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Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
Holiday inn entrepreneur profile
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Holiday inn entrepreneur profile

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  • 1.
  • 2. Holiday Inn
    1
    Entrepreneur’s Profile
  • 3.
  • 4. A Brief Introduction
    • Holiday Inn is a franchise of Intercontinental Hotels Group
    • 5. Intercontinental Hotels Group (IHG) is the world’s most global hotel company and the largest by number of rooms
    • 6. Holiday Inn started its operations in Lahore in 1996
    • 7. Holiday Inn is the only international hotel brand working in Lahore
  • A Young and SuccessfulEntrepreneur
    KHAWAJA KHURRAM
    d
  • 8. Facts about KhawajaKhurram
    • Born on 24th December, 1968
    • 9. In 1989, went to Texas USA and studied hotel management
    • 10. Part time worked in various hotels during studies, mainly in Starwood Hotel
    • 11. In 1995, came back to Pakistan
    • 12. In 1996, turned his passion into reality by acquiring the rights of Holiday Inn and started his own venture in Lahore
  • According to Mr. Khurram
    “Inspiration, motivation and experience is always important”
  • 13. A Personal interaction withKhawaja Khurram
    ?
    What ignited the spark in you to start a new business venture?
  • 14. What do you think are the top three skills needed to be a successful entrepreneur?
  • 15. SUCCESS FACTORS
    • Self awareness
    Know who you are.
    • Courage
    The willingness to take risks.
    • Accepting failures
    Mistakes are your best teachers.
  • 16. As a franchised entrepreneur, why did you choose Holiday Inn?
    • Most well known and best loved brand in the world
    • 17. The powerhouse of the ‘IHG’ engine(intercontinental hotel group)
  • Personality Traits
  • 18. Traits or characteristics of Khawaja Khurram
    Hard worker
    Risk taker
    Innovative
    Self-confident
    Strong leader
    Creative
    Energetic person
  • 19. “Everyone has got a talent, what is rare is the courage to nurture it.”
  • 20. Holiday Inn
    2
    Vision and Mission
  • 21. VISION
  • 22. Question
    What was your vision behind this venture?
    A
  • 23. *Vision is the art of seeing
    what is
    invisible to others*
  • 24. VISION
    Definition:
    Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms
  • 25. Vision
    To win in service by proactively offering customers the most valuable assistance, information and support in uniquely warm and caring manner
  • 26. MISSION
  • 27. Mission
    A mission statement is a formal short written statement of the purpose of existence of an organization
  • 28. Mission
    “Great hotels guests love”
  • 29. Key Success Factors
  • 30. Key success Factors
    “The factors that determine a company’s ability to compete successfully in an industry”
  • 31. Key success Factors for Hotels
    • Tight cost control
    • 32. Trained and honest employees
    • 33. Close mentoring of waste
    • 34. Site selection
    • 35. Maintenance of food quality
    • 36. Consistency
    • 37. cleanliness
  • Holiday Inn
    3
    Product Knowledge
  • 38. HOLIDAY INN LAHORE
  • 39. ROOMS
    Total Rooms 120
    Standard Rooms 92
    Suite 08
    Executive Rooms 20
    Total Rooms 120
    Standard Rooms 92
    Suite 08
    Executive Rooms 20
  • 40. ROOMS
    PRIORITY FLOOR
    • SINGLE / DOUBLE
    • 41. DELUXE / EXECUTIVE SUITE
    EXECUTIVE CLUB FLOOR
    • SINGLE / DOUBLE
    • 42. DELUXE / EXECUTIVE SUITE
  • Restaurants
    Lahore Gates Café
    China Grill
    Only Pool Side Roof Top BBQ Restaurant
  • 43. Lahore Gates Café
    Menu Buffet / à la carte
    Location Ground Floor
    Capacity 115
    Entertainment Live Singing
  • 44. China Grill
    Menu à la carte
    Location Ground Floor
    Capacity 100
    Entertainment Chinese Music
  • 45. BBQ Restaurant
    Menu Buffet / à la carte
    Location Roof Top
    Capacity 100
    Entertainment Traditional Music
  • 46. Banquets
    Daffodils Hall
    Blossoms Hall
    Executive Board Rooms
  • 47. Daffodils Hall
    Located on the Lower Ground Floor, with the following Banquet capacities:-
  • 48. Blossoms Hall
    Located on the Mezzanine Floor, with the following Banquet capacities:-
  • 49. EXECUTIVE BOARD ROOMS
  • 50. HEALTH SERVICES
    Gymnasium
    Swimming Pool
    Sauna and Jacuzzi
    Steam Bath
  • 51. OTHER SERVICES
    DRINK OF THE MONTH
    ELITE CLUB
    MEN HAIR SALOON
    WEDDING FUNCTIONS
    IN-HOUSE MOVIES / TV PROGRAMMES
    INTERNATIONAL DIRECT DIALING (IDD)
    PHOTOGRAPHER
    ELECTRONIC SAFE DEPOSIT BOXES
  • 52. Holiday Inn
    4
    SWOT Analysis
  • 53. QUOTATIONS
    "Problem-solving" is not planning
    "Planning" is not the same as "problem-solving"
    Effective planning can not be done without addressing the problems that are critical
    Not all problems deserve attention. Some just go away.
  • 54. S
    W
    S
    O
    T
  • 55. SWOT Analysis
    SWOT Analysis is the Key Component of Strategic Development.
    It can prompt actions and responses
  • SWOT Analysis
    • Successful businesses build on their strengths, correct their weaknesses and protect against internal vulnerabilities and external threats.
    • 61. They also keep an eye on their overall business environment and spot and exploit new opportunities faster than competitors.
    • 62. Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis is atool that helps many businesses in this process.
  • QUESTION
    • How important is for you to build on your strength in the face of weaknesses?
     
  • 63. STRENGTHS
  • 64. STRENGTHS
    • Definition of strength
    • 65. Strengths are the positive internal factors that a company can use to accomplish its goals and objectives
  • STRENGTHS
    STRENGTHS OF HOLIDAY INN LAHORE
    • Only international chain hotel in Lahore
    • 66. Completely renovated with international standard
    and quality in Pakistan- a novelty with
    contemporary feel
    • Sales team willing to create a difference
    • 67. Excellent recreational facilities
    • 68. Food quality and Presentation
  • WEAKNESSES
  • 69. WEAKNESSES
    • Negative internal factors that inhibit company to accomplish its goals and objectives
  • Weaknesses
    • Being on the road , lot of hurdles in selling the hotel because of security point of view
    • 70. Limited F&B outlets
    • 71. Limited rooms facilities
    • 72. Parking is not properly maintained
  • How did you turned the challenges into opportunities ?
  • 73. OPPORTUNITIES
  • 74. Opportunities
    • Positive external factors that a company can use to accomplish its goals and objectives
  • Opportunities
    With PC under great threat it opens door to attract their customers Changing trends in the industry
  • 75. THREATS
  • 76. THREATS
    Negative external factors that inhibits a company to accomplish its goals and objectives
  • 77. Threats
    • Terrorist activities in Pakistan
    • 78. Possibility of political instability
    • 79. Reduction of rates by the competition-discounting tendencies
    • 80. Lack of business activities & tourist influx
    • 81. Negative propaganda of competition
  • Holiday Inn
    5
    Organizational
    Structure
  • 82. Organizational Hierarchy
  • 83. Service Profit Chain
  • 84. Service Profit Chain
    • The service-profit chain is a powerful phenomenon that stresses the importance of people – both employees and customers – and how linking them can leverage corporate performance.
    • 85. The service-profit chain is an equation that establishes the relationship between corporate policies, employee satisfaction, value creation, customer loyalty, and profitability.
  • 86. Main Benefits
    Customers stay with the company longer
    Customers deepen their relationship with company
    Customers demonstrate less price sensitivity
    Customers recommend company's products or services to others
  • 87. Holiday Inn
    6
    Market Analysis
  • 88. Market analysis
    Why market analysis is Important?
    Competitive intelligence
  • 89. Competitors
  • 90. Main competitors
  • 91. General trends
    Construction cost have risen over 25% since 2007
    The hotel pipe line is strong and getting strong
    Awareness
  • 92. Industry Analysis
  • 93. Hotel industry analysis
    Properties by size
    Holiday inn 120
    Avari 186
    PC 526
  • 94. Hotel industry analysis
    Average Room Revenue
    Holiday inn, Rs 7345
    Avari, Rs 8250
    PC, Rs 7345
  • 95. Hotel industry analysis
    Occupancy
    Holiday inn 62.08
    Avari 48.5
    PC 34.7
  • 96. Room revenue
    Holiday Inn 16.9m
    Avari 18.24m
    PC 22.75m
  • 97. What price for loyalty?
    Holiday Inn customers are more brand loyal and less price focused
    Key accounts
  • Holiday Inn
    7
    Strategies
  • 105. Question
    What are the best strategies that you have adopted to retain your current customers and attract new customers is the face of stiff competition ?
  • 106. Answer
    Unique selling proposition
    "Be clear – if you cannot identify any competitive advantages offered by your existing products or services, than you need to improve them so that you can." 
    (Phil Stone )
  • 107. USP Continued…
    A unique selling proposition (USP) defines your competitive advantage Your must identify what makes you different from your competitors and emphasize these advantages in your marketing
  • 108. Strategies
  • 109. Strategy
    Positioning
    Positioning refers to the perception
    of a property by the guest
    It is the property's image
    or uniqueness--which gives you the
    wherewithal to sell it to your guests
    Knowing your product and how to
    position it is a fundamental key to
    success in the hotel business
  • 110. Sales Goals & Objective
    Since marketing goals cannot be
    met without sales, it is wise to look
    at each revenue-producing center
    and set goals for each.
  • 111. To Increase the Annual Room Revenue
    72% Occupancy
    7345 ARR
  • 112. Sales strategy
    “80% of the results come from 20% of the causes. A few things are important; most are not."
    (Richard Koch) 
  • 113.
    • Focus every salesperson's effort on the 20% of products that generate 80% of sales, and on the 20% or customers who generate 80% of sales and 80% of profits
    • 114. 80% of any industry's profits come from 20% of its customers;
  • Key to the 80/20 Success
    Customer retention
    Customer intimacy
    Customer delight
    Superior customer value
    Customer care
  • 115. Action plan implementations
    Action speaks louder than words but our action speaks care and concern
    • Sales calls to Multinational companies
    • 116. Extensive telemarketing
    • 117. Follow ups
  • “It is not enough to stare up the steps – we must step up the stairs."
    Vance Havner
  • 118. Suggestions
    More team work
    Creative approach towards customer service
    More empowerment of employees
  • 119. It's People, Service, Profit,  not Profit, Service, People."
    Fred Smith, Founder, Federal Express

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