The Mystery of Web
Design is Fading
Mark Sorsa-Leslie
Managing Director
© HammerKit Oy 2009. Confidential 1

16%
That’s how many
companies in the EU have
anything more than just a
“brochure on the web”
© HammerKit Oy 2009. Confidential 2

The Internet Industry
• is still a cottage industry
• is in its infancy in terms of the development of
operating methods and production systems.
• still relies on person-to-person contact to get
almost anything done
• still uses the same basic tools that were
developed in the mid-90s
© HammerKit Oy 2009. Confidential 3

The Problem FEATURE-RICH
It is still too difficult and time-
consuming to create exciting,
rich, real-time web services
DATA-RICH
Today more and more
companies want need them
REAL-TIME
© HammerKit Oy 2009. Confidential 4

Clients want to
create more engaging,
interactive services
faster than before
USE ALL OF THE GET YOUR NEW COLLABORATE IN DELIVER MORE
MOST EXCITING SERVICES LIVE IN REAL-TIME WITH BANG FOR YOUR
WEB SERVICES ON RECORD TIME YOUR CUSTOMERS CUSTOMERS’
THE INTERNET AND PARTNERS BUCK
© HammerKit Oy 2009. Confidential 5

Economic Reality
The budget I had...
Design Coding
Design Coding The budget I have
INVESTMENT €
© HammerKit Oy 2009. Confidential 6

Service Reality
What happens today...
Design TRADITIONAL
Coding
and UX DEVELOPMENT
Design and UX Coding What should happen... UX Focus
Service Focus
INVESTMENT €
© HammerKit Oy 2009. Confidential 7

It is getting easier...
• Tools
• Standards
• Open Source Libraries
• Video Tutorials
• Content Management Systems
© HammerKit Oy 2009. Confidential 8

...for coders
Web Services APIs
JavaScript Libraries
Open Source Code
CMS Environments
© HammerKit Oy 2009. Confidential 9

Our Betsy
• The designer who wants to extend her
skills and be able to deliver amazing web
stuff to her clients
• She wants design freedom Betsy
Aged 41, Married to Jim with 1 daughter in
• The latest features and functions High School
• She wants to have the ability to meet Art Degree and current studying
psychology
her clients requirements Started career in advertising do copy and
•
layouts. Set up her own agency after her
She wants to share and discover stuff daughter went to school and taught
herself to create websites
that others have done
•
Employs 6 staff who are a mix of creatives
Above all Betsy wants to be able to and copywriters - everyone is hands-on
deliver on schedule to the budget the Likes coffee in the morning and tea in the
afternoon. Favourite movie is On Golden
client agreed Pond. Has a wide circle of friends and is
active participant in community projects
© HammerKit Oy 2009. Confidential 10

Our Value Proposition
A complete online studio that allows designers
to create exciting web services up to
ten times faster than before
DRAG THE GOOGLE
MAP TO THE
WORKSPACE TO
CREATE A NEW
MAP ELEMENT
SELECT THE SETTINGS USING
© HammerKit Oy 2009. Confidential EASY-TO-USE CHOOSERS 11

Here’s the secret
Copy and paste functionality
just like text or images
CASE:
TECHNOPOLISONLINE.com
ENTREPRENEUR TO FUNDER
MATCH-MAKING TOOL
COVERING THE ENTIRE
FINNISH MARKET.
LAUNCHED: SEPT 2009
© HammerKit Oy 2009. Confidential 12

Sharing is caring
• Build things once
• Keep them as assets (for your company)
• Increase productivity and customer satisfaction
© HammerKit Oy 2009. Confidential 13

HammerKit is
perfect for
internet
professionals
working in
web design
agencies
© HammerKit Oy 2009. Confidential 14

Citizen developers
By 2014, citizen developers will build at least 25
percent of new business applications, according to
Gartner. Citizen developers include everyday people
empowered with newfangled tools to build
applications and create mashups that can be used
in enterprise settings.
© HammerKit Oy 2009. Confidential 15

Mark Sorsa-Leslie
Seedcamp Alumi 2007
MindTrek Startup
Launchpad Winner &
Audience Favourite
Oct 2008
The Complete Online Design Studio TEKES
Young Innovative
Company Level 1
Dec 2008
Ask for a demo Red Herring
Global 100
Company
Stand E10
Jan 2009
Start-Rally Finalist,
June 2009
Contact Mark Sorsa-Leslie, CEO
Rising Star of the North
The Mighty 36
2009
tel: +358 40 580 1962 Nordic 50, 2009
email: mark@hammerkit.com
web: www.hammerkit.com Seed Round Investor
Dec 2008
© HammerKit Oy 2009. Confidential 16