Marcel Baron New New Media Barcelona 27 Nov 2008

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Presentation 27 Nov Barcelona 2008

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Marcel Baron New New Media Barcelona 27 Nov 2008

  1. 1. BUILDING A SMARTER PLANET 1
  2. 2. Something meaningful is happening. The way the world works is changing. 2
  3. 3. The world is smaller. The world is flatter. The world is about to get a whole lot smarter. 3
  4. 4. BECAUSE BECAUSE BECAUSE IT CAN. IT MUST. WE WANT IT TO. 4
  5. 5. 1 billion transistors for each person on earth. BECAUSE 1 trillion things connected to the net. IT CAN. By 2010, Cloud computing as 30 billion RFID tags, a means of provisioning embedded into computing our world. resources. 5
  6. 6. 40-70% = In one small business Estimated losses district in Los Angeles of electrical energy alone, cars burned 47,000 because grid systems gallons of gasoline just are not smart looking for parking. BECAUSE Only 20–30 percent of reserves IT MUST. are extracted from the world’s existing oil wells. Weather-related In our healthcare events inflicted systems, electronic health $1 trillion in damage from records could save 1980 to 2003. 100,000 lives a year. 6
  7. 7. Smart energy Smart traffic Smart oil fields Smarter water Smart food supply management BECAUSE WE WANT IT TO. Smart disease Smart architecture Smart healthcare prevention 7
  8. 8. WHAT’S NEXT? What does a smarter planet mean to you? 8
  9. 9. Marcel Baron Sr Marketing Manager, Innovative Marketing Barcelona 27 September 2008
  10. 10. 10
  11. 11. TV Radio Print E mail Blogs Social networks Virtual Worlds Search Engine Podcasts Wiki RSS SMS
  12. 12. IBM Marketing & Communication 2.0 Profiles Communities Dogear Blogs Activities
  13. 13. Cobra4b.exe
  14. 14. Contact Details BUILDING SMARTER MARKETING  Marcel Baron  Marcel.baron@nl.ibm.com .  TEL: + 31 653 978643
  15. 15. Copyright information © Copyright IBM Corporation 2008 IBM Corporation New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States of America 06-08 All Rights Reserved IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/ copytrade.shtml Other company, product and service names may be trademarks or service marks of others. Use of the information herein is at the recipient's own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. CIP03017-USEN-00

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