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Understanding Opportunities in Pay Buy Mobile Model

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Arief Gunawan
Arief Gunawan

Mobile Commerce Summit Asia 2010

Technology
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Understanding and Assessing Opportunities in Pay Buy Mobile Model Arief Hamdani Gunawan Innovations in Mobile NFC and the Roadmap that Will Lead Forward
The Core Business As of June 30, 2009 :
Penetration in Telco Industry As of June 30, 2009 :
Pay-Buy-Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Buy-Mobile initiative ,[object Object],[object Object]
(Business) Ecosystem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Existing credit card ecosystem
Pay-Buy-Mobile ecosystem
Mobile Experience ,[object Object],[object Object],[object Object]
Business Models
Case Study : Telekomunikasi Seluler Indonesia Number of User per e-Money Player : total 3,2 Mio
Case Study : Telekomunikasi Seluler Indonesia
Case Study : Telekomunikasi Seluler Indonesia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Number of partners : over 150 companies Merchant Category % Retail 94.0% Fashion/ Life style 1.2% Bill Payment 0.1% Education & University 0.4% Food and beverage 0.8% Insurance 0.0% Portal 0.1% Cellular Shop 0.5% Telkomsel Channel 1.1% Others 1.6%
Thank You [email_address] Innovations in Mobile NFC and the Roadmap that Will Lead Forward

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