Marketing Tools And Options


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Marketing Tools And Options

  1. 1. Marketing Tools and options Hammad Saif Sr. Worldwide Marketing Executive
  2. 2. Interactive Online chats. <ul><li>Interactive online chats on the website can help increase more traffic and customer satisfaction. </li></ul><ul><li>How it can help us??? </li></ul><ul><ul><li>Interactive chats can help us in a manner of having quick and on time orders and quick responses to the customers world-wide, time saving and customer retention. </li></ul></ul>
  3. 3. Free Online marketing <ul><ul><li>Free blogging </li></ul></ul><ul><ul><li>Bulk mail </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Professional networking </li></ul></ul><ul><ul><li>Continuous Improvement of current website including different options. </li></ul></ul><ul><ul><li>Banner Advertisements. </li></ul></ul><ul><ul><li>SEO (Search Engine Optimization) </li></ul></ul><ul><ul><li>CONTRACTS / HANDSHAKES </li></ul></ul>
  4. 4. Blogs <ul><li>A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic . The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photo blog), videos (Video blogging), music (MP3 blog), and audio (podcasting). Micro blogging is another type of blogging, featuring very short posts. </li></ul>
  5. 5. Bulk mail / Promotional Mails <ul><li>Bulk mails/ Promotional mails can help us retrieving customers and we can use bulk mail for promotional features. </li></ul><ul><li>Promotional mails/ campaigns will be customized for the targeted customer, so that customer must have a feeling of individuality and being special. </li></ul><ul><li>Promotional campaigns / mails will be focused from industry to industry and will be designed accordingly </li></ul>
  6. 6. Social networking <ul><li>Social media marketing or SMM is a way of getting connected with potential customers in </li></ul><ul><li>such a space where they like to stay connected with various people around the globe. Online </li></ul><ul><li>social networking sites like facebook, YouTube, BlogSpot, hi5, orkut, twitter, LinkedIn etc. has a vital role to play in SMM. </li></ul>
  7. 7. The process goes like this and we expand accordingly……
  8. 10. World of social media
  9. 11. Professional Networking <ul><li>Professional Networking helps you in growing your business by building more professional and targeted links. </li></ul><ul><li>But this has to be done by the whole organization and then it grows., because then you grow professionally, from person to person. </li></ul><ul><li>For this marketing department has a plan, that all the people of the company will have their profile built and will join the company profile and group on lined-in. </li></ul><ul><ul><li>In later stage we will use Linked-In on paid basis, by having our targeted ADs and by having more professional targeted customers by directly targeting them through Linked-In. </li></ul></ul>
  10. 14. Paid online marketing <ul><li>All those Online marketing tools, used for free and generates bigger result will be invested accordingly to have more targeted customer base. </li></ul><ul><ul><ul><li>Blogging (own website) </li></ul></ul></ul><ul><ul><ul><li>Bulk mail / Promotional Emails to prospect CMs. </li></ul></ul></ul><ul><ul><ul><li>Social media (if necessary) </li></ul></ul></ul><ul><ul><ul><li>Paid professional networking </li></ul></ul></ul><ul><ul><ul><li>Paid advertisements </li></ul></ul></ul><ul><ul><ul><li>SMS Marketing </li></ul></ul></ul><ul><ul><ul><li>Google Ad-words </li></ul></ul></ul><ul><ul><ul><li>Banner Advertisements </li></ul></ul></ul>
  11. 15. Online portals(websites) <ul><li>This is a vague idea for now, but we can look into this sooner or later. </li></ul><ul><ul><li>There are different online portals who market your company and product effectively. They have a much bigger stable data base and links (depending on the portal). We can further approach such portals for our marketing use. </li></ul></ul>
  12. 16. Advertisements <ul><li>Big advertisements on billboards, and media channels. </li></ul><ul><ul><li>maila-push’s stickers can be distributed and pamphlets/ brochures can be given to shops/ agencies. Posters can be printed etc. </li></ul></ul><ul><li>Banners / advertisements on different portals like yahoo etc. </li></ul><ul><ul><li>This will help in getting the company more visible to a bigger customer base. </li></ul></ul>
  13. 17. CONTRACTS / HANDSHAKES <ul><li>In future , if we grow, we can have a contract with big companies, like MICROSOFT, APPLE, MSN, YAHOO, Gaming companies, ARTIFICIAL INTELLIGENCE Companies. Etc. </li></ul><ul><li>Companies, like BMW, MERCEDES, VOLKWAGON, etc, can be targeted for their Future plant building and betterment of the existing plant. </li></ul>