Facebook for Business<br />
Today I’m going to<br /><ul><li>Show you how Facebook can help market your business online.  </li></li></ul><li>By the end...
Decided on a basic strategy for your page
Set up a competition within Facebook guidelines
Used Google Alerts / Reader to find content for your page
Added your blog feed to your Facebook page</li></li></ul><li>Why use Facebook?<br />World<br /><ul><li>640million users wo...
250million users log in in any 24 hour period
1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010</li></ul>Facebook...
Why use Facebook?<br />Ireland<br /><ul><li>77% of all Irish internet users use Facebook
50% of the entire Irish population, over the age of 15 years, use Facebook
1.865,000 Irish Facebook accounts
That average Irish person spends 4hours 10 minutes on Facebook per month</li></ul>Source Neworld Associates: http://bit.ly...
The Basics<br />
Change your profile picture<br />Hover your mouse over the ‘?’ and click on ‘Change Picture’<br />
Change your profile picture<br />Click on ‘Browse’ to upload a picture from your hard drive.<br />Max size of image is 200...
Edit your thumbnail<br />
How to post status updates, Links, and Photos<br />
How to post questions<br />
How to post photos<br />
How to post links<br />Copy the full web address from the address bar in the web browser.<br />Click ‘Link’ on Facebook<br...
How to get people to like your page:<br />1. Suggest to friends<br />While logged in as yourself<br />Click Suggest to fri...
How to get people to like your page:<br />2. Upload your mailing list<br />Save your mailing list in Excel as a csv file (...
How to get people to like your page:<br />3. Add a Like box or buttons to your website or blog<br />
How to get people to like your page:<br />4. Insentivise it!<br />
Discount codes<br />
How to get people to like your page:<br />5. Run a contest<br />
How to get people to like your page:<br />6. Provide great content<br />
How to get people to like your page – Great content<br />
Using Facebook as a business<br />
Tag Other Pages<br />
How to populate your page - Planning<br />What is your page about?<br />What do you want to be known for?<br />What’s your...
Strategy<br /><ul><li>Create a content calendar
Google Calendar</li></li></ul><li>How to run a contest<br />Google Docs:www.docs.google.com<br />
How to run a contest<br />
How to run a contest<br />
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Facebook for Business

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A course created for Carlow Kilkenny Skillnet

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Facebook for Business

  1. 1. Facebook for Business<br />
  2. 2. Today I’m going to<br /><ul><li>Show you how Facebook can help market your business online. </li></li></ul><li>By the end of the session you will:<br /><ul><li>Have discovered 6 ways to get people to Like your page
  3. 3. Decided on a basic strategy for your page
  4. 4. Set up a competition within Facebook guidelines
  5. 5. Used Google Alerts / Reader to find content for your page
  6. 6. Added your blog feed to your Facebook page</li></li></ul><li>Why use Facebook?<br />World<br /><ul><li>640million users worldwide = growth of nearly 83% in the last year
  7. 7. 250million users log in in any 24 hour period
  8. 8. 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010</li></ul>Facebook –2010<br />
  9. 9. Why use Facebook?<br />Ireland<br /><ul><li>77% of all Irish internet users use Facebook
  10. 10. 50% of the entire Irish population, over the age of 15 years, use Facebook
  11. 11. 1.865,000 Irish Facebook accounts
  12. 12. That average Irish person spends 4hours 10 minutes on Facebook per month</li></ul>Source Neworld Associates: http://bit.ly/l8Amhx<br />
  13. 13. The Basics<br />
  14. 14. Change your profile picture<br />Hover your mouse over the ‘?’ and click on ‘Change Picture’<br />
  15. 15. Change your profile picture<br />Click on ‘Browse’ to upload a picture from your hard drive.<br />Max size of image is 200px X 600px<br />
  16. 16. Edit your thumbnail<br />
  17. 17. How to post status updates, Links, and Photos<br />
  18. 18. How to post questions<br />
  19. 19. How to post photos<br />
  20. 20. How to post links<br />Copy the full web address from the address bar in the web browser.<br />Click ‘Link’ on Facebook<br />Paste link in to box<br />Choose a thumbnail<br />Tell people why you are sharing it<br />
  21. 21. How to get people to like your page:<br />1. Suggest to friends<br />While logged in as yourself<br />Click Suggest to friends on the right hand side of your page<br />Click on each friend you want to invite <br />Click ‘send recommendations’<br />
  22. 22. How to get people to like your page:<br />2. Upload your mailing list<br />Save your mailing list in Excel as a csv file (comma separated value)<br />Click edit page on top right hand side<br />Choose ‘Marketing’ from the left hand sidebar menu<br />Click ‘Tell fans’<br />Click ‘send reccomendations’<br />
  23. 23. How to get people to like your page:<br />3. Add a Like box or buttons to your website or blog<br />
  24. 24. How to get people to like your page:<br />4. Insentivise it!<br />
  25. 25. Discount codes<br />
  26. 26. How to get people to like your page:<br />5. Run a contest<br />
  27. 27.
  28. 28. How to get people to like your page:<br />6. Provide great content<br />
  29. 29. How to get people to like your page – Great content<br />
  30. 30.
  31. 31. Using Facebook as a business<br />
  32. 32. Tag Other Pages<br />
  33. 33. How to populate your page - Planning<br />What is your page about?<br />What do you want to be known for?<br />What’s your story?<br />Who is your target market?<br />What else are they interested in?<br />
  34. 34. Strategy<br /><ul><li>Create a content calendar
  35. 35. Google Calendar</li></li></ul><li>How to run a contest<br />Google Docs:www.docs.google.com<br />
  36. 36. How to run a contest<br />
  37. 37. How to run a contest<br />
  38. 38. How to populate your page – Finding content<br />
  39. 39. How to populate your page – Finding content<br />
  40. 40. How to populate your page – Handy applications<br />Notes – blog using Facebook<br />Slideshare – Share presentations like this one<br />Promotions – Run contests within the Facebook rules (premium)<br />RSS Graffiti – Import YouTube and Blog Feeds<br />Twitter – Allow Facebook to update Twitter<br />Pagemodo– Create a custom landing page<br />
  41. 41.
  42. 42. Measure your success<br />Facebook Insights<br />Count comments and Likes<br />Bit.ly – how many click throughs<br />
  43. 43. Facebook etiquette<br />Don’t post too often!<br />Linking Twitter stream to Facebook can be overload<br />Be Honest<br />Respond to comments<br />
  44. 44. If you get stuck:<br />Email me:wave@spiderworking.com<br />Phone me: 01 442 9410<br />Skype me: spiderworking.com<br />Get these slides:http://bit.ly/ckfacebook<br />
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