Question What was your vision behind this venture? A
*Vision is the art of seeing what is invisible to others*
VISION Definition: Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms
Vision To win in service by proactively offering customers the most valuable assistance, information and support in uniquely warm and caring manner
QUOTATIONS "Problem-solving" is not planning "Planning" is not the same as "problem-solving" Effective planning can not be done without addressing the problems that are critical Not all problems deserve attention. Some just go away.
The service-profit chain is a powerful phenomenon that stresses the importance of people – both employees and customers – and how linking them can leverage corporate performance.
The service-profit chain is an equation that establishes the relationship between corporate policies, employee satisfaction, value creation, customer loyalty, and profitability.
Main Benefits Customers stay with the company longer Customers deepen their relationship with company Customers demonstrate less price sensitivity Customers recommend company's products or services to others
Question What are the best strategies that you have adopted to retain your current customers and attract new customers is the face of stiff competition ?
Answer Unique selling proposition "Be clear – if you cannot identify any competitive advantages offered by your existing products or services, than you need to improve them so that you can." (Phil Stone )
USP Continued… A unique selling proposition (USP) defines your competitive advantage Your must identify what makes you different from your competitors and emphasize these advantages in your marketing
Strategy Positioning Positioning refers to the perception of a property by the guest It is the property's image or uniqueness--which gives you the wherewithal to sell it to your guests Knowing your product and how to position it is a fundamental key to success in the hotel business
Sales Goals & Objective Since marketing goals cannot be met without sales, it is wise to look at each revenue-producing center and set goals for each.
To Increase the Annual Room Revenue 72% Occupancy 7345 ARR
Sales strategy “80% of the results come from 20% of the causes. A few things are important; most are not." (Richard Koch)