1. 4 Steps to creating a social media strategy

2. 4 steps to social media campaign: Monitoring

4. What are people saying about your competitors?

5. What are people saying about your industry?

6. Who are the main influencers in your field?

7. What are the trends in your area?

9. 1. Monitoring: Free Tools: http://blogdigger.com/ http://www.blogpulse.com/ http://tweepsearch.com/ http://search.twitter.com/advanced/ http://tweetscan.com/

10. 1. Monitoring: Free Tools: http://www.socialmention.com/ http://www.howsociable.com/ http://www.whostalkin.com/

11. 4 steps to social media campaign: Monitoring Planning

13. How to reach the influencers?

14. Which tools?

15. How personal do you want to be?

16. How much do you want to engage?

17. What are your goals?

20. Twitter – Facebook –Linkedin –Bebo –MySpace

21. YouTube –Flickr

22. Forums

23. Webinars

24. Your own website

25. Your own social network

27. Evaluation Use URL shorteners or Hootsuite

28. Evaluation

30. Are you achieving goals?

31. What is working / not working?

32. What else will your fans / followers do for you?

34. @****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!

39. Good social networking:

40. Good social networking:

41. Good social networking: http://www.scanianewsroom.com/

42. Good social networking: http://www.scanianewsroom.com/

43. Good social networking:

44. Good social networking:

45. Good social networking:

46. Good social networking:

47. Good social networking:

48. Good social networking:

49. Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking Website: www.spiderworking.com