What's a Web Strategy and Why Do I Need One?

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More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set …

More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

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  • 1. What's a Web Strategy and Why Do I Need One?
  • 2. Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"
  • 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag
  • 4. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~ Sun Tzu
  • 5. Strategy Vs. Tactics
  • 6. What Makes a Strategy? Goals Measurement Tactics Adjustment
  • 7. Goals
    • Increase Sales
    • Manage Reputation
    • Spread a Message
    • Build a Community
    • Build Relationships
  • 8. Measurement
    • Traffic
    • Goal Completion
    • Trends
    • Stickiness
  • 9. Tactics - Tools of the Trade
    • Once you know what you want, you can better choose your tool
    • The right tool for the job
    • Measure twice, cut once
  • 10. Web Design and Development
    • The most visible representation of your strategy
    • Develop with the needs of customers in mind
  • 11. Organic Search Marketing
    • Connecting Questions With Your Answers
    • Providing Value
  • 12. Paid Search Marketing
    • Catch people who are ready to buy
    • Specificity
  • 13. Connecting with People
    • Blogging
    • Social Media
    • Press Releases
    • Email
    • Multimedia
  • 14. Adjustment - Tuning Up
    • "The only real mistake is the one from which we learn nothing." - John Powell
    http://www.flickr.com/photos/16230215@N08/2837128711/
  • 15. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It
  • 16. Learn More!
    • SEO Vision Blog - http://www.hallme.com/blog
    • SEO Audio Podcast - http://www.hallme.com/podcast
    • Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars
    • Email Me: [email_address]
    • Follow us! http://twitter.com/hall_web