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Blogging for Business - A Beginners Guide

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Presentation designed to accompany the workshop run for and in association with the Carlow Business Network: www.carlowbusinessnetwork.ie

Presentation designed to accompany the workshop run for and in association with the Carlow Business Network: www.carlowbusinessnetwork.ie

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  • Full Name Full Name Comment goes here.
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  • Hi there! I can see the stas you have mentioned but I am just having a problem with traffic to my site. I am doing socil media and blog commenting for this, but I get no good results.Is it really necessary to hire SEO for my ideas in business blog?
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Blogging for Business - A Beginners Guide Presentation Transcript

  • 1. Blogging For Business
    A Beginners Guide
  • 2. Why Blog?
    Stats
    • Websites with blogs see 55% more unique visitors
    • 3. Bloggers have 79% more twitter followers
    • 4. Bloggers get 97% more inbound links
    Source Hubspot
  • 5. Why Blog?
    • SEO
    • 6. Establishes you as expert
    • 7. Forms relationships with customers
    • 8. Hub of your social media activity
  • What is a blog?
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Types Of Blog
    • Photo Blogs
    • 17. Video Blogs
    • 18. Political Blog
    • 19. Personal Blog
    • 20. Business Blog
    • 21. Fan Blog
  • Blog Tools
    • Wordpress.org
    • 22. Wordpress.com
    • 23. Blogger
    • 24. Posterous
    • 25. Tumblr
  • The Golden Rule of Blogging
    Always consider your target market?
    Provide content aimed to give them value?
  • 26. Setting Up a Blog – Wordpress.org
  • 27. Choose a theme
  • 28. Customise It
  • 29. Add Plugins
  • 30. Plugins
    • Get an API Key – Akismet
    • 31. All In One SEO Pack
    • 32. Fbmeme button
    • 33. Tweetmeme button
    • 34. FB Like button
    • 35. Add this social bookmarking widget
  • Anatomy of a blog post
    • Use a good image
    • 36. Write a compelling headline
    • 37. Reel them in in the first paragraph
    • 38. Full story
    • 39. Call to action – ask for comments
  • Finding Inspiration
    • Google Alerts
    • 40. Read other blogs
    • 41. What do your customers ask you?
    • 42. Be topical
  • Commenting On Other Blogs
    • Find other blogs about your industry
    • 43. Find good posts
    • 44. Leave a good constructive comment
  • Sharing
    • Guest Blog – ask for guest posts
    • 45. Spread the word via RSS feed to social media
    • 46. Use social bookmarking sites
    • 47. Register on blog directories e.g. technorati
  • If you get stuck
    Email me: amanda@spiderworking.com
    Phone me: 01 442 9410
    Skype me: spiderworking.com
    Get these slides: www.facebook.com/spiderworking