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Facebook & Twitter for Business<br />Amanda Webb<br />
What is Social Media?<br />All interactive content online eg:<br /><ul><li> Blogging
 Customer Reviews
 Forums
Facebook
 Twitter
Linkedin
 YouTube
Flickr
 Newsletters
 Social Media Newsrooms
 Your own social network</li></li></ul><li>Advantages<br /><ul><li> Drives traffic to your website
 Good for SEO
 Establishes you as an expert
 Nurtures relationships with customers</li></ul>= MORE SALES <br />
Disadvantages<br /><ul><li> Time Consuming
 Open to attack from ‘enemies’
 Unable to have complete control of your message
 “Accidentally outsourcing the building of your brand”</li></li></ul><li>Look at the stats!<br />FACEBOOK - Worldwide<br /...
 50% of these log on at least once a day
 Average user is connected to 60 pages, groups or events
 25 Billion pieces of content are shared every month on Facebook</li></li></ul><li>Look at the stats!<br />FACEBOOK - Irel...
847,000 of these log in everyday
83% log in at least once a week. 
73% penetration of the online population 
55 % of users are Male 45% are Female 
27% of users are over 35 years of age
35% of users are 25 - 34 years of age
91% of users are over 18 years of age (1,286,960) </li></li></ul><li>Look at the stats!<br />TWITTER - Worldwide<br /><ul>...
 300,000 new users per day
 180 million unique visits a day
 37% of users update their status via their mobile phone</li></li></ul><li>Look at the stats!<br />TWITTER - Ireland<br />...
Case Studies – Garrendenny Lane Interiors<br />Blog – January 2008<br />“40% of my fabric and wallpaper sales came directl...
Case Studies – Garrendenny Lane Interiors<br />Twitter – March 2009<br />
Case Studies – Garrendenny Lane Interiors<br />Facebook – September 2009<br />
Case Studies – Garrendenny Lane Interiors<br />Facebook & Twitter<br />“…in Feb 2009, I had 2,500 unique visitors - these ...
Case Studies – Garrendenny Lane Interiors<br />Product of The Month<br />
Case Studies – Garrendenny Lane Interiors<br />Freebie Friday<br />
Case Studies – Garrendenny Lane Interiors<br />“A little story from a couple of weeks ago, I was uploading new products an...
B2B –v- B2C<br /><ul><li>86% of B2B marketers are using social media.
82% of B2C marketers using social media
32% of B2B marketers use social media daily
52% of B2C use social media every day</li></li></ul><li>Case Studies – WhatsWhat.ie<br />Twitter – January 2009 <br />
Case Studies – WhatsWhat.ie<br />“Over the past year we have had on average 3 signups to the directory a week with the ref...
Case Studies – WhatsWhat.ie<br />“Whatswhat has found a sales person via Twitter and we are still on the look out for more...
Case Studies – WhatsWhat.ie<br />Blog – September 2009 <br />
All About<br />
Profile v Biz Page<br />Personal Profile<br />-V-<br />Business Page<br />
Profile v Biz Page<br /><ul><li> It’s public
 Value those who like your page
 Analytics</li></li></ul><li>Profile v Biz Page<br />
Profile v Biz Page<br /><ul><li> It’s public
 Value those who like your page
 Analytics
 Professional look
 Customisation
 Constant Contact
 Engagement</li></li></ul><li>Creating your business page<br /><ul><li>Setting up a page: www.facebook.com/pages/create.php
 Create a temp URL: www.bit.ly or www.short.ie
 25 fans: www.facebook.com/username
 logo 140x140px </li></li></ul><li>How to get people to like your page<br /><ul><li>Suggest to friends
 Add Buttons to your website / blog</li></li></ul><li>How to get people to like your page<br />
How to get people to like your page<br /><ul><li>Suggest to friends
 Add Buttons to your website / blog
 Include the url on all your printed matter
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Facebook & Twitter

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Transcript of "Facebook & Twitter"

  1. 1. Facebook & Twitter for Business<br />Amanda Webb<br />
  2. 2. What is Social Media?<br />All interactive content online eg:<br /><ul><li> Blogging
  3. 3. Customer Reviews
  4. 4. Forums
  5. 5. Facebook
  6. 6. Twitter
  7. 7. Linkedin
  8. 8. YouTube
  9. 9. Flickr
  10. 10. Newsletters
  11. 11. Social Media Newsrooms
  12. 12. Your own social network</li></li></ul><li>Advantages<br /><ul><li> Drives traffic to your website
  13. 13. Good for SEO
  14. 14. Establishes you as an expert
  15. 15. Nurtures relationships with customers</li></ul>= MORE SALES <br />
  16. 16. Disadvantages<br /><ul><li> Time Consuming
  17. 17. Open to attack from ‘enemies’
  18. 18. Unable to have complete control of your message
  19. 19. “Accidentally outsourcing the building of your brand”</li></li></ul><li>Look at the stats!<br />FACEBOOK - Worldwide<br /><ul><li> 400,000,000 users
  20. 20. 50% of these log on at least once a day
  21. 21. Average user is connected to 60 pages, groups or events
  22. 22. 25 Billion pieces of content are shared every month on Facebook</li></li></ul><li>Look at the stats!<br />FACEBOOK - Ireland<br /><ul><li>1,418,100 Facebook users in Ireland
  23. 23. 847,000 of these log in everyday
  24. 24. 83% log in at least once a week. 
  25. 25. 73% penetration of the online population 
  26. 26. 55 % of users are Male 45% are Female 
  27. 27. 27% of users are over 35 years of age
  28. 28. 35% of users are 25 - 34 years of age
  29. 29. 91% of users are over 18 years of age (1,286,960) </li></li></ul><li>Look at the stats!<br />TWITTER - Worldwide<br /><ul><li> 105,779,710 users (April 2010)
  30. 30. 300,000 new users per day
  31. 31. 180 million unique visits a day
  32. 32. 37% of users update their status via their mobile phone</li></li></ul><li>Look at the stats!<br />TWITTER - Ireland<br /><ul><li> 150,000 users</li></li></ul><li>Case Studies – Garrendenny Lane Interiors<br />Blog – January 2008<br />
  33. 33. Case Studies – Garrendenny Lane Interiors<br />Blog – January 2008<br />“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”<br />
  34. 34. Case Studies – Garrendenny Lane Interiors<br />Twitter – March 2009<br />
  35. 35. Case Studies – Garrendenny Lane Interiors<br />Facebook – September 2009<br />
  36. 36. Case Studies – Garrendenny Lane Interiors<br />Facebook & Twitter<br />“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”<br />“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”<br />
  37. 37. Case Studies – Garrendenny Lane Interiors<br />Product of The Month<br />
  38. 38. Case Studies – Garrendenny Lane Interiors<br />Freebie Friday<br />
  39. 39. Case Studies – Garrendenny Lane Interiors<br />“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded.  Within 20 minutes, one was sold along with another product to a Facebook fan.  I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”<br />
  40. 40. B2B –v- B2C<br /><ul><li>86% of B2B marketers are using social media.
  41. 41. 82% of B2C marketers using social media
  42. 42. 32% of B2B marketers use social media daily
  43. 43. 52% of B2C use social media every day</li></li></ul><li>Case Studies – WhatsWhat.ie<br />Twitter – January 2009 <br />
  44. 44. Case Studies – WhatsWhat.ie<br />“Over the past year we have had on average 3 signups to the directory a week with the referrer as Twitter. They are free listings.  We have had several companies take advantage of our €5 a month premium listings and have sold a few top ten slots too.”<br />
  45. 45. Case Studies – WhatsWhat.ie<br />“Whatswhat has found a sales person via Twitter and we are still on the look out for more plus I have made contact with someone who could be very important for our business through Twitter.”<br />
  46. 46. Case Studies – WhatsWhat.ie<br />Blog – September 2009 <br />
  47. 47. All About<br />
  48. 48. Profile v Biz Page<br />Personal Profile<br />-V-<br />Business Page<br />
  49. 49. Profile v Biz Page<br /><ul><li> It’s public
  50. 50. Value those who like your page
  51. 51. Analytics</li></li></ul><li>Profile v Biz Page<br />
  52. 52. Profile v Biz Page<br /><ul><li> It’s public
  53. 53. Value those who like your page
  54. 54. Analytics
  55. 55. Professional look
  56. 56. Customisation
  57. 57. Constant Contact
  58. 58. Engagement</li></li></ul><li>Creating your business page<br /><ul><li>Setting up a page: www.facebook.com/pages/create.php
  59. 59. Create a temp URL: www.bit.ly or www.short.ie
  60. 60. 25 fans: www.facebook.com/username
  61. 61. logo 140x140px </li></li></ul><li>How to get people to like your page<br /><ul><li>Suggest to friends
  62. 62. Add Buttons to your website / blog</li></li></ul><li>How to get people to like your page<br />
  63. 63. How to get people to like your page<br /><ul><li>Suggest to friends
  64. 64. Add Buttons to your website / blog
  65. 65. Include the url on all your printed matter
  66. 66. Incentivise it</li></li></ul><li>How to get people to like your page<br />
  67. 67. How to get people to like your page<br /><ul><li>Suggest to friends
  68. 68. Add Buttons to your website / blog
  69. 69. Include the url on all your printed matter
  70. 70. Incentivise it
  71. 71. Provide good content</li></li></ul><li>How to get people to like your page<br />
  72. 72. How to get people to like your page<br /><ul><li>Suggest to friends
  73. 73. Add Buttons to your website / blog
  74. 74. Include the url on all your printed matter
  75. 75. Incentivise it
  76. 76. Provide good content
  77. 77. Encourage Interaction</li></li></ul><li>How to get people to like your page<br />
  78. 78. Some handy Facebook applications<br /><ul><li>Static FBML – Create custom pages using simple HTML
  79. 79. Slideshare – share presentations like this one!
  80. 80. Wildfire – for running contests
  81. 81. Networked Blogs
  82. 82. Twitter</li></li></ul><li>What to post<br /><ul><li>Links to sites that are of interest to your target market</li></li></ul><li>What to post<br />
  83. 83. What to post<br /><ul><li>Links to sites that are of interest to your target market
  84. 84. Import your blog </li></li></ul><li>What to post<br />
  85. 85. What to post<br /><ul><li>Links to sites that are of interest to your target market
  86. 86. Import your blog
  87. 87. Create content specifically for Facebook</li></li></ul><li>What to post<br />
  88. 88. What to post<br /><ul><li>Links to sites that are of interest to your target market
  89. 89. Import your blog
  90. 90. Create content specifically for Facebook
  91. 91. Canvas opinion – run polls</li></li></ul><li>What to post<br />Notes application to run poll<br />Photo’s to run poll<br />
  92. 92. What to post<br /><ul><li>Links to sites that are of interest to your target market
  93. 93. Import your blog
  94. 94. Create content specifically for Facebook
  95. 95. Canvas opinion – run polls
  96. 96. Encourage your community to share</li></li></ul><li>What to post<br />
  97. 97. Facebook Etiquette<br /><ul><li> Don’t post too often
  98. 98. Don’t link your twitter stream into Facebook
  99. 99. Be honest!
  100. 100. Reply to comments</li></li></ul><li>All About Twitter<br />
  101. 101. Getting people to follow you<br /><ul><li>Follow people
  102. 102. Add button to website
  103. 103. Tweet interesting content
  104. 104. Have a contest
  105. 105. Add your url to all your printed material
  106. 106. Engage people in conversation </li></li></ul><li>Finding people to follow<br /><ul><li>Follow a bunch of people from Ireland
  107. 107. Search for keywords relevant to your industry</li></li></ul><li>Finding people to follow<br />
  108. 108. Finding people to follow<br /><ul><li>Follow a bunch of people from Ireland
  109. 109. Search for keywords relevant to your industry
  110. 110. Engage people in conversation
  111. 111. Follow people that your ‘influencers’ are following
  112. 112. Pluggio and Follow Finder</li></li></ul><li>Finding people to follow<br />
  113. 113. How to speak twitter<br />@ Symbol<br />”@stephenfry please don’t leave twitter we’d miss you immensely”<br />”I hope @stephenfry doesn’t leave twitter”<br />
  114. 114. How to speak twitter<br />RT - Retweet<br />“GarrendennyLaneRT @Hamperlady: RT @Spiderworking: Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com”<br />
  115. 115. How to speak twitter<br />#tags - Hashtags<br /><ul><li>Search</li></ul>#coronationstreet#iphone4#fail #freedomflotilla<br />#followfriday<br /><ul><li>Create Your Own</li></ul>#smq #bizcampdublin#learningtousetwitter<br />
  116. 116. What to tweet<br /><ul><li> Come up with a strategy – And stick to it
  117. 117. Keep it relevant
  118. 118. Keep it on topic
  119. 119. Ask for input</li></li></ul><li>How to shorten links<br />
  120. 120. What not to tweet<br /><ul><li> How many followers you have
  121. 121. Whinging and moaning (unless it’s satirical)
  122. 122. Chitter Chatter
  123. 123. Complain about friends, family or workmates
  124. 124. Don’t set up auto responders!</li></li></ul><li>Adding Pictures and video<br /><ul><li> Adding pictures
  125. 125. Adding video</li></li></ul><li>Tools for running contests<br />
  126. 126. All About<br />
  127. 127. Using Hootsuite to<br /><ul><li>Reply, Reply all and RT
  128. 128. Schedule Tweets
  129. 129. Statistics
  130. 130. Feeding your blog to Twitter
  131. 131. Create search columns</li></li></ul><li>Timesaving tips<br /><ul><li>Prepare a twitter schedule
  132. 132. Set up tweets in advance
  133. 133. Allocate a set amount of time every day to update your pages
  134. 134. Use Hootsuite</li></li></ul><li>Contact Us<br />Carlow County Enterprise Board<br />Enterprise House <br />O’Brien Road <br />Carlow <br />Ph: 059/9130880<br />Fax: 059/9130717<br />E-mail: enterprise@carlow-ceb.com<br />Web: www.carlow-ceb.com<br />
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