What's a Web Strategy and Why Do I Need One?

Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"

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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~ Sun Tzu

Strategy Vs. Tactics

What Makes a Strategy? Goals Measurement Tactics Adjustment

Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships

Increase Sales

Manage Reputation

Spread a Message

Build a Community

Build Relationships

Measurement Traffic Goal Completion Trends Stickiness

Traffic

Goal Completion

Trends

Stickiness

Tactics - Tools of the Trade Once you know what you want, you can better choose your tool The right tool for the job Measure twice, cut once

Once you know what you want, you can better choose your tool

The right tool for the job

Measure twice, cut once

Web Design and Development The most visible representation of your strategy Develop with the needs of customers in mind

The most visible representation of your strategy

Develop with the needs of customers in mind

Organic Search Marketing Connecting Questions With Your Answers Providing Value

Connecting Questions With Your Answers

Providing Value

Paid Search Marketing Catch people who are ready to buy Specificity

Catch people who are ready to buy

Specificity

Connecting with People Blogging Social Media Press Releases Email Multimedia

Blogging

Social Media

Press Releases

Email

Multimedia

Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell http://www.flickr.com/photos/16230215@N08/2837128711/

"The only real mistake is the one from which we learn nothing." - John Powell

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It

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SEO Vision Blog - http://www.hallme.com/blog

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Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars

Email Me: [email_address]

Follow us! http://twitter.com/hall_web