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This business plan was generated for a client in Dubai who wanted to start its real estate brokers firm

This business plan was generated for a client in Dubai who wanted to start its real estate brokers firm

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  • 1. MULTIVISION Real state Brokers Concise Business Plan
  • 2. Vision
    • To grow at a challenging and manageable rate to generate a profit,, and to live up to the ethical codes in Real Estate Market
  • 3. Mission Statement
    • To become the largest Real Estate Company within a time span of two years through:
      • Own Developments
      • Exclusive Sales and Marketing
      • Partnerships with other companies
      • Establishing in house sales network
      • Maintaining a worldwide freelancer sales network.
  • 4. The Management
    • Managing Director Or CEO
    • General Manager
    • Sales & Marketing Manager
  • 5. Business Concept
    • Focused Selling strategy
      • To keep 2-3 project in main focus for selling by owning the projects
      • To keep inventory of all available projects for any inquiry by the customers.
    • Own Project
      • To start own project as soon as the company gets strong sales team.
    • Sales Network
      • In-house sales team
      • Freelancer Network
      • Partners network (Local & International
    • Technology
      • To have fully computerized property management system integrated directly with accounting system.
    • Unique Commission Structure
      • To introduce unique commission structure so that at least three parties involved will be benefited.
  • 6. Primary Objectives
    • The primary objectives of our organization are to:
    • To become a Property Development company
    • To become a profitable organization allowing us the freedom of taking advantage of other real estate investment opportunities as they become available.
    • Develop a solid, corporate identity in our specified targeted market areas.
    • Become one of the top real estate firms in operation in the Victor area by our third year of operation, or even before.
    • Realize a positive return on investment within the first 12 months.
    • To adopt highly automated technology in real estate management.
    • Recruit and hire self-motivated, success-oriented, and hardworking sales staff, agents.
    • Maintain an office of at least 15 sales agents who meet the previous requirements.
    • To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants.
  • 7. One Year Goals
      • To finalize projects with exclusive selling rights by Feb-Apr 2008
      • To computerize the property management system by Mid Mar
      • To build strong sales team – 12 persons – Feb-Mar 08.
      • To brand the company in media – Feb-Mar 2008
      • To build Local Partner Network – 150 companies by Feb-May 08
      • To build international partner network – 300 companies by Mar - Jun 2008
      • To attend local and international exhibitions.
      • To achieve net profit of 10.0 million
  • 8. Services
    • Selling of own projects
    • Development of projects
    • Marketing & Sales of
      • Freehold Properties
      • Leasehold Properties
      • Completed Developments
      • Land
      • Buildings
      • Office and retail outlets.
    • Long-Term & Short-Term Leasing of:
      • Villas, Apartments, Offices & Shops
    • Property Consultancy services & Advise
    • Land Lord Property Listings & Advertising
    • International Client Services
    • Property Management
  • 9. Customer Requirements for Selection of Projects Customer Satisfaction Service Location Quality Price Value Brand
  • 10. Key Issues
    • Near term
      • Find out new space for big office
      • Office furnishing & IT infrastructure
      • To establish sales network
      • Decide about admin and sales staff.
      • Decide about projects to be sold/marketed.
      • Staff uniforms for better appearance
      • To make agreements with all developers to sell their projects.
    • Long term
      • Find out investors for project investments
      • Find out joint venture options.
      • To start own project.
      • To enter into partnerships with international real estate companies.
  • 11. Sales & Marketing Channels
    • Direct sales
    • Distributors & Partners (local & international)
    • Telemarketing
    • Websites
    • Email/ e-marketing
    • Direct mail shots
    • SMS
  • 12. Advertisements
    • Gulf News twice a week
    • Russian news paper twice a week
    • Iranian Media twice a week
    • TV - Radio ads to start after 3 months with own project.
  • 13. Exhibitions & Foreign visits
    • To brand the company, we have to participate in exhibitions:
    • Dubai
      • Citiscape Dubai
      • International Property Show
    • Iran
      • Visit to Iran
    • Moscow
      • Moscow International Property show –
    • Damam - Saudi Arabia
      • Real Estate Housing Exb –
    • Abu Dhabi
      • Abu Dhabi Real Estate show
    • Pakistan property shows
    • UK property shows
  • 14. Sales Revenue – In house 11,388,000   379,600,000   28,700,000 Total 2,250,000 3.0% 75,000,000 15 5,000,000 Jan 2,025,000 3.0% 67,500,000 15 4,500,000 Dec 1,575,000 3.0% 52,500,000 15 3,500,000 Nov 1,350,000 3.0% 45,000,000 15 3,000,000 Oct 1,350,000 3.0% 45,000,000 15 3,000,000 Sep 900,000 3.0% 30,000,000 12 2,500,000 Aug 825,000 3.0% 27,500,000 11 2,500,000 Jul 600,000 3.0% 20,000,000 10 2,000,000 Jun 300,000 3.0% 10,000,000 10 1,000,000 May 150,000 3.0% 5,000,000 5 1,000,000 Apr 63,000 3.0% 2,100,000 3 700,000 Mar           Feb Revenue Comm. Total Persons Sales Month
  • 15. Sales Revenue - Freelancers 3,936,000       28,800,000 Total 1,000,000 2.0% 50,000,000 10 5,000,000 Jan 1,000,000 2.0% 50,000,000 10 5,000,000 Dec 640,000 2.0% 32,000,000 8 4,000,000 Nov 420,000 2.0% 21,000,000 6 3,500,000 Oct 300,000 2.0% 15,000,000 5 3,000,000 Sep 200,000 2.0% 10,000,000 4 2,500,000 Aug 160,000 2.0% 8,000,000 4 2,000,000 Jul 120,000 2.0% 6,000,000 3 2,000,000 Jun 90,000 2.0% 4,500,000 3 1,500,000 May 6,000 2.0% 300,000 1 300,000 Apr           Mar           Feb Revenue Comm Total Sales Freelancers Month
  • 16. Sales Revnue - Partners 2,925,000       9,500,000 Total 450,000 1.5% 30,000,000 30 1,000,000 Jan 450,000 1.5% 30,000,000 30 1,000,000 Dec 450,000 1.5% 30,000,000 30 1,000,000 Nov 375,000 1.5% 25,000,000 25 1,000,000 Oct 300,000 1.5% 20,000,000 20 1,000,000 Sep 300,000 1.5% 20,000,000 20 1,000,000 Aug 270,000 1.5% 18,000,000 18 1,000,000 Jul 180,000 1.5% 12,000,000 12 1,000,000 Jun 120,000 1.5% 8,000,000 8 1,000,000 May 30,000 1.0% 3,000,000 6 500,000 Apr           Mar           Feb Revenue Comm Total Sales Freelancers Month
  • 17. Total Revenue
    • In house Sales: 11,380,000
    • Freelancers 3,936,000
    • Partners 2,925,000
    • TOTAL Rev 18,249,000
      • Less Exp: 8,000 ,000
    • Net Revenue 10,000,000
  • 18. Resources Requirements
    • Office - 2500 Sq.ft. 500,000/year
    • Interior decoration 150,000/3 yrs
    • Staff (min 15 staff) 100,000/month
    • IT Infrastructure 150,000/3 yrs
    • Software 150,000 once
  • 19. Profit & Loss – First Year 10,377,700 Net Profit Profit 12,774,300 Net Revenue   (5,474,700) Less Commission   18,249,000 Sales Revenue Revenue 2,396,600 Total Expenses   210,000 Misc expenses   150,000 Furniture & Fixtures   100,000 Office Equipment   45,000 Trade License/Sponsorship   400,000 Advertisement   75,000 Software   25,500 Stationery   35,300 Entertainment   500,000 Office Rent   1,315,800 PAYROLL Expenses TOTAL Description