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Facebook For Business<br />
Look At The Stats!<br />World<br />Over 500,000,000 Facebook users worldwide<br />50% of these are active daily<br />Avera...
Look At The Stats!<br />Ireland<br />1,418,100 Facebook users in Ireland<br />847,000 are active daily<br />73% penetratio...
All About Facebook<br />Setting up your account<br />www.facebook.com<br />or<br />www.facebook.com/pages/create.php<br />
Setting Up Your Page<br />Create a temporary URL using bit.ly<br />When you have 25 Likes: www.facebook.com/username<br />...
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />
Getting People To LikeYour Page<br />
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media...
Getting People To LikeYour Page<br />
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media...
Getting People To LikeYour Page<br />
Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media...
Getting People To LikeYour Page<br />
What to post<br />Link to sites that will interest your target market<br />
What to post<br />
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />
What to post<br />
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to ...
What to post<br />
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to ...
Notes application to run poll<br />Photos to run poll<br />What to post<br />
What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to ...
What to post<br />
Handy FacebookApplications<br />Static FBML – create custom pages using simple HTML<br />Slideshare – Share presentations ...
Facebook Etiquette<br />Don’t post too often!<br />Linking Twitter stream to Facebook can be overload<br />Be Honest<br />...
Measuring<br />Short links - measure click thrus<br />Measure interactions ‘Likes’ & comments<br />Insights<br />The numbe...
If you get stuck<br />Email me: amanda@spiderworking.com<br />Phone me:  01 442 9410<br />Skype me: spiderworking.com<br /...
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Facebook for Business - A Beginners Guide

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A beginners guide to Facebook, this is part of an interactive workshop that we run.

Published in: Business, Technology
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Transcript of "Facebook for Business - A Beginners Guide"

  1. 1. Facebook For Business<br />
  2. 2. Look At The Stats!<br />World<br />Over 500,000,000 Facebook users worldwide<br />50% of these are active daily<br />Average user has 130 friends<br />150,000,000 access Facebook through a mobile device<br />30 Billion pieces of content shared every month<br />Facebook –2010<br />
  3. 3. Look At The Stats!<br />Ireland<br />1,418,100 Facebook users in Ireland<br />847,000 are active daily<br />73% penetration of the online community<br />55% Male / 45% Female<br />91% are over 18 years of age<br />Aoife Porter Bua Marketing – April 2010<br />
  4. 4. All About Facebook<br />Setting up your account<br />www.facebook.com<br />or<br />www.facebook.com/pages/create.php<br />
  5. 5. Setting Up Your Page<br />Create a temporary URL using bit.ly<br />When you have 25 Likes: www.facebook.com/username<br />Logo can be as big as 200px x 600px<br />Add clickable link to info box<br />
  6. 6. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />
  7. 7. Getting People To LikeYour Page<br />
  8. 8. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />
  9. 9. Getting People To LikeYour Page<br />
  10. 10. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />
  11. 11. Getting People To LikeYour Page<br />
  12. 12. Getting People To LikeYour Page<br />Suggest to friends<br />Add buttons to your website or blog<br />Include social media links on all your printed matter<br />Incentivise it<br />Provide valuable content<br />Encourage interaction<br />
  13. 13. Getting People To LikeYour Page<br />
  14. 14. What to post<br />Link to sites that will interest your target market<br />
  15. 15. What to post<br />
  16. 16. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />
  17. 17. What to post<br />
  18. 18. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />
  19. 19. What to post<br />
  20. 20. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />
  21. 21. Notes application to run poll<br />Photos to run poll<br />What to post<br />
  22. 22. What to post<br />Link to sites that will interest your target market<br />Import your blog<br />Create content unique to Facebook<br />Canvass opinion – create polls<br />Encourage your community to share<br />
  23. 23. What to post<br />
  24. 24. Handy FacebookApplications<br />Static FBML – create custom pages using simple HTML<br />Slideshare – Share presentations like this one<br />Wildfire – Run contests within the Facebook rules (premium)<br />Networked Blogs – Feed your blog to your Facebook page<br />Twitter – Allow Facebook to update Twitter<br />
  25. 25. Facebook Etiquette<br />Don’t post too often!<br />Linking Twitter stream to Facebook can be overload<br />Be Honest<br />Respond to comments<br />
  26. 26. Measuring<br />Short links - measure click thrus<br />Measure interactions ‘Likes’ & comments<br />Insights<br />The number of people who ‘Like your page’<br />
  27. 27. If you get stuck<br />Email me: amanda@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides: www.facebook.com/spiderworking<br />Notes: http://bit.ly/handylinks<br />
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