BUILDING A
SMARTER
PLANET
1

Something meaningful
is happening.
The way the world works
is changing.
2

The world is smaller.
The world is flatter.
The world is about to
get a whole lot smarter.
3

BECAUSE BECAUSE BECAUSE
IT CAN. IT MUST. WE WANT
IT TO.
4

1 billion transistors
for each person
on earth.
BECAUSE 1 trillion things
connected to the
net.
IT CAN.
By 2010, Cloud computing as
30 billion RFID tags, a means
of provisioning
embedded into computing
our world. resources.
5

40-70% = In one small business
Estimated losses district in Los Angeles
of electrical energy alone, cars burned 47,000
because grid systems gallons of gasoline just
are not smart looking
for parking.
BECAUSE Only 20–30
percent of reserves
IT MUST. are extracted from
the world’s existing
oil wells.
Weather-related In our healthcare
events inflicted systems, electronic health
$1 trillion in damage from records could save
1980 to 2003. 100,000 lives
a year.
6

Smart energy Smart traffic Smart oil fields
Smarter water Smart food supply
management BECAUSE
WE WANT
IT TO.
Smart disease Smart architecture Smart healthcare
prevention
7

WHAT’S
NEXT?
What does a smarter planet
mean to you?
8

Marcel Baron
Sr Marketing Manager, Innovative Marketing
Barcelona 27 September 2008

10

TV
Radio
Print
E mail
Blogs
Social networks
Virtual Worlds
Search Engine
Podcasts
Wiki
RSS
SMS

IBM Marketing & Communication
2.0
Profiles
Communities
Dogear
Blogs
Activities

Cobra4b.exe

Contact Details
BUILDING
SMARTER
MARKETING
 Marcel Baron
 Marcel.baron@nl.ibm.com .
 TEL: + 31 653 978643

Copyright information
© Copyright IBM Corporation 2008
IBM Corporation
New Orchard Road
Armonk, NY 10504
U.S.A.
Produced in the United States of America
06-08
All Rights Reserved
IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines
Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on
their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or
common law trademarks owned by IBM at the time this information was published. Such trademarks may also be
registered or common law trademarks in other countries.
A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/
copytrade.shtml
Other company, product and service names may be trademarks or service marks of others.
Use of the information herein is at the recipient's own risk. Information herein may be changed or updated without
notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at
any time without notice.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all
countries in which IBM operates.
CIP03017-USEN-00