Facebook for Business - A Beginners Guide

Facebook For Business

Look At The Stats!
World
Over 500,000,000 Facebook users worldwide
50% of these are active daily
Average user has 130 friends
150,000,000 access Facebook through a mobile device
30 Billion pieces of content shared every month
Facebook –2010

Look At The Stats!
Ireland
1,418,100 Facebook users in Ireland
847,000 are active daily
73% penetration of the online community
55% Male / 45% Female
91% are over 18 years of age
Aoife Porter Bua Marketing – April 2010

All About Facebook
Setting up your account
www.facebook.com
or
www.facebook.com/pages/create.php

Setting Up Your Page
Create a temporary URL using bit.ly
When you have 25 Likes: www.facebook.com/username
Logo can be as big as 200px x 600px
Add clickable link to info box

Getting People To LikeYour Page
Suggest to friends
Add buttons to your website or blog

Suggest to friends
Include social media links on all your printed matter
Incentivise it

Suggest to friends
Incentivise it
Provide valuable content

Suggest to friends
Incentivise it
Provide valuable content
Encourage interaction

What to post
Link to sites that will interest your target market

What to post

What to post
Import your blog

What to post

What to post
Import your blog
Create content unique to Facebook

What to post

What to post
Import your blog
Canvass opinion – create polls

Notes application to run poll
Photos to run poll
What to post

What to post
Import your blog
Canvass opinion – create polls
Encourage your community to share

What to post

Handy FacebookApplications
Static FBML – create custom pages using simple HTML
Slideshare – Share presentations like this one
Wildfire – Run contests within the Facebook rules (premium)
Networked Blogs – Feed your blog to your Facebook page
Twitter – Allow Facebook to update Twitter

Facebook Etiquette
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments

Measuring
Short links - measure click thrus
Measure interactions ‘Likes’ & comments
Insights
The number of people who ‘Like your page’

If you get stuck
Email me: amanda@spiderworking.com
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking
Notes: http://bit.ly/handylinks

Facebook for Business - A Beginners Guide

by Spiderworking.com

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