiter Now that your audience is Reach out to the most Build your brand foundation by warmed up and qualified, passive &giving your audience a destination aware, advertise all your active talent for your to learn about your employees & job opportunities team while organizing & company culture collaborating Social Recruiting Strategy on LinkedIn “Your social media recruitment strategy should be about Posted on July 10, 2011 on OnlineMarketingAdvisor.net identifying the addressable market of potential talent and finding a way to connect with them directly. “ Recruiting Solutions
    10. 10. LinkedIn Career Pages passive candidates research Your Company here to learn about your employees & company culture before deciding to apply or not. Put your best foot forward to hire the best of them.개인화된 콘텐츠와 강력한 고용주 브랜드로인재 사로잡기 Companies Home | Your Company Your Company Careers 8,593 followers Build a larger ‘Following’ Career Page를 보는 회원의 LinkedIn 프로필에 따라 다른 내용의 페이지를 표시합니다. Join the team that is transforming the future. We are passionate about what we do. 귀사에 대한 동영상이나 배너 등을 Jobs at Your Company 게시하여 귀사를 다른 회사와 차별화 Ariel Hsiao Emily Meinhardt VP Business VP Business Account Executive VP Business 귀사를 팔로우하고 있는 회원의 목록을 Todd Logan Hillary Carroll VP of Finance Manager of Operations Senior VP Business 확인하실 수 있으며, 그들에게 채용 VP Business 정보와 회사 행사 등에 관련된 자동 Senior VP Business 업데이트를 보내실 수 있습니다 ABOUT Your Company Watch the video for a peek into the fast- paced world at our headquarters. Every day, our employees are working on Director of Accounting exciting projects that make a real Director of Accounting difference for our customers. Drive passive candidates to apply Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Amazon Recruiting Solutions Note: company page viewers reflect unique members visiting your company page 10
    11. 11. Customize your LinkedIn Career Page: Tailor your message to each target audience Custom Banner Relevant Jobs Custom Message Audience: IT Audience: Engineer Recruiting Solutions Confidential
    12. 12. LinkedIn Job Slots Now that your audience is warmed up and aware, advertise all your job opportunities at Your Company• Flexibility of Job Slots (rotate postings in your slots) • Rather than purchase 30 day postings, you can purchase year long job slots which allow you to change description and location at any time• We reveal the best matches (up to 50)• Over 50% of job applicants on LinkedIn come from recommended jobs – not searched• Analytics to see the effectiveness of your postings Recruiters and hiring managers rated LinkedIn as the top source of quality applicants at48% over 3x the rate of the job boards 13% 10% 10% 10% 7% 2% Recruiting Solutions Confidential 12
    13. 13. LinkedIn Recruiter Reach out to the most qualified, passive & active talent for your team while organizing & collaborating•175M+ 명의 우수 인재의 전체성명과 프로필 정보를 확인•보다 신속하게 최고의 인재를찾아드립니다• 헤드 헌터와 제 3 자 기관을사용하는 필요성/의존도낮춤, 이에 Reduce cost-per-hireand time-to-fill Recruiting Solutions Confidential 13
    14. 14. Recruiting Solutions 14
    15. 15. ROI– Your LI Relationship Manager will Measure it: Recruiting Solutions 15
    16. 16. 12K + Clients: Recruiting Solutions 16

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