SEO for E-Commerce Presented by Hammer Bridge
SEO is the act of modifying a website to increase its ranking in organic vs. paid, crawler based listing of search engines.
SEO Spider <ul><li>How does Organic Search Listing work ? </li></ul><ul><li>A spider or a crawler which is a component of ...
Natural vs. Paid Listing
Measuring SEO success <ul><li>Keyword Ranking </li></ul><ul><li>Website Traffic </li></ul><ul><li>Increase in &quot;Share ...
Google Ranking Algorithm
Key Factors for E-Commerce <ul><li>Drive dynamic content using news, blogs etc </li></ul><ul><li>Keyword analysis </li></u...
On Page Optimization for E-Commerce <ul><li>Create a SEO Keyword Field in Product </li></ul><ul><li>Simple Product & Categ...
Off Page Optimization for E-Commerce <ul><li>URL submission  (Link Building) </li></ul><ul><li>Directory Submission </li><...
SEO for Magento <ul><li>catalog  > manage products >  meta information.. </li></ul><ul><li>title, meta keywords & meta des...
<ul><li>Product Tags </li></ul><ul><li>When you allow users to tag your products, you’ll likely start ranking for slang ke...
RSS Feeds <ul><li>system > configuration > RSS feeds </li></ul>
Cache Management <ul><li>system > cache management </li></ul>
No-Index <ul><li>Install the Yoast robots meta module and make sure the settings prevent indexing of all non-content pages...
Canonical URL’s <ul><li>To help search engines to understand the duplicate content of your pages you can suggest the prefe...
Google Sitemap
Magento Extensions for SEO <ul><li>SEO Suite Enterprise - $229 </li></ul><ul><li>Canonical URL for Magento </li></ul><ul><...
SEO Tool <ul><li>Web CEO </li></ul><ul><li>http://www.webceo.com/ </li></ul>
<ul><li>Contact  </li></ul><ul><li>http://www.hammerbridge.com </li></ul><ul><li>twitter: @hammerbridge </li></ul>
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SEO for e-commerce

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SEO for e-commerce

  1. 1. SEO for E-Commerce Presented by Hammer Bridge
  2. 2. SEO is the act of modifying a website to increase its ranking in organic vs. paid, crawler based listing of search engines.
  3. 3. SEO Spider <ul><li>How does Organic Search Listing work ? </li></ul><ul><li>A spider or a crawler which is a component of the Search Engine gathers listings by automatically crawling the web.. </li></ul><ul><li>The spider follows links to web pages, copies them and stores them in the engines index. </li></ul><ul><li>Based on this data the search engine then indexes the pages and ranks them. </li></ul><ul><li>Search Engine = Google, Yahoo, Bing etc. </li></ul><ul><li>So...what's Organic Search and Paid Listing ?? </li></ul>
  4. 4. Natural vs. Paid Listing
  5. 5. Measuring SEO success <ul><li>Keyword Ranking </li></ul><ul><li>Website Traffic </li></ul><ul><li>Increase in &quot;Share of traffic&quot;per keyword </li></ul><ul><li>Increase Revenue/Keyword </li></ul><ul><li>Increase in Impressions </li></ul><ul><li>Lower dependence on paid Search </li></ul>
  6. 6. Google Ranking Algorithm
  7. 7. Key Factors for E-Commerce <ul><li>Drive dynamic content using news, blogs etc </li></ul><ul><li>Keyword analysis </li></ul><ul><li>Competitive analysis </li></ul><ul><li>RSS feeds </li></ul>
  8. 8. On Page Optimization for E-Commerce <ul><li>Create a SEO Keyword Field in Product </li></ul><ul><li>Simple Product & Category URLs </li></ul><ul><li>Products 2 or 3 Clicks from the Home Page </li></ul><ul><li>Unique Title Tags </li></ul><ul><li>Keyword Meta Tags </li></ul><ul><li>Description Meta Tags </li></ul><ul><li>Product Reviews </li></ul><ul><li>Avoid Session IDs in URLs </li></ul><ul><li>Create a Product RSS Feed </li></ul><ul><li>Product Tagging </li></ul><ul><li>Links in Product Descriptions </li></ul><ul><li>Optimize your Images </li></ul>
  9. 9. Off Page Optimization for E-Commerce <ul><li>URL submission (Link Building) </li></ul><ul><li>Directory Submission </li></ul><ul><li>Keyword Analysis </li></ul><ul><li>Competitive Analysis </li></ul>
  10. 10. SEO for Magento <ul><li>catalog > manage products > meta information.. </li></ul><ul><li>title, meta keywords & meta description are the 3 main components to be filled for effective SEO </li></ul>
  11. 11. <ul><li>Product Tags </li></ul><ul><li>When you allow users to tag your products, you’ll likely start ranking for slang keywords that you would have never thought of on your own. </li></ul><ul><li>check tags under this path : reports > tags </li></ul>SEO for Magento
  12. 12. RSS Feeds <ul><li>system > configuration > RSS feeds </li></ul>
  13. 13. Cache Management <ul><li>system > cache management </li></ul>
  14. 14. No-Index <ul><li>Install the Yoast robots meta module and make sure the settings prevent indexing of all non-content pages. </li></ul><ul><li>*send friend </li></ul><ul><li>*product review pages </li></ul><ul><li>*tags </li></ul><ul><li>*RSS feeds </li></ul><ul><li>*compare </li></ul><ul><li>*wishlist </li></ul>
  15. 15. Canonical URL’s <ul><li>To help search engines to understand the duplicate content of your pages you can suggest the preferred version of the URL for each page, using the new canonical URL tag, so you should install the Canonical URL's for Magento module. </li></ul>
  16. 16. Google Sitemap
  17. 17. Magento Extensions for SEO <ul><li>SEO Suite Enterprise - $229 </li></ul><ul><li>Canonical URL for Magento </li></ul><ul><li>Yoast MetaRobots </li></ul><ul><li>Flagbit Google Webmaster Tools </li></ul><ul><li>Semantium MsemanticBasic </li></ul><ul><li>SEO Suite Pro -$149 </li></ul><ul><li>Link Exchange Directory </li></ul>
  18. 18. SEO Tool <ul><li>Web CEO </li></ul><ul><li>http://www.webceo.com/ </li></ul>
  19. 19. <ul><li>Contact </li></ul><ul><li>http://www.hammerbridge.com </li></ul><ul><li>twitter: @hammerbridge </li></ul>
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