MULTIVISION  Real state Brokers Concise Business Plan
Vision <ul><li>To grow at a challenging and manageable rate to generate a profit,, and to live up to the ethical codes in ...
Mission Statement <ul><li>To become the largest Real Estate Company within a time span of two years through: </li></ul><ul...
The Management  <ul><li>Managing Director Or CEO </li></ul><ul><li>General Manager </li></ul><ul><li>Sales & Marketing Man...
Business Concept <ul><li>Focused Selling strategy </li></ul><ul><ul><li>To keep 2-3 project in main focus for selling by o...
Primary Objectives <ul><li>The primary objectives of our organization are to: </li></ul><ul><li>To become a Property Devel...
One Year Goals <ul><ul><li>To finalize projects with exclusive selling rights by Feb-Apr 2008 </li></ul></ul><ul><ul><li>T...
Services <ul><li>Selling of own projects </li></ul><ul><li>Development of projects  </li></ul><ul><li>Marketing & Sales of...
Customer Requirements for Selection of Projects Customer  Satisfaction Service Location Quality Price Value Brand
Key Issues <ul><li>Near term </li></ul><ul><ul><li>Find out new space for big office </li></ul></ul><ul><ul><li>Office fur...
Sales & Marketing Channels <ul><li>Direct sales </li></ul><ul><li>Distributors & Partners (local & international) </li></u...
Advertisements <ul><li>Gulf News twice a week </li></ul><ul><li>Russian news paper twice a week  </li></ul><ul><li>Iranian...
Exhibitions & Foreign visits <ul><li>To brand the company, we have to participate in exhibitions: </li></ul><ul><li>Dubai ...
Sales Revenue – In house 11,388,000    379,600,000    28,700,000  Total  2,250,000  3.0% 75,000,000  15  5,000,000  Jan  2...
Sales Revenue - Freelancers 3,936,000        28,800,000  Total  1,000,000  2.0% 50,000,000  10  5,000,000  Jan  1,000,000 ...
Sales Revnue - Partners 2,925,000        9,500,000  Total  450,000  1.5% 30,000,000  30  1,000,000  Jan  450,000  1.5% 30,...
Total Revenue <ul><li>In house Sales: 11,380,000 </li></ul><ul><li>Freelancers   3,936,000 </li></ul><ul><li>Partners   2,...
Resources Requirements <ul><li>Office - 2500 Sq.ft. 500,000/year </li></ul><ul><li>Interior decoration 150,000/3 yrs </li>...
Profit & Loss – First Year 10,377,700  Net Profit Profit 12,774,300  Net Revenue    (5,474,700) Less Commission   18,249,0...
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Business plan

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This business plan was generated for a client in Dubai who wanted to start its real estate brokers firm

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Business plan

  1. 1. MULTIVISION Real state Brokers Concise Business Plan
  2. 2. Vision <ul><li>To grow at a challenging and manageable rate to generate a profit,, and to live up to the ethical codes in Real Estate Market </li></ul>
  3. 3. Mission Statement <ul><li>To become the largest Real Estate Company within a time span of two years through: </li></ul><ul><ul><li>Own Developments </li></ul></ul><ul><ul><li>Exclusive Sales and Marketing </li></ul></ul><ul><ul><li>Partnerships with other companies </li></ul></ul><ul><ul><li>Establishing in house sales network </li></ul></ul><ul><ul><li>Maintaining a worldwide freelancer sales network. </li></ul></ul>
  4. 4. The Management <ul><li>Managing Director Or CEO </li></ul><ul><li>General Manager </li></ul><ul><li>Sales & Marketing Manager </li></ul>
  5. 5. Business Concept <ul><li>Focused Selling strategy </li></ul><ul><ul><li>To keep 2-3 project in main focus for selling by owning the projects </li></ul></ul><ul><ul><li>To keep inventory of all available projects for any inquiry by the customers. </li></ul></ul><ul><li>Own Project </li></ul><ul><ul><li>To start own project as soon as the company gets strong sales team. </li></ul></ul><ul><li>Sales Network </li></ul><ul><ul><li>In-house sales team </li></ul></ul><ul><ul><li>Freelancer Network </li></ul></ul><ul><ul><li>Partners network (Local & International </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>To have fully computerized property management system integrated directly with accounting system. </li></ul></ul><ul><li>Unique Commission Structure </li></ul><ul><ul><li>To introduce unique commission structure so that at least three parties involved will be benefited. </li></ul></ul>
  6. 6. Primary Objectives <ul><li>The primary objectives of our organization are to: </li></ul><ul><li>To become a Property Development company </li></ul><ul><li>To become a profitable organization allowing us the freedom of taking advantage of other real estate investment opportunities as they become available. </li></ul><ul><li>Develop a solid, corporate identity in our specified targeted market areas. </li></ul><ul><li>Become one of the top real estate firms in operation in the Victor area by our third year of operation, or even before. </li></ul><ul><li>Realize a positive return on investment within the first 12 months. </li></ul><ul><li>To adopt highly automated technology in real estate management. </li></ul><ul><li>Recruit and hire self-motivated, success-oriented, and hardworking sales staff, agents. </li></ul><ul><li>Maintain an office of at least 15 sales agents who meet the previous requirements. </li></ul><ul><li>To establish good working relationships and begin working as a team, promoting communication and suggestions from all participants. </li></ul>
  7. 7. One Year Goals <ul><ul><li>To finalize projects with exclusive selling rights by Feb-Apr 2008 </li></ul></ul><ul><ul><li>To computerize the property management system by Mid Mar </li></ul></ul><ul><ul><li>To build strong sales team – 12 persons – Feb-Mar 08. </li></ul></ul><ul><ul><li>To brand the company in media – Feb-Mar 2008 </li></ul></ul><ul><ul><li>To build Local Partner Network – 150 companies by Feb-May 08 </li></ul></ul><ul><ul><li>To build international partner network – 300 companies by Mar - Jun 2008 </li></ul></ul><ul><ul><li>To attend local and international exhibitions. </li></ul></ul><ul><ul><li>To achieve net profit of 10.0 million </li></ul></ul>
  8. 8. Services <ul><li>Selling of own projects </li></ul><ul><li>Development of projects </li></ul><ul><li>Marketing & Sales of </li></ul><ul><ul><li>Freehold Properties </li></ul></ul><ul><ul><li>Leasehold Properties </li></ul></ul><ul><ul><li>Completed Developments </li></ul></ul><ul><ul><li>Land </li></ul></ul><ul><ul><li>Buildings </li></ul></ul><ul><ul><li>Office and retail outlets. </li></ul></ul><ul><li>Long-Term & Short-Term Leasing of: </li></ul><ul><ul><li>Villas, Apartments, Offices & Shops </li></ul></ul><ul><li>Property Consultancy services & Advise </li></ul><ul><li>Land Lord Property Listings & Advertising </li></ul><ul><li>International Client Services </li></ul><ul><li>Property Management </li></ul>
  9. 9. Customer Requirements for Selection of Projects Customer Satisfaction Service Location Quality Price Value Brand
  10. 10. Key Issues <ul><li>Near term </li></ul><ul><ul><li>Find out new space for big office </li></ul></ul><ul><ul><li>Office furnishing & IT infrastructure </li></ul></ul><ul><ul><li>To establish sales network </li></ul></ul><ul><ul><li>Decide about admin and sales staff. </li></ul></ul><ul><ul><li>Decide about projects to be sold/marketed. </li></ul></ul><ul><ul><li>Staff uniforms for better appearance </li></ul></ul><ul><ul><li>To make agreements with all developers to sell their projects. </li></ul></ul><ul><li>Long term </li></ul><ul><ul><li>Find out investors for project investments </li></ul></ul><ul><ul><li>Find out joint venture options. </li></ul></ul><ul><ul><li>To start own project. </li></ul></ul><ul><ul><li>To enter into partnerships with international real estate companies. </li></ul></ul>
  11. 11. Sales & Marketing Channels <ul><li>Direct sales </li></ul><ul><li>Distributors & Partners (local & international) </li></ul><ul><li>Telemarketing </li></ul><ul><li>Websites </li></ul><ul><li>Email/ e-marketing </li></ul><ul><li>Direct mail shots </li></ul><ul><li>SMS </li></ul>
  12. 12. Advertisements <ul><li>Gulf News twice a week </li></ul><ul><li>Russian news paper twice a week </li></ul><ul><li>Iranian Media twice a week </li></ul><ul><li>TV - Radio ads to start after 3 months with own project. </li></ul>
  13. 13. Exhibitions & Foreign visits <ul><li>To brand the company, we have to participate in exhibitions: </li></ul><ul><li>Dubai </li></ul><ul><ul><li>Citiscape Dubai </li></ul></ul><ul><ul><li>International Property Show </li></ul></ul><ul><li>Iran </li></ul><ul><ul><li>Visit to Iran </li></ul></ul><ul><li>Moscow </li></ul><ul><ul><li>Moscow International Property show – </li></ul></ul><ul><li>Damam - Saudi Arabia </li></ul><ul><ul><li>Real Estate Housing Exb – </li></ul></ul><ul><li>Abu Dhabi </li></ul><ul><ul><li>Abu Dhabi Real Estate show </li></ul></ul><ul><li>Pakistan property shows </li></ul><ul><li>UK property shows </li></ul>
  14. 14. Sales Revenue – In house 11,388,000   379,600,000   28,700,000 Total 2,250,000 3.0% 75,000,000 15 5,000,000 Jan 2,025,000 3.0% 67,500,000 15 4,500,000 Dec 1,575,000 3.0% 52,500,000 15 3,500,000 Nov 1,350,000 3.0% 45,000,000 15 3,000,000 Oct 1,350,000 3.0% 45,000,000 15 3,000,000 Sep 900,000 3.0% 30,000,000 12 2,500,000 Aug 825,000 3.0% 27,500,000 11 2,500,000 Jul 600,000 3.0% 20,000,000 10 2,000,000 Jun 300,000 3.0% 10,000,000 10 1,000,000 May 150,000 3.0% 5,000,000 5 1,000,000 Apr 63,000 3.0% 2,100,000 3 700,000 Mar           Feb Revenue Comm. Total Persons Sales Month
  15. 15. Sales Revenue - Freelancers 3,936,000       28,800,000 Total 1,000,000 2.0% 50,000,000 10 5,000,000 Jan 1,000,000 2.0% 50,000,000 10 5,000,000 Dec 640,000 2.0% 32,000,000 8 4,000,000 Nov 420,000 2.0% 21,000,000 6 3,500,000 Oct 300,000 2.0% 15,000,000 5 3,000,000 Sep 200,000 2.0% 10,000,000 4 2,500,000 Aug 160,000 2.0% 8,000,000 4 2,000,000 Jul 120,000 2.0% 6,000,000 3 2,000,000 Jun 90,000 2.0% 4,500,000 3 1,500,000 May 6,000 2.0% 300,000 1 300,000 Apr           Mar           Feb Revenue Comm Total Sales Freelancers Month
  16. 16. Sales Revnue - Partners 2,925,000       9,500,000 Total 450,000 1.5% 30,000,000 30 1,000,000 Jan 450,000 1.5% 30,000,000 30 1,000,000 Dec 450,000 1.5% 30,000,000 30 1,000,000 Nov 375,000 1.5% 25,000,000 25 1,000,000 Oct 300,000 1.5% 20,000,000 20 1,000,000 Sep 300,000 1.5% 20,000,000 20 1,000,000 Aug 270,000 1.5% 18,000,000 18 1,000,000 Jul 180,000 1.5% 12,000,000 12 1,000,000 Jun 120,000 1.5% 8,000,000 8 1,000,000 May 30,000 1.0% 3,000,000 6 500,000 Apr           Mar           Feb Revenue Comm Total Sales Freelancers Month
  17. 17. Total Revenue <ul><li>In house Sales: 11,380,000 </li></ul><ul><li>Freelancers 3,936,000 </li></ul><ul><li>Partners 2,925,000 </li></ul><ul><li>TOTAL Rev 18,249,000 </li></ul><ul><ul><li>Less Exp: 8,000 ,000 </li></ul></ul><ul><li>Net Revenue 10,000,000 </li></ul>
  18. 18. Resources Requirements <ul><li>Office - 2500 Sq.ft. 500,000/year </li></ul><ul><li>Interior decoration 150,000/3 yrs </li></ul><ul><li>Staff (min 15 staff) 100,000/month </li></ul><ul><li>IT Infrastructure 150,000/3 yrs </li></ul><ul><li>Software 150,000 once </li></ul>
  19. 19. Profit & Loss – First Year 10,377,700 Net Profit Profit 12,774,300 Net Revenue   (5,474,700) Less Commission   18,249,000 Sales Revenue Revenue 2,396,600 Total Expenses   210,000 Misc expenses   150,000 Furniture & Fixtures   100,000 Office Equipment   45,000 Trade License/Sponsorship   400,000 Advertisement   75,000 Software   25,500 Stationery   35,300 Entertainment   500,000 Office Rent   1,315,800 PAYROLL Expenses TOTAL Description
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