Facebook For Beginners Updated

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  • 1. Facebook For Business
  • 2. Facebook For Business
    How to set up a Facebook business page
    How to edit your page
    How to get people to Like your page
    Some handy applications
    Anything else?
  • 3. Look At The Stats!
    World
    Over 500,000,000 Facebook users worldwide
    50% of these are active daily
    Average user has 130 friends
    150,000,000 access Facebook through a mobile device
    30 Billion pieces of content shared every month
    Facebook –2010
  • 4. Look At The Stats!
    Ireland
    1,418,100 Facebook users in Ireland
    847,000 are active daily
    73% penetration of the online community
    55% Male / 45% Female
    91% are over 18 years of age
    Aoife Porter Bua Marketing – April 2010
  • 5. All About Facebook
    Setting up your account
    www.facebook.com
    or
    www.facebook.com/pages/create.php
  • 6. Setting Up Your Page
  • 7. Setting Up Your Page
  • 8. Setting Up Your Page
  • 9. Setting Up Your Page
    Upgrade Your Page
    www.facebook.com/pages/status
  • 10. Setting Up Your Page
  • 11. Setting Up Your Page
  • 12. Setting Up Your Page
    Create a temporary URL using bit.ly
    When you have 25 Likes: www.facebook.com/username
    Logo can be as big as 200px x 600px
  • 13. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
  • 14. Getting People To LikeYour Page
  • 15. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
  • 16. Getting People To LikeYour Page
  • 17. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
    Provide valuable content
  • 18. Getting People To LikeYour Page
  • 19. Getting People To LikeYour Page
    Suggest to friends
    Add buttons to your website or blog
    Include social media links on all your printed matter
    Incentivise it
    Provide valuable content
    Encourage interaction
  • 20. Getting People To LikeYour Page
  • 21. What to post
    Link to sites that will interest your target market
  • 22. What to post
  • 23. What to post
    Link to sites that will interest your target market
    Import your blog
  • 24. What to post
  • 25. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
  • 26. What to post
  • 27. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
    Canvass opinion – create polls
  • 28. Notes application to run poll
    Photos to run poll
    What to post
  • 29. What to post
    Link to sites that will interest your target market
    Import your blog
    Create content unique to Facebook
    Canvass opinion – create polls
    Encourage your community to share
  • 30. What to post
  • 31. Handy FacebookApplications
    Notes – blog using Facebook
    Slideshare – Share presentations like this one
    Wildfire – Run contests within the Facebook rules (premium)
    Networked Blogs – Feed your blog to your Facebook page
    RSS Graffiti – Import YouTube and Blog Feeds
    Twitter – Allow Facebook to update Twitter
  • 32. How To Add Apps
  • 33. How To Add Apps
  • 34. Facebook Etiquette
    Don’t post too often!
    Linking Twitter stream to Facebook can be overload
    Be Honest
    Respond to comments
  • 35. Measuring
    Short links - measure click thrus
    Measure interactions ‘Likes’ & comments
    Insights
    The number of people who ‘Like your page’
  • 36. If you get stuck
    Email me: amanda@spiderworking.com
    Phone me: 01 442 9410
    Skype me: spiderworking.com
    Get these slides: www.facebook.com/spiderworking