Social Media For Business - A Beginners Guide

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Social Media For Business - A Beginners Guide

  1. 1. Social Media For Business A Beginners Guide
  2. 2. What Is Social Media? Twitter Facebook LinkedIn What else??
  3. 3. What Is Social Media? All interactive content on the internet: Blogging Forums / Message Boards Newsletters Flickr & YouTube
  4. 4. Advantages? Drives traffic to your website Good for SEO Establishes you as an expert Nurtures relationships with customers = MORE SALES 
  5. 5. Disadvantages? Time Consuming Negative Feedback Loosing control of your message
  6. 6. Look At The Stats! 1,418,100 Facebook users in Ireland 847,000 are active daily 73% penetration of the online community 55% Male / 45% Female 91% are over 18 years of age IRELAND Aoife Porter Bua Marketing – April 2010
  7. 7. Look At The Stats! 150,00 Twitter users in Ireland 25,000 LinkedIn accounts in Ireland IRELAND Aoife Porter Bua Marketing – April 2010 IRELAND
  8. 8. Blog – January 2008 Case Study –Garrendenny Lane
  9. 9. “40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.” Blog – January 2008 Case Study –Garrendenny Lane
  10. 10. Twitter – March 2009 Case Study –Garrendenny Lane
  11. 11. Facebook – September 2009 Case Study –Garrendenny Lane
  12. 12. “…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ” Twitter – March 2009 Case Study –Garrendenny Lane
  13. 13. Product of the month Case Study –Garrendenny Lane
  14. 14. Freebie Friday Case Study –Garrendenny Lane
  15. 15. “A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.” Case Study –Garrendenny Lane
  16. 16. All About Twitter Setting up your account www.twitter.com
  17. 17. Getting People to Follow You Follow People Add buttons to your website Tweet interesting and relevant content Engage people in conversation and RT them Add social media links to all your printed material
  18. 18. Finding People To Follow
  19. 19. Follow a bunch of people from Ireland Search for keywords relevant to your business Follow people that other interesting people are following Use Pluggio, Followfinder and Twitters own suggestions Finding People To Follow Use Hootsuite
  20. 20. Finding People To Follow
  21. 21. How To Speak Twitter @ Symbol ”@stephenfry please don’t leave twitter we’d miss you immensely” ”I hope @stephenfry doesn’t leave twitter”
  22. 22. How To Speak Twitter RT - Retweet “RT @briandshelton: Getting ready to put @dropbox through its paces. I've heard nothing but good things abt it. http://bit.ly/blIoKA” Old fashioned method New method
  23. 23. How To Speak Twitter #tags - Hashtags #coronationstreet #iphone4 #fail #bb11 #followfriday #freedomflotilla #klck #bizcampdublin #learningtousetwitter •Search •Create Your Own
  24. 24. What To Tweet? Come up with a strategy and stick to it Always consider your target market Keep it relevant and on topic Ask for input
  25. 25. How to make short links
  26. 26. A Quick Tour Around Hootsuite Tweeting, Scheduling & Link shortening Retweeting, Replying, Viewing Conversation Statistics Feeding your blog to Twitter and LinkedIn Search columns
  27. 27. Time Saving Tips Prepare a Twitter schedule and stick to it Schedule SOME of your tweets Allocate a set amount of time daily to update your account Use Hootsuite
  28. 28. All About Facebook Setting up your account www.facebook.com or www.facebook.com/pages/create.php
  29. 29. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px Add clickable link to info box
  30. 30. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog
  31. 31. Getting People To Like Your Page
  32. 32. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it
  33. 33. Getting People To Like Your Page
  34. 34. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content
  35. 35. Getting People To Like Your Page
  36. 36. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction
  37. 37. Getting People To Like Your Page
  38. 38. What to post Link to sites that will interest your target market
  39. 39. What to post
  40. 40. What to post Link to sites that will interest your target market Import your blog
  41. 41. What to post
  42. 42. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook
  43. 43. What to post
  44. 44. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls
  45. 45. Photos to run poll Notes application to run poll What to post
  46. 46. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share
  47. 47. What to post
  48. 48. Handy Facebook Applications Static FBML – create custom pages using simple HTML Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page Twitter – Allow Facebook to update Twitter
  49. 49. Facebook Etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments
  50. 50. Monitoring Link Shortening
  51. 51. Monitoring Record keeping
  52. 52. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking

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