eZeeLINK – Hotel Website Booking Engine Return on investment Deal Zone POD Version 1.0 Next Review Date: 1 Jan 2012
Deal Zone POD – What is it?An advanced „plug and play‟, sales and marketing widgetfor a Hotel WebsiteFacilitates different options to entice Guests while bookingon Hotel WebsiteNon Technical tool for implementing marketing ideasCaptures your attention on first point of contact
Deal Zone POD – The ConceptHighlight the right contentDynamically design & show case dealsCost effectiveComplete control of the hotel without external interventionEasy to useSave on advertising and publishing dealsImprove loyalty by giving deals on own website
Deal Zone POD – What it does?Show what you got Room rate discounts Additional room nights Room upgrades Compliments Hotel partner compliments
Deal Zone POD – What other websites do?What traditional websites do Static or too heavy Information over load Don‟t guide a customer towards selection Don‟t capture interest
Traditional way of advertising Hotel Best Inn – Avail Great seasonal discountsContact – 001 – 1127689763 & book now! Sorry, I cant hear What deal you.. did you Helloo! Do You say? speak Or the Classic… End of call! English! Number busy! But that was last years offer
Traditional way of advertising Hotel Best Inn – Avail Great seasonal discountswww.hotelbestinn.com & book now! Lets consider online booking Same old deals High costs to publish on website Static site doesn‟t lead to conversion Customer feels “Lack of new offers” Looks for better deals
To see your marketing strategies in actionPlan offers and deals, send to web designer – 1dayDesigners job - 1 dayEducate receptionist about new dealsDeals require modifications when they fail to workRepeat the entire process every timeRoom availability cannot be updated on websiteWebsites and traditional adverts don‟t convert, they onlyhighlight
Deal Zone POD – Return on investmentOne time purchase cost - INR 5,000Annual maintenance cost - INR 1,000 e.g. Consider room prices @ INR 2000/roomConsider a hotel with 100 rooms and 40% occupancyi.e. 40 rooms occupied40 rooms x 30 days = 1200 bookings per month1200 x 12 months = 14,400 bookings per year
Deal Zone POD – Return on investmentOccupancy rate to break even = (3/14,400)x100 =0.02% per yearOr 0.02/12 = 0.001 % per monthIf 1 customer books 1 room for 3 nights you‟re alreadygenerating profit!Configure, experiment, grow
Deal Zone POD – Top 5 Reasons to BuyTop 5 Reasons to BuyConception to action in 60 secondsSell more rooms – Increase OccupancyDeals are placed in the Home page in an attractiveformat.Guests come to know about the deals without going tobooking engineDynamic scrolling of deals on the Hotel home pageHassle free installation
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