Creative Thinking Techniques - Forty Uses For A Brick
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Creative Thinking Techniques - Forty Uses For A Brick

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Creative thinking techniques help us proliferate ideas. This helps us become better at divergent thinking, an essential skill for problem solving and innovation.

Creative thinking techniques help us proliferate ideas. This helps us become better at divergent thinking, an essential skill for problem solving and innovation.

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  • 1. Creative Thinking Techniques - Forty Uses For a Brick Sandy Cormack [email_address]
  • 2. Problem: How many different ways can we use a brick?
  • 3. Step 1 – Empty Your Mind
    • Build a wall
    • Build a mailbox
    • Side a house
    • Use it for a desk paperweight
    • Use it as a melee weapon (whack someone on the head)
    • Use it as a projectile weapon (throw it at someone)
    • Use it to pave a sidewalk or patio
    • Build a deck
    Running total: 8
  • 4. Step 2 – Group Into Common Themes
    • Building Materials:
      • Build a wall
      • Build a mailbox
      • Side a house
      • Use it to pave a sidewalk or patio
      • Build a deck
      • Flowerpots
      • Landscaping
      • Mailboxes
      • Barbecues
      • Smokehouses
      • Outhouses
      • Shelving
      • Outdoor bar
    Running total: 20
    • Small, Hard, Relatively Heavy Objects
      • Use it for a desk paperweight
      • Use it as a melee weapon (whack someone on the head)
      • Use it as a projectile weapon (throw it at someone)
      • Doorstop
      • Bug whacker
      • Ballast
      • Hold down sheets of cloth, plastic etc.
  • 5. Step 3 – Consider Common Attributes
    • Hard
    • Durable
    • Rectangular
    • Smallish
    • Holds heat well/insulates
    • Compact
    • Come in several earth-tone colors
    • Cheap
  • 6. Step 3 – Consider Common Attributes
    • "Holds heat well"
      • Kiln
      • Lining for a metal grill
      • Something to protect a vulnerable surface from a hot pot or pan
      • Mount a metal grill/smoker on a wood deck
      • Mount a hot water heater on a wood/tile/linoleum floor
    • “ Hard"
      • High explosives/hazardous materials storage buildings
      • High explosives/hazardous materials handling facilities
      • Backstop for a shooting range
      • Firing position
      • Vault
    Running total: 30
  • 7. Step 4 – Forced Connections
    • Random words:
    • nut - small, tasty, almond, walnut, squirrel, fiber, pecan, pie, cookie, peanut, sold in bags, baseball games, sold alone or mixed
    • pet - dog, cat, hamster, gerbil, snake, lizard, sold in specialty stores, cute, pet food, fish tank
    • Mass - Catholic, church, service, Eucharist, sanctuary, baptism, wafer, wine, Pope, priest, nun, prayer, forgiveness, collection
    • hospital - emergency, rooms, beds, patients, doctors, nurses, operations, x-ray, MRI, expensive, health care, ambulance, surgery, healing
    • trophy - prize, engraving, given to the winner, valuable, prestige, mantle piece, display case, pride
  • 8. Step 4 – Forced Connections
    • Pet - dog - Build a doghouse
    • Nut - squirrel - Build a squirrel/bird feeder
    • Mass - service - Build a memorial
    • Mass - service - Build an outdoor altar
    • Hospital - x-ray - Line an X-ray or radiology room
    • Mass - baptism - Build a baptismal font
    • Trophy - mantle piece - Build a fireplace
    • Trophy - display case - Build a trophy case
    • Pet - fish tank - Build an aquarium stand or case
    • Trophy - engraving - Create engraved pavers for fund raising
    Running total: 40
  • 9. Summary
    • Empty your mind of the ‘usual’ ideas
    • Group ideas into common themes and focus on them to create more ideas
    • List attributes and focus on those to create even more ideas
    • Force connections with random words to create novel ideas