Webinar - How to turn one great idea into digital gold

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Imagine you came up with a great digital idea for a client that you could reuse for other clients so that each thought it had been made exclusively for them and their campaign. Imagine how profitable …

Imagine you came up with a great digital idea for a client that you could reuse for other clients so that each thought it had been made exclusively for them and their campaign. Imagine how profitable that would be. It would also mean that you could pitch it and deliver it quicker that your competition. Imagine no more. In 10 minutes we will unveil a unique digital solution that will revolutionise the way you deliver great digital.

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  • 1. How to turn one great ideainto digital gold © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 2. The PR ‘mindshift’•  Nothing is original •  We reuse ideas all the time •  The smart reuse of ideas is highly profitable? © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 3. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 4. Ego Rewards © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 5. Reuse Borrow ConvertMakeInventCreate © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 6. Digital Solutions that could be: •  Reused •  Resold •  Repeated © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 7. One-Offs Repeatable Solutions ART BUSINESS © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 8. One-Offs Repeatable Solutions ART BUSINESS © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 9. ‘Is this a one-off orsomething we could repeat?’ © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 10. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 11. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 12. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 13. Share Tips Page 21/11/2012 09:28 As part of our "Optimize Energy Consumption" campaign, we are looking for ideas that will encourage people to reduce their average daily energy consumption. Do you have a brilliant idea? Share it below and enter our drawing for a chance to win the grand prize: Get your home equipped with energy efficient lighting! (up to 500!) In order to participate in the drawing, you need to both submit an idea and provide your contact information to Nordic Energy. If you would just like to submit an idea to help us with our campaign, you can provide a pseudonym when filling out the form below. No contact information that is provided as part of the competition entry will be published on this website. Submit your idea by 31 December in order to earn your chance to win! Your idea* Name or Pseudonym* Location I have read and accept the Rules of the Competition* Shared Ideashttps://ssl.hammerkit.com/~site13061/ Page 1 of 2 © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 14. Repeatable Digital Solutions Corporate Comms Social Media Mobile Sales InnovationCrisis Management System Facebook Competition OneSite Campaign Site Semantic Apps Coverage Monitoring Social Aggregator Mobile Newsletter CRO Microsite AR Integration Social Intranet Blogs Mobile Commerce Product Microsite Data Visualisations Dark Sites Google+ Plus integrator Mobile Support Geographic Microsite Audience engagement Digital Newsletter Campaign community Booking/Sales Ecommerce site Scrible-type services Digital Annual Reports RT Social monitoring Corporate Repository Support Site Pinterest-type services Corporate site Polls and analytics Mobile Blogging Personal URL sites Event/Multi-Event Site Facebook Recruiting App Mobile Video Production Quora-type sitesCorporate Video Platform Corporate Microblogging DOOH Campaigns Radio services Virtual Data Room Facebook Quizzes Media Bank Facebook Commerce © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 15. Digital for 2013: •  Available off the shelf •  Easy to customise •  Quick to deliver & deploy •  Lower cost than one-offs •  Higher profit margins © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 16. Thank You david.duffy@hammerkit.com 0151 705 3624 © 2011 HammerKit Oy. All Rights Reserved. Confidential