Web 2.0 at 60mph

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Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a …

Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That’s what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010. In my talk, I’ll discuss the exhausting and once-in-a-lifetime event that came to be known as The Startup Bus, how we did it, and what kinds of results we saw. The talk will include examples of how we used JIRA Studio, Atlassian’s collaborative, hosted development suite, to build the 6 new technology startups.

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  • Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That's what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010. In my talk, I'll discuss the exhausting and once-in-a-lifetime event that came to be known as The Startup Bus, how we did it, and what kinds of results we saw. The talk will include examples of how we used JIRA Studio, Atlassian's collaborative, hosted development suite, to build the 6 new technology startups.
  • First a little bit about atlassian. Small sydney based software company…
  • Flagship products are Confluence – Enterprise Wiki and JIRA an Enterpise Issue tracker
  • ~ 8 a.m. – Noon.
  • ~ 8 a.m. – Noon.

Transcript

  • 1. Web 2.0 at 60 mph
    • Mark Halvorson
    • Chief Imagineer – Atlassian Software
  • 2. About Atlassian 230+ Atlassians in Sydney , SF , Amsterdam, Brazil 8 products >$54M in sales 17,000 customers 141 Countries 220 partners
  • 3. Productivity Tools for Technical Teams
  • 4. About Me
  • 5. What is an “Imagineer”?
  • 6. Take things that exist…. + =
  • 7.  
  • 8. +
  • 9. Agenda
    • Before The Bus
      • Background
      • The Website
      • Disaster
    • On The Bus
      • Team Selection
      • Pitch Refinement
      • The Work
    • After The Bus
      • The Results
      • Where are they now?
    • Summary
  • 10. Before the Bus
    • Background
  • 11. The Startup Bus - SXSW 2010
  • 12. The Startup Bus - The Beginnings Elias Bizannes Photo Source: http://www.flickr.com/photos/liako
  • 13.  
  • 14. TechCrunch – Feb 11, 2010
  • 15.  
  • 16. The Mailing List!
  • 17. The Logo - Email Collaboration Breakdown
  • 18. The Logo - Email Collaboration Breakdown
  • 19. 27 60 6 72
  • 20.  
  • 21. JIRA Studio Video
    • http://www.atlassian.com/tv/episode?id=pbjcdnx67imk
  • 22.  
  • 23. Sign up for Google Apps
  • 24. Integrated User Management
  • 25. Add JIRA Studio to Google Apps
  • 26. JIRA Studio
  • 27. The Logo - Decision
  • 28. Before The Bus
    • The Website
  • 29. 27 60 6 72
  • 30. The Website
  • 31. JIRA Studio Wiki – Collaborative Ease
  • 32.  
  • 33. Activity Stream
  • 34.  
  • 35.  
  • 36. Before The Bus
    • Disaster
  • 37. JIRA Studio – Integrated Source Control
  • 38. On The Bus
  • 39. The Team Photo http://www.marianamaya.com/
  • 40.  
  • 41. Photo Source: http://www.flickr.com/photos/liako
  • 42.  
  • 43. The Pitches
    • Super Tweet
    • My School Profile
    • Viral analyzer
    • Dorm Dorm
    • Parking in Big Cities
    • Intel-alert
    • Pay it Forward
    • Beer Me
    • TXTLI
    • Groupon for Bands
    • DateBrowser
    • Location based Search Engine
    • User Generated meta-data Last.fm for People
    • Networking without crowding with noise.
    • Stranger finding for professionals
    • Got or Want – virtual trading card system
    • Taking yourself Public, selling shares in your skills
    • Service to accept CV’s and preview online
    • Monetize Return Trips for One Way Bus Trips
    • Co-Op Membership Site for Beer
    • Crowsourced Weddings
  • 44. The Pitches
    • Super Tweet
    • My School Profile
    • Viral analyzer
    • Dorm Dorm
    • Parking in Big Cities
    • Intel-alert
    • Pay it Forward
    • Beer Me
    • TXTLI
    • Groupon for Bands
    • DateBrowser
    • Location based Search Engine
    • User Generated meta-data Last.fm for People
    • Networking without crowding with noise.
    • Stranger finding for professionals
    • Got or Want – virtual trading card system
    • Taking yourself Public, selling shares in your skills
    • Service to accept CV’s and preview online
    • Monetize Return Trips for One Way Bus Trips
    • Co-Op Membership Site for Beer
    • Crowsourced Weddings
  • 45. On The Bus
    • Team Selection
  • 46.  
  • 47.  
  • 48.  
  • 49.  
  • 50. Team BeNeighbor.ly
  • 51. On The Bus
    • Pitch Refinement
  • 52. DormDorm.com Every summer, millions of university dorm rooms sit empty. Some universities rent them out already, but they're not easy to find. DormDorm is entering the $123 Billion US traveler accommodation market by adding up to 1.8 Million underutilized rooms.
  • 53. Date Browsr Let’s cut to the chase – online dating is hard, frustrating and time consuming. At the end of the day image is everything and all else is nothing. DateBrowsr will aggregate profiles from the leading online dating websites based on your interests and wants and get right to the point of what do those people look like.
  • 54. BeNeighbor.ly BeNeighbor.ly is all about community. It uses hyper local geo-location to bring together people who might need something with people who can help. It's like FarmVille for Real Stuff. Pay it Forward and Make Someone’s Day!
  • 55. PairWise Pairwise is a mobile app that uncovers the hidden connections between you and those around you to facilitate business networking.  At an event, you simply broadcast a short message about who you're looking to connect with, and anyone in the area can respond and you'll be notified via email (or soon, SMS).
  • 56. TXTLI TXTLI was born after seeing San Franciscans feed parking meters for strangers who were about to run out. We wanted a way to let people know they'd received a good deed from a stranger. And so, we created TXTLI, a means to text message drivers using their license plates as identifiers. Users show they are registered by affixing a TXTLI bumper sticker and anyone with a cell phone is able to be a good samaritan. No critical mass, no fancy new tech. Just people helping people.
  • 57. StalkBox StalkBox allows you to group and keep track of your friends no matter what location based network they are on.  Doesn’t matter if your friends are using Gowalla, Foursquare, or GoogleBuzz.  Simply create a list of your friends and StalkBox will tell you where they are.
  • 58. The Startups
  • 59. On The Bus
    • The Work
  • 60. BeNeighbor.ly Design User Flows Logo Color Scheme Mockups Animation Marketing Twitter Blog Posts Facebook Page Market Research Video Development Data Model Twitter Integration Map HTML CSS
  • 61. Mockups
  • 62. Mockups
  • 63. Mockups
  • 64. Mockups
  • 65. Mockups
  • 66. Collaboration
  • 67. Mockup
  • 68. Integrated Chat
  • 69. After The Bus
    • The Results
  • 70. Teaser Screen
  • 71. BeNeighbor.ly Video
  • 72. BeNeighbor.ly Intro Video
    • http://www.youtube.com/beneighborly
  • 73. BeNeighbor.ly Video
  • 74. DormDorm.com
  • 75. DormDorm
  • 76.  
  • 77. DateBrowsr.com
  • 78. PairWise
  • 79. TXTLI
  • 80. StalkBox
  • 81. The Winners
  • 82. After The Bus
    • Where are they now?
  • 83. Issue Tracking – Distributed Teams
  • 84. BeNeighbor.ly Prototype
  • 85. Enter Wish
  • 86. Wish Detail
  • 87. Wishes Near Me
  • 88. Fulfilled Wishes
  • 89. Twitter Integration
  • 90. Integrated Email
  • 91. Email Preview
  • 92. Blog Post Collaboration
  • 93. Blog Post Collaboration
  • 94. Attached Document
  • 95. Summary
    • What Worked?
      • Being Trapped on a Bus
      • Time Constraints
      • Coaching
      • JIRA Studio
    • What didn’t?
      • Internet
      • Equity discussions
  • 96.  
  • 97. Learn More: http://www.atlassian.com/google-apps/ http://www.thestartupbus.com http://www.beneighbor.ly Thanks!
    • Mark Halvorson
    • Chief Imagineer – Atlassian Software
    • Twitter: @halv0112
    • Email: [email_address]
    • * Trip photos courtesy of Rai Pratibha @dekrazee1