What's a Web Strategy and Why Do I Need One?

Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"

Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. ~ Sun Tzu

Strategy Vs. Tactics

What Makes a Strategy? Goals Measurement Tactics Adjustment

Goals
Increase Sales
Manage Reputation
Spread a Message
Build a Community
Build Relationships

Measurement
Traffic
Goal Completion
Trends
Stickiness

Tactics - Tools of the Trade
Once you know what you want, you can better choose your tool
The right tool for the job
Measure twice, cut once

Web Design and Development
The most visible representation of your strategy
Develop with the needs of customers in mind

Organic Search Marketing
Connecting Questions With Your Answers
Providing Value

Paid Search Marketing
Catch people who are ready to buy
Specificity

Connecting with People
Blogging
Social Media
Press Releases
Email
Multimedia

Adjustment - Tuning Up
"The only real mistake is the one from which we learn nothing." - John Powell
http://www.flickr.com/photos/16230215@N08/2837128711/

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Define Your Goals Think Strategically Choose the Right Tools Keep Working On It

Learn More!
SEO Vision Blog - http://www.hallme.com/blog
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Email Me: [email_address]
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What's a Web Strategy and Why Do I Need One?

by Hall Web Services on Apr 08, 2009

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What’s a Web Strategy and Why Do I Need One? — Presentation Transcript

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