FACE to FACEEYE to EYEHigh-Performance Sales and Marketing ChampionsConsumer Electronics Industry
We Have the DeepExperience to Reachand Influence the CECustomer Across theEntire Sales Channel
Meet MarketSourceMarketSource is the nation’s premier integrated sales and marketing services organization. Ourhigh-performance, relationship-based approach is powerful and entirely focused on deliveringthe world-class results our customers demand.Our services augment your current capabilities and are tailored to meet your specific needs. Byproviding greater experience and flexibility as well as some of the cost benefits often associatedwith outsourcing, this unique hybrid approach allows you to focus on your core competencies,creating the highest value in return.We have an unusually high level of customer retention, which speaks volumes about ourapproach and processes, not to mention the fact that our business model and culture areinherently focused on motivating and rewarding people as well as meeting our clients’ ROIgoals.As part of the Allegis Group, a $5 billion human capital services and solutions organization,MarketSource is built on the peerless ability to identify, deploy and manage the very best salesand marketing talent.
High-Performance CultureWITH EVERY SALE, MORE THAN MONEY WORKING WITH MARKETSOURCE Trainers and educators to help your sales staffCHANGES HANDS and/or channel partners better understand When MarketSource is part of your Sales your customers and sell more effectively.MarketSource understands the importance and Marketing team, you gain access to theof maintaining a brand’s presence throughout expertise to design customized strategies Channel-oriented sales teams who generatethe entire purchase cycle, especially during and programs. Our capabilities and services more qualified leads and partner morethe sales experience. With the marketplace span the complete range within the Sales & effectively to improve everyone’s bottom line.more crowded than ever, a brand’s impression Marketing spectrum. Our highly experiencedhas never been more critical. That’s why we team of talent consists of: Inside sales experts who allow you to rampview our job as two-pronged: increasing sales up quickly and scale your market coverageand advancing what your brand represents. Strategists and consultants with the ability to to proactively touch more customers than identify and understand your marketplace outside sales reps.When it comes to large-scale sales and dynamics in order to design highly effectivemarketing needs, we’re the clear-cut leader programs. Field sales experts who aggressively connectin North America. We design and deploy with customers, resellers and partners to buildfully integrated sales and marketing programs Sales managers and leaders who possess the strong business relationships on your behalfthat include sophisticated analytics and ROI adept skills to motivate sales organizations and as part of your team.metrics. and deliver the results you demand.Even though our driving passion is delivering Brand advocates visiting more than 20,000measurable success for our clients, what retail locations around the world.makes MarketSource truly different is ourresults-oriented culture.RELATIONSHIPS AND RESULTS: THEMARKETSOURCE CULTUREOur deep commitment to delivering resultsestablishes a foundation for satisfaction.Our track record of success is proof of ourhigh-performance standards. We developand nurture our high performance culture byembracing trust, integrity, honesty, respect,and personal responsibility.When we promise to immerse ourselves inyour business in order to tailor our programsto your specific needs, you know we mean it.Face to Face. Eye to Eye. Only in this waycan a branded sales interaction deliver a trueand lasting promise.
Why We’re DifferentWE HAVE THE ABILITY TO PERFORM ANDDELIVER MEASURABLE RESULTSAt the core, our integrated sales and Market Analyticsmarketing offering is unlike any other. Built & Field Researchas a dynamic model that connects sales,marketing and marketplace analytics, ourintegrated approach is designed to delivermeaningful results.As indicated in Figure 1, this offering isconsultative in nature and has been designedas a real-time responsive system. It is flexible Client Needsand continuously adjusts the elements of (ROI Metrics)the program toward the goal of greatercost effectiveness and specific ROI metrics,including sales improvement. Marketing SalesWE UNDERSTAND BRAND Services ServicesUnlike other providers, we know that to Figure 1properly represent your brand we needto embody everything it stands for, from talent and a full range of services to deliver WE INVEST IN POWERFUL PROPRIETARYits functional and emotional benefits to results and set brands apart from competitors. TOOLS AND PROCESSES TO SUPPORT OURits personality and positioning in the EXPERTSmarketplace. It is no surprise that the WE ARE MULTI-CHANNEL EXPERTS ANDtraditional toolbox for building brands has SPECIALIZE WHERE YOU NEED IT MOST Our Successful Placement Process™ (achanged significantly over the past decade. recruitment methodology), MarketPro™ (a Our approach harnesses extensive experience sales-training program) and PartnerLogix™Big brands no longer can rely on multi- across specific vertical markets as well as (our performance and market analyticsmillion dollar advertising campaigns. Instead, distinct routes-to-market. technology platform), a proprietary launchwe are living in an environment where theconsumer is actively participating in the process that provides best practices andpromotion of your brand. The internet has unparalleled speed-to-market are all put tochanged the marketing world forever and work on your behalf.those brands that understand how to developintegrated sales and marketing programs willprevail. We know that to properlyWE’RE COMMITTED represent your brand we need toOur approach cultivates experts who arepassionate about employing the very best embody everything it represents.
Consumer ElectronicsWINNING IN THE CONSUMER ELECTRONICS • Reduction in consumer product lifecycle requirements. Sample engagements include:MARKETPLACE • Increased distribution complexity • Sales optimization program design and implementationThe nature of the consumer electronics As a leading provider of branded integrated • Conducting product demonstrations atindustry requires a specific approach that uses sales and marketing, we can help you adapt special eventsCE-experienced personnel to deploy effective to the challenges facing your industry. And • Conducting sales and advocacy trainingmarketing and sales programs. MarketSource as high-performance sales champions, we • Maintaining displays/merchandisinghas deep experience in reaching and are not only driven by your success – we are • Staffing and re-training personnelinfluencing the CE customer across the passionate about it.entire sales channel. In addition, our Face to Face, Eye to EyeOur expertise keeps pace with the ever- orientation allows us to play a critical rolechanging CE marketplace, putting us in a during a key moment of truth for CEposition to aggressively adapt to new trends consumers: the last three feet of sales.and shifting dynamics. We are continuallyhoning effective ways to stay ahead of specific CE EXPERIENCE OVERVIEWCE challenges such as: MarketSource has a proprietary approach • Digital convergence that we tailor to each client’s specific • The proliferation of software
Our ServicesSELECTED CLIENTS SERVICES SALES SERVICES MARKET ANALYTICS, RESEARCH & INSIGHT • Sales Channel Development • Sales Coverage Modeling • Brand Health Measures • Field Sales Teams • Consumer Field Research • Inside Sales • Sales Channel Research • Customer Sales Centers • Mystery Shopping • Channel Management & Partner • Real-Time Sales Analysis Acquisition • Integrated Programs Analysis • Sales Process Support • Instant New Product Launch Metrics MARKETING SERVICES • Retail Operations Audits • Brand Strategy • Return Analysis and Reduction • Integrated Marketing Communications Programs Program Development & Delivery • Product Launches A Best Buy Preferred Provider • Channel Marketing Planning & Delivery • Field Marketing • Experiential Program Design and Implementation • Events and Promotion Services • Demo Day Services • Relationship Development and Brand Advocacy Services • Training • Merchandising • POP/POS Program Development & Fulfillment
Consumer Electronics IndustryUNITED STATES CANADA11700 Great Oaks Way, Suite 500 350 Burnhamthorpe Rd. West, Suite 800Alpharetta, Georgia 30022 Mississauga, Ontario L5B 3J1P 800.675.6685 P 866.280.0425P 770.674.5000 P 905.283.1360 Printed on recycled paperF email@example.com Summer 2008, Version 1