Creative Style - What Is It
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Creative Style - What Is It



Creative style answers the question: 'How am I creative?' Creative style research dates back to the 60s. Creative style in individuals is measured by the KAI.

Creative style answers the question: 'How am I creative?' Creative style research dates back to the 60s. Creative style in individuals is measured by the KAI.



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Creative Style - What Is It Creative Style - What Is It Presentation Transcript

  • Creative Style – What Is It? Sandy Cormack [email_address]
  • Background
    • Early research in the 60s focused on ‘management initiative’ – how ideas are developed and adopted in organizations
    • Research focused on how eight large British corporations introduced new products, procedures, processes, etc. into their organizations
    • Analyzed what went right, what went wrong, and why
  • Creative Style Defined
    • Creative Style = Thinking Style
      • Theory explores the way people solve problems
      • All people need to manage change successfully
      • All people solve problems and are creative, but not in the same manner
  • Style vs Level
    • Creative style is different from, and unrelated to, creative level
    Level Style Two ‘extremes’ of creative style – ADAPTIVE and INNOVATIVE ADAPTIVE INNOVATIVE High Low LEVEL more associated with intellect, talent, skill
  • Adaptors and Innovators
    • Characteristics of the INNOVATIVE creative style:
      • Need for less structure
      • Solves problems by breaking, modifying, eliminating, replacing the current paradigms
      • Prefer radical, transformational change
      • ‘ Do Things Differently’
    • Characteristics of the ADAPTIVE creative style:
      • Need for more structure
      • Solves problems by refining, extending, improving the current accepted paradigm
      • Prefer incremental, predictable change
      • ‘ Do Things Better’
  • Descriptive Summary
    • Willing to stand alone, forge ahead without consensus
    • Seeking to achieve consensus, maintain continuity and stability
    • Thinking tangentially, approaching tasks from unsuspecting angles, often undisciplined/inefficient
    • Challenging the problem’s basic assumptions, manipulates problems
    • Precise, reliable, master of detail, conforming, methodical, prudent
    • Seeking solutions to problems in tried and understood ways
    • Irrelevant, unsound, undisciplined, abrasive, reckless
    • Stodgy, narrow, pedestrian, conforming, over-cautious
    Common Pejoratives
    • Solves problems despite rule, radical, abrasive, creating dissonance
    • Being a mold-breaker, often challenging rules, customs and consensual views, but taking too many unnecessary risks
    • Solves problems by use of rule, maintaining continuity, stability and group cohesion
    • Being an improver, rarely challenging rules, ‘too wedded’ to the current system
    Management of Structure
    • Producing many ideas that are exciting, “blue-sky,” and of high promise, but also too many seen as impractical, unsound
    • Producing a few, relevant, sound safe ideas for prompt implementation, respectful of precedent
    • Looks for threats from without (competition, new technology, etc)
    • Looking for threats from within (personnel, process, etc)
    Problem Definition High INNOVATOR seen as: High ADAPTOR seen as:
  • The KAI
    • KAI developed in the mid-80s after 20 years of creative style research
    • Inventory of 33 questions
    • Yields a score between 32 and 160 (general population range is 45-145)
    • Places individuals on a continuum from ‘Highly Adaptive’ to ‘Highly Innovative’
  • National KAI Distribution Mean = 95, Standard Deviation ~ 20 Very High ~ 140 or more Very High ~ 49 or less High ~ 124-139 High ~ 64-50 Medium ~ 111-123 Medium ~ 79-65 Mild ~ 96-110 Mild ~ 95-80 Innovators Adaptors
  • Creative Style is NEVER a Pejorative
    • All people problem-solve and are creative
    • Adaptors and innovators can be equally good or bad at problem solving – they just do so differently
    • It takes a wide range of styles to solve all problems
    • Do not tolerate creative style differences – welcome them
    ME YOU