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What's a Web Strategy and Why Do I Need One?
Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ ...
Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag
Strategy without tactics is the slowest route to victory.  Tactics without strategy is the noise before defeat. ~ Sun Tzu
Strategy Vs. Tactics
What Makes a Strategy? Goals Measurement Tactics Adjustment
Goals <ul><li>Increase Sales </li></ul><ul><li>Manage Reputation </li></ul><ul><li>Spread a Message </li></ul><ul><li>Buil...
Measurement <ul><li>Traffic </li></ul><ul><li>Goal Completion </li></ul><ul><li>Trends </li></ul><ul><li>Stickiness </li><...
Tactics - Tools of the Trade <ul><li>Once you know what you want, you can better choose your tool </li></ul><ul><li>The ri...
Web Design and Development <ul><li>The most visible representation of your strategy </li></ul><ul><li>Develop with the nee...
Organic Search Marketing <ul><li>Connecting Questions With Your Answers </li></ul><ul><li>Providing Value </li></ul>
Paid Search Marketing <ul><li>Catch people who are ready to buy </li></ul><ul><li>Specificity </li></ul>
Connecting with People <ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Press Releases </li></ul><ul><li>...
Adjustment - Tuning Up <ul><li>&quot;The only real mistake is the one from which we learn nothing.&quot;  - John Powell </...
Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools...
Learn More! <ul><li>SEO Vision Blog -  http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast -  http://www.hallme...
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What's a Web Strategy and Why Do I Need One?

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More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

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Transcript of "What's a Web Strategy and Why Do I Need One?"

  1. 1. What's a Web Strategy and Why Do I Need One?
  2. 2. Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers &quot;Very Satisfied&quot;
  3. 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag
  4. 4. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~ Sun Tzu
  5. 5. Strategy Vs. Tactics
  6. 6. What Makes a Strategy? Goals Measurement Tactics Adjustment
  7. 7. Goals <ul><li>Increase Sales </li></ul><ul><li>Manage Reputation </li></ul><ul><li>Spread a Message </li></ul><ul><li>Build a Community </li></ul><ul><li>Build Relationships </li></ul>
  8. 8. Measurement <ul><li>Traffic </li></ul><ul><li>Goal Completion </li></ul><ul><li>Trends </li></ul><ul><li>Stickiness </li></ul>
  9. 9. Tactics - Tools of the Trade <ul><li>Once you know what you want, you can better choose your tool </li></ul><ul><li>The right tool for the job </li></ul><ul><li>Measure twice, cut once </li></ul>
  10. 10. Web Design and Development <ul><li>The most visible representation of your strategy </li></ul><ul><li>Develop with the needs of customers in mind </li></ul>
  11. 11. Organic Search Marketing <ul><li>Connecting Questions With Your Answers </li></ul><ul><li>Providing Value </li></ul>
  12. 12. Paid Search Marketing <ul><li>Catch people who are ready to buy </li></ul><ul><li>Specificity </li></ul>
  13. 13. Connecting with People <ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Press Releases </li></ul><ul><li>Email </li></ul><ul><li>Multimedia </li></ul>
  14. 14. Adjustment - Tuning Up <ul><li>&quot;The only real mistake is the one from which we learn nothing.&quot; - John Powell </li></ul>http://www.flickr.com/photos/16230215@N08/2837128711/
  15. 15. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It
  16. 16. Learn More! <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast - http://www.hallme.com/podcast </li></ul><ul><li>Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars </li></ul><ul><li>Email Me: [email_address] </li></ul><ul><li>Follow us! http://twitter.com/hall_web </li></ul>
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