The Mystery of Web Design is Fading

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Presentation at MVV 2009 in Helsinki about how the production processes for web service development are changing. Focus on HammerKit WebBits technology

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  • The Mystery of Web Design is Fading

    1. 1. The Mystery of Web Design is Fading Mark Sorsa-Leslie Managing Director © HammerKit Oy 2009. Confidential 1
    2. 2. 16% That’s how many companies in the EU have anything more than just a “brochure on the web” © HammerKit Oy 2009. Confidential 2
    3. 3. The Internet Industry • is still a cottage industry • is in its infancy in terms of the development of operating methods and production systems. • still relies on person-to-person contact to get almost anything done • still uses the same basic tools that were developed in the mid-90s © HammerKit Oy 2009. Confidential 3
    4. 4. The Problem FEATURE-RICH It is still too difficult and time- consuming to create exciting, rich, real-time web services DATA-RICH Today more and more companies want need them REAL-TIME © HammerKit Oy 2009. Confidential 4
    5. 5. Clients want to create more engaging, interactive services faster than before USE ALL OF THE GET YOUR NEW COLLABORATE IN DELIVER MORE MOST EXCITING SERVICES LIVE IN REAL-TIME WITH BANG FOR YOUR WEB SERVICES ON RECORD TIME YOUR CUSTOMERS CUSTOMERS’ THE INTERNET AND PARTNERS BUCK © HammerKit Oy 2009. Confidential 5
    6. 6. Economic Reality The budget I had... Design Coding Design Coding The budget I have INVESTMENT € © HammerKit Oy 2009. Confidential 6
    7. 7. Service Reality What happens today... Design TRADITIONAL Coding and UX DEVELOPMENT Design and UX Coding What should happen... UX Focus Service Focus INVESTMENT € © HammerKit Oy 2009. Confidential 7
    8. 8. It is getting easier... • Tools • Standards • Open Source Libraries • Video Tutorials • Content Management Systems © HammerKit Oy 2009. Confidential 8
    9. 9. ...for coders Web Services APIs JavaScript Libraries Open Source Code CMS Environments © HammerKit Oy 2009. Confidential 9
    10. 10. Our Betsy • The designer who wants to extend her skills and be able to deliver amazing web stuff to her clients • She wants design freedom Betsy Aged 41, Married to Jim with 1 daughter in • The latest features and functions High School • She wants to have the ability to meet Art Degree and current studying psychology her clients requirements Started career in advertising do copy and • layouts. Set up her own agency after her She wants to share and discover stuff daughter went to school and taught herself to create websites that others have done • Employs 6 staff who are a mix of creatives Above all Betsy wants to be able to and copywriters - everyone is hands-on deliver on schedule to the budget the Likes coffee in the morning and tea in the afternoon. Favourite movie is On Golden client agreed Pond. Has a wide circle of friends and is active participant in community projects © HammerKit Oy 2009. Confidential 10
    11. 11. Our Value Proposition A complete online studio that allows designers to create exciting web services up to ten times faster than before DRAG THE GOOGLE MAP TO THE WORKSPACE TO CREATE A NEW MAP ELEMENT SELECT THE SETTINGS USING © HammerKit Oy 2009. Confidential EASY-TO-USE CHOOSERS 11
    12. 12. Here’s the secret Copy and paste functionality just like text or images CASE: TECHNOPOLISONLINE.com ENTREPRENEUR TO FUNDER MATCH-MAKING TOOL COVERING THE ENTIRE FINNISH MARKET. LAUNCHED: SEPT 2009 © HammerKit Oy 2009. Confidential 12
    13. 13. Sharing is caring • Build things once • Keep them as assets (for your company) • Increase productivity and customer satisfaction © HammerKit Oy 2009. Confidential 13
    14. 14. HammerKit is perfect for internet professionals working in web design agencies © HammerKit Oy 2009. Confidential 14
    15. 15. Citizen developers By 2014, citizen developers will build at least 25 percent of new business applications, according to Gartner. Citizen developers include everyday people empowered with newfangled tools to build applications and create mashups that can be used in enterprise settings. © HammerKit Oy 2009. Confidential 15
    16. 16. Mark Sorsa-Leslie Seedcamp Alumi 2007 MindTrek Startup Launchpad Winner & Audience Favourite Oct 2008 The Complete Online Design Studio TEKES Young Innovative Company Level 1 Dec 2008 Ask for a demo Red Herring Global 100 Company Stand E10 Jan 2009 Start-Rally Finalist, June 2009 Contact Mark Sorsa-Leslie, CEO Rising Star of the North The Mighty 36 2009 tel: +358 40 580 1962 Nordic 50, 2009 email: mark@hammerkit.com web: www.hammerkit.com Seed Round Investor Dec 2008 © HammerKit Oy 2009. Confidential 16

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