Blogging For Business
A Beginners Guide
Why Blog?
Stats
• Websites with blogs see 55% more unique visitors
• Bloggers have 79% more twitter followers
• Bloggers g...
Why Blog?
• SEO
• Establishes you as expert
• Forms relationships with customers
• Hub of your social media activity
What is a blog?
Types Of Blog
• Photo Blogs
• Video Blogs
• Political Blog
• Personal Blog
• Business Blog
• Fan Blog
Blog Tools
• Wordpress.org 
• Wordpress.com
• Blogger
• Posterous
• Tumblr
Always consider your target market?
Provide content aimed to give them value?
The Golden Rule of
Blogging
Setting Up a Blog – Wordpress.org
Choose a theme
Customise It
Add Plugins
Plugins
• Get an API Key – Akismet
• All In One SEO Pack
• Fbmeme button
• Tweetmeme button
• FB Like button
• Add this so...
Anatomy of a blog post
• Use a good image
• Write a compelling headline
• Reel them in in the first paragraph
• Full story...
Finding Inspiration
• Google Alerts
• Read other blogs
• What do your customers ask you?
• Be topical
Commenting On Other Blogs
• Find other blogs about your industry
• Find good posts
• Leave a good constructive comment
Sharing
• Guest Blog – ask for guest posts
• Spread the word via RSS feed to social media
• Use social bookmarking sites
•...
If you get stuck
Email me: amanda@spiderworking.com
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: ww...
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
Blogging for Business - A Beginners Guide
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Blogging for Business - A Beginners Guide

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Presentation designed to accompany the workshop run for and in association with the Carlow Business Network: www.carlowbusinessnetwork.ie

Published in: Business, Technology
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  • Hi there! I can see the stas you have mentioned but I am just having a problem with traffic to my site. I am doing socil media and blog commenting for this, but I get no good results.Is it really necessary to hire SEO for my ideas in business blog?
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    Are you sure you want to  Yes  No
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Blogging for Business - A Beginners Guide

  1. 1. Blogging For Business A Beginners Guide
  2. 2. Why Blog? Stats • Websites with blogs see 55% more unique visitors • Bloggers have 79% more twitter followers • Bloggers get 97% more inbound links Source Hubspot
  3. 3. Why Blog? • SEO • Establishes you as expert • Forms relationships with customers • Hub of your social media activity
  4. 4. What is a blog?
  5. 5. Types Of Blog • Photo Blogs • Video Blogs • Political Blog • Personal Blog • Business Blog • Fan Blog
  6. 6. Blog Tools • Wordpress.org  • Wordpress.com • Blogger • Posterous • Tumblr
  7. 7. Always consider your target market? Provide content aimed to give them value? The Golden Rule of Blogging
  8. 8. Setting Up a Blog – Wordpress.org
  9. 9. Choose a theme
  10. 10. Customise It
  11. 11. Add Plugins
  12. 12. Plugins • Get an API Key – Akismet • All In One SEO Pack • Fbmeme button • Tweetmeme button • FB Like button • Add this social bookmarking widget
  13. 13. Anatomy of a blog post • Use a good image • Write a compelling headline • Reel them in in the first paragraph • Full story • Call to action – ask for comments
  14. 14. Finding Inspiration • Google Alerts • Read other blogs • What do your customers ask you? • Be topical
  15. 15. Commenting On Other Blogs • Find other blogs about your industry • Find good posts • Leave a good constructive comment
  16. 16. Sharing • Guest Blog – ask for guest posts • Spread the word via RSS feed to social media • Use social bookmarking sites • Register on blog directories e.g. technorati
  17. 17. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking
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