Social Media for Business
What?
Why? Social networking sites can help you increase sales by: <ul><li>Increasing brand awareness </li></ul><ul><li>Improvin...
My Story
 
 
 
 
 
 
 
 
 
 
<ul><li>350 million users worldwide </li></ul><ul><li>35 million facebook users log on at least once a day </li></ul><ul><...
<ul><li>1,000% growth in users in 2009 </li></ul><ul><li>Obama’s inauguration: 300 tweets per second </li></ul><ul><li>Mic...
<ul><li>It’s free! </li></ul><ul><li>Relationship building </li></ul><ul><li>The future of search? </li></ul><ul><li>Brand...
 
******  The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded imm...
 
 
All About
Personal Profile -V- Business Page
<ul><li>It’s public   </li></ul><ul><li>Value your fans </li></ul><ul><li>Analytics </li></ul>Personal Profile  v  Busines...
 
<ul><li>It’s public   </li></ul><ul><li>Value your fans </li></ul><ul><li>Analytics </li></ul><ul><li>Customisation </li><...
 
How to get fans 1. Add buttons to your website:
 
How to get fans 2. Provide Valuable Content:
How to get fans
How to get fans
How to get fans
How to get fans 3. Import a blog:
How to get fans
How to get fans 4. Add page to social bookmarking sites:
How to get fans 5. Start a group:
How to get fans 6. Suggest page to friends:
How to get fans <ul><li>Tell your mailing list   </li></ul><ul><li>Add link to your business cards, stationery, email sig....
All About Twitter
Getting Started 1. Finding people to follow
<ul><li>Follow a big chunk of people from Scotland   </li></ul><ul><li>Search keywords relevant to your industry </li></ul...
Getting Started 2. Getting followers
Getting Started 3. Understanding the language ReTweet: RT is a ‘ReTweet’ of something that someone else has posted.  It as...
Getting Started 3. Understanding the language Hashtag #: #tags classify things you are talking about.  Before you use one ...
Getting Started 4. What to tweet <ul><li>Tweet interesting news stories   </li></ul><ul><li>Ask for help </li></ul><ul><li...
Getting Started 5. Importing a blog / RSS feed
Getting Started 5. Importing a blog / RSS feed
All About Linkedin
 
 
 
 
 
 
 
 
 
 
All About
Getting Started 1. The Dashboard
Getting Started 2. Posting
Getting Started 3. Shortening a link
Getting Started 4. Conversation
Getting Started 5. Reply and Retweet
Getting Started 6. Stats
Getting Started 6. Stats
Getting Started 6. Stats
Getting Started 6. Stats
Scottish Sites
 
 
 
 
www.spiderworking.com [email_address] ph: 00353 1 442 9410
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Highlands Seminar

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Highlands Seminar

  1. 1. Social Media for Business
  2. 2. What?
  3. 3. Why? Social networking sites can help you increase sales by: <ul><li>Increasing brand awareness </li></ul><ul><li>Improving SEO </li></ul><ul><li>Finding new customers </li></ul><ul><li>Strengthening relationships with existing customers </li></ul>
  4. 4. My Story
  5. 15. <ul><li>350 million users worldwide </li></ul><ul><li>35 million facebook users log on at least once a day </li></ul><ul><li>70 million local businesses have facebook pages </li></ul><ul><li>Average user becomes a fan of 2 pages a month </li></ul>
  6. 16. <ul><li>1,000% growth in users in 2009 </li></ul><ul><li>Obama’s inauguration: 300 tweets per second </li></ul><ul><li>Michael Jackson death: 59,442 unique visitors per second </li></ul><ul><li>Iran election: ‘Iran’ mentioned 221,744 times per hour </li></ul>
  7. 17. <ul><li>It’s free! </li></ul><ul><li>Relationship building </li></ul><ul><li>The future of search? </li></ul><ul><li>Branding </li></ul>Benefits ? <ul><li>Staying in touch – Constant contact </li></ul><ul><li>Montioring </li></ul>
  8. 19. ****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!
  9. 22. All About
  10. 23. Personal Profile -V- Business Page
  11. 24. <ul><li>It’s public </li></ul><ul><li>Value your fans </li></ul><ul><li>Analytics </li></ul>Personal Profile v Business Profile
  12. 26. <ul><li>It’s public </li></ul><ul><li>Value your fans </li></ul><ul><li>Analytics </li></ul><ul><li>Customisation </li></ul><ul><li>Facebook is your new mailing list </li></ul><ul><li>Constant contact </li></ul><ul><li>Engages people </li></ul>Personal Profile v Business Profile
  13. 28. How to get fans 1. Add buttons to your website:
  14. 30. How to get fans 2. Provide Valuable Content:
  15. 31. How to get fans
  16. 32. How to get fans
  17. 33. How to get fans
  18. 34. How to get fans 3. Import a blog:
  19. 35. How to get fans
  20. 36. How to get fans 4. Add page to social bookmarking sites:
  21. 37. How to get fans 5. Start a group:
  22. 38. How to get fans 6. Suggest page to friends:
  23. 39. How to get fans <ul><li>Tell your mailing list </li></ul><ul><li>Add link to your business cards, stationery, email sig. </li></ul><ul><li>Incentivise it </li></ul><ul><li>Run a quirky competition </li></ul><ul><li>Drive people from other social networks </li></ul><ul><li>Events </li></ul><ul><li>Run a Poll </li></ul>
  24. 40. All About Twitter
  25. 41. Getting Started 1. Finding people to follow
  26. 42. <ul><li>Follow a big chunk of people from Scotland </li></ul><ul><li>Search keywords relevant to your industry </li></ul><ul><li>Engage people in conversation </li></ul><ul><li>Reply to people tweeting about relevant sectors </li></ul><ul><li>Follow people that ‘influencers’ are following </li></ul><ul><li>Twitter directories </li></ul>Getting Started 2. Getting followers
  27. 43. Getting Started 2. Getting followers
  28. 44. Getting Started 3. Understanding the language ReTweet: RT is a ‘ReTweet’ of something that someone else has posted. It assigns credit to the original post. A RT starts with “RT @(name of user) and then the tweet. You can also ask others to RT something you have posted by adding “please RT” at the end of your message.
  29. 45. Getting Started 3. Understanding the language Hashtag #: #tags classify things you are talking about. Before you use one do a search for it to see if anyone else is using it. This helps users who are searching for something specific find it. e.g. #elderly #homecare. Try and find something specific to your industry.
  30. 46. Getting Started 4. What to tweet <ul><li>Tweet interesting news stories </li></ul><ul><li>Ask for help </li></ul><ul><li>Engage people in conversation </li></ul><ul><li>Import your blog </li></ul><ul><li>Listen! </li></ul>
  31. 47. Getting Started 5. Importing a blog / RSS feed
  32. 48. Getting Started 5. Importing a blog / RSS feed
  33. 49. All About Linkedin
  34. 60. All About
  35. 61. Getting Started 1. The Dashboard
  36. 62. Getting Started 2. Posting
  37. 63. Getting Started 3. Shortening a link
  38. 64. Getting Started 4. Conversation
  39. 65. Getting Started 5. Reply and Retweet
  40. 66. Getting Started 6. Stats
  41. 67. Getting Started 6. Stats
  42. 68. Getting Started 6. Stats
  43. 69. Getting Started 6. Stats
  44. 70. Scottish Sites
  45. 75. www.spiderworking.com [email_address] ph: 00353 1 442 9410
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