What You Need To Know About S E O

How People Find Websites Search Type-In Other Sites

Some Stats on Search Close to 12 Billion Searches a Month 61%+ is Google 84.2% are Multiple Word Searches Half of All Web Users Search Daily eCommerce close to $200 bil/year

Close to 12 Billion Searches a Month

61%+ is Google

84.2% are Multiple Word Searches

Half of All Web Users Search Daily

eCommerce close to $200 bil/year

The Psychology of Search I need to get a job, dude!

How Search Engines Work Problem, eh? Let me see what I can find... “ Job Interview Tips” How about these?

The Beauty of Relevance Wow, thank you Google!

Potential Customers Are Already Looking For You. They Just Need to Be Able to Find You.

What SEO Is Good Bad Hey, what's this site about? “ Job Interview Tips - Advice for Career Search” “ Home Page”

SEO Best Practices Keywords Page Names with Keywords in Them Text Based Navigation Links Unique and Descriptive Page Title Tags Descriptive Heading Tags Meta Information with Keywords in Them Descriptive Image Alt Tags Linking to other Documents

Keywords

Page Names with Keywords in Them

Text Based Navigation Links

Unique and Descriptive Page Title Tags

Descriptive Heading Tags

Meta Information with Keywords in Them

Descriptive Image Alt Tags

Linking to other Documents

How This Works Say What You Do Make the Code Easy to Read Help Search Engines Do Their Job

Say What You Do

Make the Code Easy to Read

Help Search Engines Do Their Job

Content is Still King Search Engines Only Understand Words. Okay? * * Except of course when they understand images, video and Flash

Black Hat Keyword Stuffing Spamming Sneak Link Schemes Cloaking Content Scraping

Keyword Stuffing

Spamming

Sneak Link Schemes

Cloaking

Content Scraping

Beware of Promises You will not be #1 for “fish” You need words on your site, really It will not happen overnight It requires work Photo: http://www.flickr.com/photos/7736797@N05/1508540691/

You will not be #1 for “fish”

You need words on your site, really

It will not happen overnight

It requires work

You don't need to be #1 for everything. You need to be #1 for what matters.

Authority Matters Good Better Hey, which of you is more important? “ Job Interview Tips - Advice for Career Search” From Encyclopedia Britannica “ Job Interview Tips - Advice for Career Search” From Molly's Blog

Building Links Business Partners Directories Press Releases Promoting Articles Whitepapers Blog Entries Social Sites

Business Partners

Directories

Press Releases

Promoting Articles

Whitepapers

Blog Entries

Social Sites

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Describe what you are Be unique Follow the rules Link and link alike Get professional help Don't panic! mm...

Getting Started Submit a free site analysis via our website ( http://www.hallme.com ) or call us today:1-877-425-5932 (HALL-WEB)‏ We can give you advice on your current web site and/or web marketing strategy Take a phased approach – develop organic rankings, for example, before taking on PPC

Submit a free site analysis via our website ( http://www.hallme.com ) or call us today:1-877-425-5932 (HALL-WEB)‏

We can give you advice on your current web site and/or web marketing strategy

Take a phased approach – develop organic rankings, for example, before taking on PPC

Learn More! Free Site Analysis: http://www.hallme.com/site-analysis.asp SEO Vision Blog - http://www.hallme.com/blog SEO Audio Podcast – http://www.hallme.com/podcast Webinars – http://www.hallme.com/webinars Follow Hall on Twitter - Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ = Free Professional Look at Your Website

Free Site Analysis: http://www.hallme.com/site-analysis.asp

SEO Vision Blog - http://www.hallme.com/blog

SEO Audio Podcast – http://www.hallme.com/podcast

Webinars – http://www.hallme.com/webinars

Follow Hall on Twitter - Hall_Web

Call us! 1-877-425-5932 (HALL-WEB)‏