Facebook for Business: turning likers into customers

444 views

Published on

Learn from Social Media dynamo Lucy Perry (CEO of Hamlin Fistula Ethiopia (Australia). Learn how to wrangle the Facebook algorithm for the best results on a teeny weeny budget. Learn how to create engaging content (and why engagement is the key), build your likes and convert likers to customers. In this fast-paced session, learn everything businesses need to know about Facebook and how to make it one of your most successful communication tools.

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
444
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • WelcomeCEO HamlinFacebook since 2007
  • Likers to customersGREAT but you need some likers…
  • Likers to customersGREAT but you need some likers…
  • Facebook for Business: turning likers into customers

    1. 1. Facebook for Business Turning likes into customers LUCY PERRY @LucyPerryCEO @HeadOfficeHub | facebook.com/headofficehub
    2. 2. Cracking the Facebook code for maximum likes Understand Edgerank @HeadOfficeHub | facebook.com/headofficehub
    3. 3. whatisedgerank.com @HeadOfficeHub | facebook.com/headofficehub
    4. 4. Cracking the Facebook code for maximum likes Understand Edgerank Understand your market Understand that you will get sucked into the game of Facebook @HeadOfficeHub | facebook.com/headofficehub
    5. 5. @HeadOfficeHub | facebook.com/headofficehub
    6. 6. The rules of engagement Content is King but engagement is Queen and she rules the house @MariSmith @HeadOfficeHub | facebook.com/headofficehub
    7. 7. The rules of engagement Like, comment and share SHARE WINS EVERY TIME! @HeadOfficeHub | facebook.com/headofficehub
    8. 8. The rules of engagement PEOPLE WILL SHARE YOUR CONTENT IF IT MAKES THEM LOOK GOOD TO THEIR NEWS FEED @HeadOfficeHub | facebook.com/headofficehub
    9. 9. Just do it Post daily at least Post at your peak traffic times – 9am Don’t ignore weekends and evenings Vary length Experiment with post types Consider a calendar/schedule @HeadOfficeHub | facebook.com/headofficehub
    10. 10. @HeadOfficeHub | facebook.com/headofficehub
    11. 11. Turning likes into customers ENGAGE BUILD A COMMUNITY PROMOTE WITH CARE SEAL THE DEAL @HeadOfficeHub | facebook.com/headofficehub
    12. 12. ENGAGE Part content, part curation Be consistent Use humour Be brave #toomanyhashtagsareannoying @HeadOfficeHub | facebook.com/headofficehub
    13. 13. BUILD A COMMUNITY Never dump and run Respond within 30 mins Never delegate your voice Give behind the scenes access Do not feed the trolls Topical relevance is gold @HeadOfficeHub | facebook.com/headofficehub
    14. 14. PROMOTE WITH CARE Don’t ask too often When ads are as engaging as social content, you win Boosted posts vs paid ads @HeadOfficeHub | facebook.com/headofficehub
    15. 15. SEAL THE DEAL Use other social media platforms Back up with a great website and customer support Make purchasing dead easy @HeadOfficeHub | facebook.com/headofficehub
    16. 16. MEASURE ROI is your new best friend Most important metrics: Traffic to website SEO – social proof in SERPS Conversion rates Donations @HeadOfficeHub | facebook.com/headofficehub
    17. 17. LET’S STAY CONNECTED! Lucy Perry lucy.perry@hamlin.org.au @LucyPerryCEO Facebook.com/DrCatherineHamlin @HeadOfficeHub | facebook.com/headofficehub

    ×