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Social Media For Business - A Beginners Guide

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Presentation for Carlow, Kilkenny Skillsnet - September 2010

Presentation for Carlow, Kilkenny Skillsnet - September 2010

Published in: Business

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  • 1. Social Media For Business
    A Beginners Guide
  • 2. What Is Social Media?
    Twitter
    Facebook
    LinkedIn
    What else??
  • 3. What Is Social Media?
    All interactive content on the internet:
    Blogging
    Forums / Message Boards
    Newsletters
    Flickr & YouTube
  • 4. Advantages?
    Drives traffic to your website
    Good for SEO
    Establishes you as an expert
    Nurtures relationships with customers
    = MORE SALES 
  • 5. Disadvantages?
    Time Consuming
    Negative Feedback
    Loosing control of your message
  • 6. Look At The Stats!
    IRELAND
    1,418,100 Facebook users in Ireland
    847,000 are active daily
    73% penetration of the online community
    55% Male / 45% Female
    91% are over 18 years of age
    Aoife Porter BuaMarketing – April 2010
  • 7. Look At The Stats!
    IRELAND
    150,00 Twitter users in Ireland
    IRELAND
    25,000 LinkedIn accounts in Ireland
    Aoife Porter BuaMarketing – April 2010
  • 8. All About Twitter
    Setting up your account
    www.twitter.com
  • 9. Getting People to Follow You
    Follow People
    Add buttons to your website
    Tweet interesting and relevant content
    Engage people in conversation and RT them
    Add social media links to all your printed material
  • 10. Finding People To Follow
  • 11. Follow a bunch of people from Ireland
    Search for keywords relevant to your business
    Follow people that other interesting people are following
    Use Pluggio, Followfinder and Twitters own suggestions
    Finding People To Follow
    Use Hootsuite
  • 12. Finding People To Follow
  • 13. How To Speak Twitter
    @ Symbol
    ”@stephenfry please don’t leave twitter we’d miss you immensely”
    ”I hope @stephenfry doesn’t leave twitter”
  • 14. How To Speak Twitter
    RT - Retweet
    Old fashioned method
    “RT @briandshelton:Getting ready to put @dropboxthrough its paces. I've heard nothing but good things abt it. http://bit.ly/blIoKA”
    New method
  • 15. How To Speak Twitter
    #tags - Hashtags
    • Search
    #coronationstreet #iphone4 #fail #bb11
    #followfriday #freedomflotilla
    • Create Your Own
    #klck#bizcampdublin #learningtousetwitter
  • 16. What To Tweet?
    Come up with a strategy and stick to it
    Always consider your target market
    Keep it relevant and on topic
    Ask for input
  • 17. How to make short links
  • 18. A Quick Tour Around Hootsuite
    Tweeting, Scheduling & Link shortening
    Retweeting, Replying, Viewing Conversation
    Statistics
    Feeding your blog to Twitter and LinkedIn
    Search columns
  • 19. Time Saving Tips
    Prepare a Twitter schedule and stick to it
    Schedule SOME of your tweets
    Allocate a set amount of time daily to update your account
    Use Hootsuite
  • 20. All About Facebook
    Setting up your account
    www.facebook.com
    or
    www.facebook.com/pages/create.php
  • 21. Setting Up Your Page
    Create a temporary URL using bit.ly
    When you have 25 Likes: www.facebook.com/username
    Logo can be as big as 200px x 600px
    Add clickable link to info box
  • 22. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
  • 23. Getting People To LikeYour Page
  • 24. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
  • 25. Getting People To LikeYour Page
  • 26. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
    Provide valuable content
  • 27. Getting People To LikeYour Page
  • 28. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
    Provide valuable content
    Encourage interaction
  • 29. Getting People To LikeYour Page
  • 30. What to post
    Link to sites that will interest your target market
  • 31. What to post
  • 32. What to post
    Link to sites that will interest your target market
    Import your blog
  • 33. What to post
  • 34. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
  • 35. What to post
  • 36. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
    Canvass opinion – create polls
  • 37. Notes application to run poll
    Photos to run poll
    What to post
  • 38. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
    Canvass opinion – create polls
    Encourage your community to share
  • 39. What to post
  • 40. Handy FacebookApplications
    Static FBML – create custom pages using simple HTML
    Slideshare – Share presentations like this one
    Wildfire – Run contests within the Facebook rules (premium)
    Networked Blogs – Feed your blog to your Facebook page
    Twitter – Allow Facebook to update Twitter
  • 41. Facebook Etiquette
    Don’t post too often!
    Linking Twitter stream to Facebook can be overload
    Be Honest
    Respond to comments
  • 42. All About LinkedIn
    Setting up your account
    www.linkedin.com
  • 43. Profile Tips
    Add a good profile pic
    Personalise your link
  • 44. Profile Tips
  • 45. Profile Tips
  • 46. Profile Tips
    Add a good profile pic
    Personalise your link
    Get recommendations
  • 47. Profile Tips
  • 48. Profile Tips
    Add a good profile pic
    Personalise your link
    Get recommendations
    Rename your websites
  • 49. Profile Tips
  • 50. Profile Tips
  • 51. Profile Tips
    Add a good profile pic
    Personalise your link
    Get recommendations
    Rename your websites
    Add applications
  • 52. Profile Tips
  • 53. Making Connections
  • 54. Making Connections
  • 55. What else can you do?
    Participate in groups – start groups
  • 56. What else can you do?
  • 57. What else can you do?
    Participate in groups – start groups
    Questions and Answers
  • 58. What else can you do?
  • 59. What else can you do?
    Participate in groups – start groups
    Questions and Answers
    Add your company profile
  • 60. What else can you do?
  • 61. What else can you do?
    Participate in groups – start groups
    Questions and Answers
    Add your company profile
    Events
  • 62. What else can you do?
  • 63. If you get stuck
    Email me: amanda@spiderworking.com
    Phone me: 01 442 9410
    Skype me: spiderworking.com
    Get these slides: www.facebook.com/spiderworking