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Marcel Baron New New Media Barcelona 27 Nov 2008Presentation Transcript
The way the world works
The world is smaller.
The world is flatter.
The world is about to
get a whole lot smarter.
BECAUSE BECAUSE BECAUSE
IT CAN. IT MUST. WE WANT
1 billion transistors
for each person
BECAUSE 1 trillion things
connected to the
By 2010, Cloud computing as
30 billion RFID tags, a means
embedded into computing
our world. resources.
40-70% = In one small business
Estimated losses district in Los Angeles
of electrical energy alone, cars burned 47,000
because grid systems gallons of gasoline just
are not smart looking
BECAUSE Only 20–30
percent of reserves
IT MUST. are extracted from
the world’s existing
Weather-related In our healthcare
events inflicted systems, electronic health
$1 trillion in damage from records could save
1980 to 2003. 100,000 lives
Smart energy Smart traffic Smart oil fields
Smarter water Smart food supply
Smart disease Smart architecture Smart healthcare
What does a smarter planet
mean to you?
Sr Marketing Manager, Innovative Marketing
Barcelona 27 September 2008
IBM Marketing & Communication