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SEO for e-commerce

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Transcript

  • 1. SEO for E-Commerce Presented by Hammer Bridge
  • 2. SEO is the act of modifying a website to increase its ranking in organic vs. paid, crawler based listing of search engines.
  • 3. SEO Spider
    • How does Organic Search Listing work ?
    • A spider or a crawler which is a component of the Search Engine gathers listings by automatically crawling the web..
    • The spider follows links to web pages, copies them and stores them in the engines index.
    • Based on this data the search engine then indexes the pages and ranks them.
    • Search Engine = Google, Yahoo, Bing etc.
    • So...what's Organic Search and Paid Listing ??
  • 4. Natural vs. Paid Listing
  • 5. Measuring SEO success
    • Keyword Ranking
    • Website Traffic
    • Increase in "Share of traffic"per keyword
    • Increase Revenue/Keyword
    • Increase in Impressions
    • Lower dependence on paid Search
  • 6. Google Ranking Algorithm
  • 7. Key Factors for E-Commerce
    • Drive dynamic content using news, blogs etc
    • Keyword analysis
    • Competitive analysis
    • RSS feeds
  • 8. On Page Optimization for E-Commerce
    • Create a SEO Keyword Field in Product
    • Simple Product & Category URLs
    • Products 2 or 3 Clicks from the Home Page
    • Unique Title Tags
    • Keyword Meta Tags
    • Description Meta Tags
    • Product Reviews
    • Avoid Session IDs in URLs
    • Create a Product RSS Feed
    • Product Tagging
    • Links in Product Descriptions
    • Optimize your Images
  • 9. Off Page Optimization for E-Commerce
    • URL submission (Link Building)
    • Directory Submission
    • Keyword Analysis
    • Competitive Analysis
  • 10. SEO for Magento
    • catalog > manage products > meta information..
    • title, meta keywords & meta description are the 3 main components to be filled for effective SEO
  • 11.
    • Product Tags
    • When you allow users to tag your products, you’ll likely start ranking for slang keywords that you would have never thought of on your own.
    • check tags under this path : reports > tags
    SEO for Magento
  • 12. RSS Feeds
    • system > configuration > RSS feeds
  • 13. Cache Management
    • system > cache management
  • 14. No-Index
    • Install the Yoast robots meta module and make sure the settings prevent indexing of all non-content pages.
    • *send friend
    • *product review pages
    • *tags
    • *RSS feeds
    • *compare
    • *wishlist
  • 15. Canonical URL’s
    • To help search engines to understand the duplicate content of your pages you can suggest the preferred version of the URL for each page, using the new canonical URL tag, so you should install the Canonical URL's for Magento module.
  • 16. Google Sitemap
  • 17. Magento Extensions for SEO
    • SEO Suite Enterprise - $229
    • Canonical URL for Magento
    • Yoast MetaRobots
    • Flagbit Google Webmaster Tools
    • Semantium MsemanticBasic
    • SEO Suite Pro -$149
    • Link Exchange Directory
  • 18. SEO Tool
    • Web CEO
    • http://www.webceo.com/
  • 19.
    • Contact
    • http://www.hammerbridge.com
    • twitter: @hammerbridge

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