SEO for E-Commerce Presented by Hammer Bridge
SEO is the act of modifying a website to increase its ranking in organic vs. paid, crawler based listing of search engines.
SEO Spider How does Organic Search Listing work ? A spider or a crawler which is a component of the Search Engine gathers listings by automatically crawling the web.. The spider follows links to web pages, copies them and stores them in the engines index. Based on this data the search engine then indexes the pages and ranks them. Search Engine = Google, Yahoo, Bing etc.
So...what's Organic Search and Paid Listing ??
Natural vs. Paid Listing
Measuring SEO success Increase in "Share of traffic"per keyword
Lower dependence on paid Search
Google Ranking Algorithm
Key Factors for E-Commerce
Drive dynamic content using news, blogs etc
On Page Optimization for E-Commerce Create a SEO Keyword Field in Product Simple Product & Category URLs Products 2 or 3 Clicks from the Home Page Avoid Session IDs in URLs Create a Product RSS Feed
Links in Product Descriptions
Off Page Optimization for E-Commerce
URL submission (Link Building)
SEO for Magento catalog > manage products > meta information..
title, meta keywords & meta description are the 3 main components to be filled for effective SEO
When you allow users to tag your products, you’ll likely start ranking for slang keywords that you would have never thought of on your own. SEO for Magento
check tags under this path : reports > tags
system > configuration > RSS feeds
system > cache management
Install the Yoast robots meta module and make sure the settings prevent indexing of all non-content pages.
To help search engines to understand the duplicate content of your pages you can suggest the preferred version of the URL for each page, using the new canonical URL tag, so you should install the Canonical URL's for Magento module.
Magento Extensions for SEO SEO Suite Enterprise - $229 Canonical URL for Magento
Flagbit Google Webmaster Tools