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Highlands Seminar

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Transcript

  • 1. Social Media for Business
  • 2. What?
  • 3. Why? Social networking sites can help you increase sales by:
    • Increasing brand awareness
    • Improving SEO
    • Finding new customers
    • Strengthening relationships with existing customers
  • 4. My Story
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.
    • 350 million users worldwide
    • 35 million facebook users log on at least once a day
    • 70 million local businesses have facebook pages
    • Average user becomes a fan of 2 pages a month
  • 16.
    • 1,000% growth in users in 2009
    • Obama’s inauguration: 300 tweets per second
    • Michael Jackson death: 59,442 unique visitors per second
    • Iran election: ‘Iran’ mentioned 221,744 times per hour
  • 17.
    • It’s free!
    • Relationship building
    • The future of search?
    • Branding
    Benefits ?
    • Staying in touch – Constant contact
    • Montioring
  • 18.  
  • 19. ****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!
  • 20.  
  • 21.  
  • 22. All About
  • 23. Personal Profile -V- Business Page
  • 24.
    • It’s public
    • Value your fans
    • Analytics
    Personal Profile v Business Profile
  • 25.  
  • 26.
    • It’s public
    • Value your fans
    • Analytics
    • Customisation
    • Facebook is your new mailing list
    • Constant contact
    • Engages people
    Personal Profile v Business Profile
  • 27.  
  • 28. How to get fans 1. Add buttons to your website:
  • 29.  
  • 30. How to get fans 2. Provide Valuable Content:
  • 31. How to get fans
  • 32. How to get fans
  • 33. How to get fans
  • 34. How to get fans 3. Import a blog:
  • 35. How to get fans
  • 36. How to get fans 4. Add page to social bookmarking sites:
  • 37. How to get fans 5. Start a group:
  • 38. How to get fans 6. Suggest page to friends:
  • 39. How to get fans
    • Tell your mailing list
    • Add link to your business cards, stationery, email sig.
    • Incentivise it
    • Run a quirky competition
    • Drive people from other social networks
    • Events
    • Run a Poll
  • 40. All About Twitter
  • 41. Getting Started 1. Finding people to follow
  • 42.
    • Follow a big chunk of people from Scotland
    • Search keywords relevant to your industry
    • Engage people in conversation
    • Reply to people tweeting about relevant sectors
    • Follow people that ‘influencers’ are following
    • Twitter directories
    Getting Started 2. Getting followers
  • 43. Getting Started 2. Getting followers
  • 44. Getting Started 3. Understanding the language ReTweet: RT is a ‘ReTweet’ of something that someone else has posted. It assigns credit to the original post. A RT starts with “RT @(name of user) and then the tweet. You can also ask others to RT something you have posted by adding “please RT” at the end of your message.
  • 45. Getting Started 3. Understanding the language Hashtag #: #tags classify things you are talking about. Before you use one do a search for it to see if anyone else is using it. This helps users who are searching for something specific find it. e.g. #elderly #homecare. Try and find something specific to your industry.
  • 46. Getting Started 4. What to tweet
    • Tweet interesting news stories
    • Ask for help
    • Engage people in conversation
    • Import your blog
    • Listen!
  • 47. Getting Started 5. Importing a blog / RSS feed
  • 48. Getting Started 5. Importing a blog / RSS feed
  • 49. All About Linkedin
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.  
  • 57.  
  • 58.  
  • 59.  
  • 60. All About
  • 61. Getting Started 1. The Dashboard
  • 62. Getting Started 2. Posting
  • 63. Getting Started 3. Shortening a link
  • 64. Getting Started 4. Conversation
  • 65. Getting Started 5. Reply and Retweet
  • 66. Getting Started 6. Stats
  • 67. Getting Started 6. Stats
  • 68. Getting Started 6. Stats
  • 69. Getting Started 6. Stats
  • 70. Scottish Sites
  • 71.  
  • 72.  
  • 73.  
  • 74.  
  • 75. www.spiderworking.com [email_address] ph: 00353 1 442 9410

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