Don't Be Afraid Of Social Media

Don’t Be Afraid Of Social Media

What is Social Media? All interactive content online eg:
Blogging
Customer Reviews
Forums
Facebook
Twitter
Linkedin
YouTube
Flickr
Newsletters
Social Media Newsrooms
Your own social network

Advantages
Drives traffic to your website
Good for SEO
Establishes you as an expert
Nurtures relationships with customers
= MORE SALES 

Disadvantages / Fears
Time Consuming
Open to attack from ‘enemies’
Unable to have complete control of your message
“ Accidentally outsourcing the building of your brand”

Look at the stats! FACEBOOK - Worldwide
400,000,000 users
50% of these log on at least once a day
Average user is connected to 60 pages, groups or events
25 Billion pieces of content are shared every month on Facebook

Look at the stats! FACEBOOK - Ireland
1,418,100 Facebook users in Ireland
847,000 of these log in everyday
83% log in at least once a week.
73% penetration of the online population
55 % of users are Male 45% are Female
27% of users are over 35 years of age
35% of users are 25 - 34 years of age
91% of users are over 18 years of age (1,286,960)

Look at the stats! TWITTER - Worldwide
105,779,710 users (April 2010)
300,000 new users per day
180 million unique visits a day
37% of users update their status via their mobile phone

Look at the stats! TWITTER - Ireland
150,000 users

Blog – January 2008 Case Studies – Garrendenny Lane Interiors

Case Studies – Garrendenny Lane Interiors Blog – January 2008 “ 40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

Case Studies – Garrendenny Lane Interiors Twitter – March 2009

Case Studies – Garrendenny Lane Interiors Facebook – September 2009

Facebook & Twitter “… in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “ I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ” Case Studies – Garrendenny Lane Interiors

Product of The Month Case Studies – Garrendenny Lane Interiors

Freebie Friday Case Studies – Garrendenny Lane Interiors

“ A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.” Case Studies – Garrendenny Lane Interiors

If you do nothing else… BLOG And… Link it to Twitter, Facebook, Linkedin

Linking your blog

The Rules
Content is King!
Consider your target market – always add value
Treat each network differently
Be consistent
Be honest
don’t hard sell!

All About

Creating your business page
Setting up a page: www.facebook.com/pages/create.php
Create a temp URL: www.bit.ly or www.short.ie
25 fans: www.facebook.com/username
logo 140x140px

How to populate your page
Post links of interest to your target market – Google Alerts

How to populate your page
Post links of interest to your target market – Google Alerts
Ask questions – run polls
Fun Quizzes and competitions
Facebook only special offers and discounts
Company news

How to build your community
Provide great content
Suggest page to friends

How to build your community
Provide great content
Suggest page to friends
Add buttons to website
Tell your customers
Drive traffic from Twitter
Add URL to all printed matter

All About Twitter

Getting people to follow you
Follow people
Add button to website
Tweet interesting content
Have a contest
Add your url to all your printed material
Engage people in conversation

Finding people to follow
Follow a bunch of people from Ireland
Search for keywords relevant to your industry

Follow a bunch of people from Ireland
Search for keywords relevant to your industry
Engage people in conversation
Follow people that your ‘influencers’ are following
Pluggio and Follow Finder

How to speak twitter @ Symbol ” @stephenfry please don’t leave twitter we’d miss you immensely” ” I hope @stephenfry doesn’t leave twitter”

RT - Retweet “ GarrendennyLane RT @Hamperlady : RT @Spiderworking : Competition: Got a twitter question? Tweet it to us using #smq,u cud win a €50 voucher for Spiderworking.com” How to speak twitter

#tags - Hashtags #coronationstreet #iphone4 #fail #freedomflotilla #followfriday #smq #bizcampdublin #learningtousetwitter
Search
Create Your Own
How to speak twitter

Keep it relevant
Keep it on topic
Ask for input
Come up with a strategy – And stick to it
What to tweet

What not to tweet
How many followers you have
Whinging and moaning (unless it’s satirical)
Chitter Chatter
Don’t set up auto responders!
Complain about friends, family or workmates

All About Linkedin

Creating your profile
Add a good picture of yourself
Complete as much info as possible
Ask for recommendations and recommend others

Add applications

Add applications
Update your status regularly

Making connections
Invite by email

Making connections

Making connections
Invite by email
Ask people you meet at networking events
See who your connections are connected to
Only ask people you know
Include a personal message in your invite

Making your presence felt
Join groups and participate in discussions
Start your own groups
Go to events and research participants in advance
Promote your own events

Time Saving Tips

Timesaving Tips
Have a plan
Use a Twitter Client eg. Hootsuite or Tweetdeck
Schedule Tweets and blog posts – Hootsuite & Pluggio
Be strict with yourself!

Email me: [email_address] Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking Website: www.spiderworking.com

Don't Be Afraid Of Social Media

by Spiderworking.com on Jul 07, 2010

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Don’t Be Afraid Of Social Media — Presentation Transcript