Overall, I feel my video was a success as I felt my video along with my ancillary tasks followed certain rules of the ‘alternative rock’ genre, while keeping itself unique and recognisable to the band involved. Each stage (including the, research & planning, production followed by editing) were carefully researched and planned to a tight schedule
There was however, one key area (band shots) that I feel has dramatically decreased the quality of the video. This, I will go into later in the presentation. But first, I shall look at the positives gathered from my coursework.
The narrative – As explained through my blog, from first researching 3 doors down, I wanted to (and needed to, to produce a video similar as the artist would) split my video into two sections, ‘the narrative’ and ‘the band shots’. I feel as though the narrative went well, and came out exactly the way I planned. I was worried the consent changing from band to narrative would cause the flow of the video to feel distorted but this is not the case.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My product uses a variety of way to put the focus on and to promote the band involved. This is achieved through a number of band shots, including many close ups. Not only this, I also researched the techniques within the mise en scene and camera work used in the media industry to create an exciting and appropriate music video. I had my cast wear normal day clothes within the narrative to reflect the everyday life feel, and therefore, the audience can have a sense of realism. In the band shots, as it is a ‘rock alternative’ genre, musical instruments were used, ie. Instruments actually used to create the song, along with spot lighting in a small room (what many alternative rock bands use)
As well as this, many videos reflect exactly what the lyrics say… i.e. ‘opens the window’ and the person in the video opens up a window. This, I tried to incorporate in mine without being too obvious for example,
When the lyrics say ‘disappears now’ – the woman actress disappears from the the swing seat.
Another, is when the lyrics say – ‘the miles just keep rolling’ – as this is said, the car enters the frame, moving through the car park. I know these are not directly linked, but are similar.
As for the storyline, I know many ‘rock’ and ‘alternative rock’ bands don’t actually use themselves within a narrative (if they use one) However, for mine I used the lead singer as the main character in the narrative. I did this as the lyrics to the song are extremely personal and song in first person. Therefore I felt by using a different character to the one actually singing the song would look confusing and out of place.
How did you use new media technologies in the construction and research, planning and evaluation stages?
List of media technologies used to produce media coursework:
Personal computer / iMac
Research and planning
Through this stage, I used a number of technologies, including ‘a pc’, ‘a static camera, the internet’ and ‘Microsoft Word ’. The pc and internet played a vital role into accurately researching my chosen genre and band, along with helping develop an initial idea for my own music video. Microsoft Word allowed me to easily record my chosen data and therefore load this onto my blog, while a static camera enabled me to take photos of my cast and location for the development of my blog
This stage included the following technologies – a video camera & tripod
The camera and tripod allowed myself to film my music video in preparation for the editing stage. Fortunately, I had gained good knowledge into the use of these two items from my As media coursework, in which I created a short opening to a film. This allowed me to film accurately and within a good time limit to allow sufficient time for editing to take place. In addition to this, I feel by using these products a second time, in the making of my A2 coursework, I have developed an even better understanding, in the way use of these, can create such products.
This stage included – final cut, adobe Photoshop, Microsoft Word, Microsoft Powerpoint, paint, PC/iMac and the internet
Final cut allowed me to capture and edit my footage to create my final music video. As with the camera, I already had previous knowledge through my As studies. With a bit of refreshing and getting familiar to again, I was quickly and sufficiently able to edit my work.
Adobe Photoshop along with ‘paint’, helped contribute to the completion of my two ancillary tasks, the CD covers and advertisement. Although extremely difficult to begin with (Photoshop), with a little bit of help I was able to adequately use the program to complete my tasks.
Microsoft Powerpoint has obviously helped with the creation of this (my PowerPoint) and as I took ICT gcse, was no trouble in doing so. While Microsoft Word and a pc, helped keep my blog up to date and sufficient.
As mentioned early on in the presentation I am not entirely happy with the band shots in my video. To put it bluntly, they look terrible. I feel one of the main problems if the lighting used! Initially, the lighting looked fine on camera, but now the final piece has been edited, it is more than clear the scene is too bright.
As well as this, I realised and so did my teacher, the mise en scene within the same shots were incorrect. My lead singer is wearing a hoodie, and quite rightly pointed out to me….how many alternative rock singers or any singer for that matter, wear hoodies in band shots? Almost none (I can think of anyway)
So what will I do?!
Therefore, I have decided, bearing in mind these shots are picked up as a week point in the video, to re-film these shots in the beginning week of February. I shall take a lot more care and thought into the shots, while this shall give me plenty of time to capture, edit and even re-film again in time for the following deadline.
Generally speaking, I feel I achieved what I set out to do, minus the band shots, and have learnt a great deal from it. I understand how proper organisation of locations and actors plays a vital role in keeping to selected deadlines, while my understanding and development of media technologies has progressed thoroughly throughout my coursework. I have also learnt to take constructive critism and shall be building on this for work to come, which shall hopefully, allow myself to improve and develop my finished product.