• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Virgin atlantic airways
 

Virgin atlantic airways

on

  • 6,699 views

 

Statistics

Views

Total Views
6,699
Views on SlideShare
6,694
Embed Views
5

Actions

Likes
1
Downloads
165
Comments
0

1 Embed 5

http://www.pearltrees.com 5

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Virgin atlantic airways Virgin atlantic airways Presentation Transcript

    • Virgin Group One of the UK`s Largest Private Company Virgin Atlantic Airways
    • Virgin’s Highest Profile Business
      • “ Virgin Atlantics”
      • (founded in 1984)
      • by
      • Richard Branson
      • Chairman and Founder
      • High profile person
      • Famous for “Think Different” advertisements
      • In 1997 featured as “Shaper of the 20 th Century”
      • “ No.1 Role Model”- student survey
      • Unusual stunts- Non stop flight around the world in Balloon.
    • Branson’s Goal
      • “ To provide all classes of travellers with the highest quality travel at the lowest cost”
    • Missions
      • To grow a profitable airlines
      • Where people love to fly
      • People love to work with
      • Safety and security
      • Customer Advocacy (Number of people who recommend)
    • Virgin Atlantic Strategy …..
      • “ Our strategy is to ensure we offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline.”
      • British Airways…………..Strong Competitor in 1984
      • Because……….
    • British Airways Operations in 1984
      • 3 March: Concorde services to Washington were extended to Miami, three days a week.
      • 1 April: The airline became British Airways plc.
      • 4 December: British Airways unveiled a new Design. The design was to portray a different image while retaining some elements of the previous style.
    • Virgin Atlantic & British Airways
      • Virgin Atlantic Image (New in Market)
      • Route Access (Only One to USA)
      • Gatwick Airport ( Smaller Than Heathrow)
      • Fleet (One Leased Boeing)
      • British Airways image ( Already Developed)
      • Access to major Routes ( USA, Asia, Middle East, Caribbean Countries)
      • Heathrow Airport ( Competitive Advantage)
      • large Fleet (Boeing, Concorde)
      Virgin Atlantic.......1984 British Airways.......1984
    • Virgin Atlantic Strategy
      • keeping in view British Airways, the Virgin Atlantic adopted the strategy of
      • “ Market Penetration”
      • Increase market share of an existing product or promoting a new product by using strategies like
      • lower prices or by doing extensive advertisement.
    • Virgin Atlantic….. No Ordinary Airline
      • Started 22 nd June 1984
      • “ Good Quality at Lower cost”
      • Good Quality of travelling and Customer Services
      • At very cheaper prices
      • Virgin Atlantic in its first year of operations became a profitable airline. As they said……
      • “ Our objective is to fly a profitable airline that people love to fly and where people love to work.”
    • VIRGIN ATLANTIC BUSINESS STRATEGY FOR FUTURE
      • Virgin Atlantic will continue to lead the industry on issues such as customer innovation in the air and on the ground, and environmental responsibility.
      • The year ahead will continue to be dominated by high fuel prices, airline consolidation, and an on-going focus into better customer service via our new terminal at Heathrow's Terminal.
    • Competitive strengths
      • Understanding customers needs and go beyond their expectations it managed to serve both sophisticated, demanding executives and price sensitive leisure travellers in the same craft.
      • High profile personality of Richard Branson.
      • “ I knew that the only of competing with BA and others was to get out there and use myself to promote it”(Branson)
      • A full service airline with a strong brand identity associated with higher standards of services, safety and comfort.
      • “ Until 1991 Virgin flights are confined to Gatwick only much smaller than Heathrow , virgin encountered this commercial disadvantage with free limousine service for upper class”
      • Innovation in entertaining customers:-
      • Good customer service
      • Cost conscious
    • EXTERNAL ANALSYSIS (porter 5 forces)
    • EXTERNAL ANALYSIS
      • Political Aspects
      • Deregulation in 1978 Privatization
      • Privatization Price wars
      • 40000 donation scrapped by Lods Kings chairman
      • Legal Issues: Advertising Codes, was in jail Codes of advertising …
      • Technology: Innovative industry, Aircrafts design, looks and other facilities facilities
      • Economical Aspects: Recession, Inflation & Economic slowdown.
      • Environmental Issues: Key issues of the present context.
    • Areas to be improved (Weaknesses)
      • Delays in services
      • Less destinations
      • Low salaries to employees
      • Few Aeroplanes
    • Future Challenges And Recommendation
      • Richard Branson VS Virgin Atlantic
      • 96% people are aware of Virgin Atlantic
      • 95% people are aware of Richard Branson
      • Virgin should promote its identity independently.
      • Total focus on business class rather than on both business and economy class
      • They should focus on economy class as well
      • Slogan is “innovation and entertainment”
      • Are they going to keep up with advancement of technology and cost efficient?
      • Virgin appeared to be highly dependent on the profits of Virgin Atlantic; this was troubling as the airline industry was cyclical and facing increased competition as a result of deregulation.
      • Virgin group is the most diversified group. Can they be efficient in every type of business?
    • ANY QUESTION