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Blogging for Business - A Beginners Guide
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Blogging for Business - A Beginners Guide

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Presentation designed to accompany the workshop run for and in association with the Carlow Business Network: www.carlowbusinessnetwork.ie

Presentation designed to accompany the workshop run for and in association with the Carlow Business Network: www.carlowbusinessnetwork.ie

Published in: Business, Technology

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  • Hi there! I can see the stas you have mentioned but I am just having a problem with traffic to my site. I am doing socil media and blog commenting for this, but I get no good results.Is it really necessary to hire SEO for my ideas in business blog?
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  • 1. Blogging For Business A Beginners Guide
  • 2. Why Blog? Stats • Websites with blogs see 55% more unique visitors • Bloggers have 79% more twitter followers • Bloggers get 97% more inbound links Source Hubspot
  • 3. Why Blog? • SEO • Establishes you as expert • Forms relationships with customers • Hub of your social media activity
  • 4. What is a blog?
  • 5. Types Of Blog • Photo Blogs • Video Blogs • Political Blog • Personal Blog • Business Blog • Fan Blog
  • 6. Blog Tools • Wordpress.org  • Wordpress.com • Blogger • Posterous • Tumblr
  • 7. Always consider your target market? Provide content aimed to give them value? The Golden Rule of Blogging
  • 8. Setting Up a Blog – Wordpress.org
  • 9. Choose a theme
  • 10. Customise It
  • 11. Add Plugins
  • 12. Plugins • Get an API Key – Akismet • All In One SEO Pack • Fbmeme button • Tweetmeme button • FB Like button • Add this social bookmarking widget
  • 13. Anatomy of a blog post • Use a good image • Write a compelling headline • Reel them in in the first paragraph • Full story • Call to action – ask for comments
  • 14. Finding Inspiration • Google Alerts • Read other blogs • What do your customers ask you? • Be topical
  • 15. Commenting On Other Blogs • Find other blogs about your industry • Find good posts • Leave a good constructive comment
  • 16. Sharing • Guest Blog – ask for guest posts • Spread the word via RSS feed to social media • Use social bookmarking sites • Register on blog directories e.g. technorati
  • 17. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking