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Creating a social media campaign for your business
<ul><li>Advantages: </li></ul><ul><li>Drive traffic to website </li></ul><ul><li>Establishes you as an expert </li></ul><u...
<ul><li>Disadvantages: </li></ul><ul><li>No control on what people are saying about your brand. </li></ul><ul><li>Unable t...
Social Media Disasters!! http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related
The response from customers… http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1
Social Media Disasters!! <ul><li>Domino’s Pizza: </li></ul><ul><li>Weren’t monitoring social media. </li></ul><ul><li>Init...
Social Media Disasters!! http://www.youtube.com/watch?v=7l6AJ49xNSQ
4 steps to social media campaign: <ul><li>Monitoring </li></ul>
1. Monitoring: <ul><li>What are people saying about your brand? </li></ul><ul><li>What are people saying about your compet...
1. Monitoring: Free Tools:
1. Monitoring: Free Tools:
1. Monitoring: Free Tools:
4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul>
Planning: <ul><li>Strategy? </li></ul><ul><li>How to reach the influencers? </li></ul><ul><li>Which tools? </li></ul><ul><...
4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul><ul><li>Implementation </li></ul>
Implementation <ul><li>Blogging –Other people’s blogs </li></ul><ul><li>Twitter – Facebook –Linkedin –Bebo –MySpace </li><...
4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul><ul><li>Implementation </li></ul...
Evaluation <ul><li>Monitor </li></ul><ul><li>Are you achieving goals? </li></ul><ul><li>What is working / not working? </l...
Good social networking:
Good social networking:
Good social networking:
Good social networking:
Good social networking: http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=ts http://www.facebook.com/wholefoods
Email me:  [email_address] Phone me:  01 442 9410 Skype me:  spiderworking.com
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How to plan a social media campaign for your business

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How to put together a social media marketing campaign for your business.

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Transcript of "How to plan a social media campaign for your business"

  1. 1. Creating a social media campaign for your business
  2. 2. <ul><li>Advantages: </li></ul><ul><li>Drive traffic to website </li></ul><ul><li>Establishes you as an expert </li></ul><ul><li>Creates a buzz about your brand </li></ul><ul><li>Improves SEO </li></ul><ul><li>Nurtures relationship with customers </li></ul><ul><li>= More sales </li></ul>
  3. 3. <ul><li>Disadvantages: </li></ul><ul><li>No control on what people are saying about your brand. </li></ul><ul><li>Unable to have absolute control of the message. </li></ul><ul><li>Whether you are doing it or not people could still be talking about you… </li></ul><ul><li>“ Accidentally outsourcing the building of your brand” </li></ul>
  4. 4. Social Media Disasters!! http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related
  5. 5. The response from customers… http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1
  6. 6. Social Media Disasters!! <ul><li>Domino’s Pizza: </li></ul><ul><li>Weren’t monitoring social media. </li></ul><ul><li>Initial response bad “Only on a few blogs” </li></ul><ul><li>Eventual solution good: Using same media that attacked them to address issue. </li></ul>
  7. 7. Social Media Disasters!! http://www.youtube.com/watch?v=7l6AJ49xNSQ
  8. 8. 4 steps to social media campaign: <ul><li>Monitoring </li></ul>
  9. 9. 1. Monitoring: <ul><li>What are people saying about your brand? </li></ul><ul><li>What are people saying about your competitors? </li></ul><ul><li>What are people saying about your industry? </li></ul><ul><li>Who are the main influencers in your field? </li></ul><ul><li>What are the trends in your area? </li></ul><ul><li>What is the sentiment about your industry? </li></ul>
  10. 10. 1. Monitoring: Free Tools:
  11. 11. 1. Monitoring: Free Tools:
  12. 12. 1. Monitoring: Free Tools:
  13. 13. 4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul>
  14. 14. Planning: <ul><li>Strategy? </li></ul><ul><li>How to reach the influencers? </li></ul><ul><li>Which tools? </li></ul><ul><li>How personal do you want to be? </li></ul><ul><li>How much do you want to engage? </li></ul><ul><li>What are your goals? </li></ul><ul><li>Crisis management </li></ul>
  15. 15. 4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul><ul><li>Implementation </li></ul>
  16. 16. Implementation <ul><li>Blogging –Other people’s blogs </li></ul><ul><li>Twitter – Facebook –Linkedin –Bebo –MySpace </li></ul><ul><li>YouTube –Flickr </li></ul><ul><li>Forums </li></ul><ul><li>Webinars </li></ul><ul><li>Your own website </li></ul><ul><li>Your own social network </li></ul>
  17. 17. 4 steps to social media campaign: <ul><li>Monitoring </li></ul><ul><li>Planning </li></ul><ul><li>Implementation </li></ul><ul><li>Evaluation </li></ul>
  18. 18. Evaluation <ul><li>Monitor </li></ul><ul><li>Are you achieving goals? </li></ul><ul><li>What is working / not working? </li></ul><ul><li>What else will your fans / followers do for you? </li></ul><ul><li>Adjust and return to step 1!! </li></ul>
  19. 19. Good social networking:
  20. 20. Good social networking:
  21. 21. Good social networking:
  22. 22. Good social networking:
  23. 23. Good social networking: http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=ts http://www.facebook.com/wholefoods
  24. 24. Email me: [email_address] Phone me: 01 442 9410 Skype me: spiderworking.com
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