What is a Social Media Policy and Does Your Company Need One?
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What is a Social Media Policy and Does Your Company Need One?

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As more and more businesses are turning to social media for marketing purposes we need to stop and consider if a social media policy is necessary. By having a social media policy you can take the ...

As more and more businesses are turning to social media for marketing purposes we need to stop and consider if a social media policy is necessary. By having a social media policy you can take the steps to protect your brand, business and employees. In this webinar we will discuss how to determine if you should have a social media policy, the conditions you should have included in a policy and how to get started.

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    What is a Social Media Policy and Does Your Company Need One? What is a Social Media Policy and Does Your Company Need One? Presentation Transcript

    • What is a Social Media Policy and Does My Company Need One?
    • Who We Are Amanda O’Brien VP of Marketing [email_address]
      • Hall Web Services
      • www.hallme.com
      • www.hallme.com/blog
      • 10+ Years in Business
      • Online Suite of Tools
    • Got Questions?
      • Use GoToWebinar “Ask a Question”
      • Twitter with @hall_web
    • About You ‏
      • You participate in social media
      • Your employees participate in social media
      • You are or want to market your business with social media
      • You want to make sure you are covered
    • About this webinar
      • Explain what a social media policy is
      • Why you may need one
      • How you can create one
      • Resources to get you started
      • 75% of companies worldwide who are using social media say they do NOT have a policy
      • – Manpower Inc.
      • “ Wait and see” approach is dangerous
      http://www.manpower.com/investors/releasedetail.cfm?ReleaseID=440609
    • What is a social media policy?
      • What the company will and will not do online
      • What your employees can and cannot do online
      • What the public can and cannot do with your content online
      • Protects the organization
      • Empowers your employees
    • Who should be involved?
      • Senior management
      • Marketing
      • IT
      • Human Resources
      • Lawyer
      Photo credit: http://www.flickr.com/photos/colleen-lane/4523323053/
    • Why a Social Media Policy is Necessary? Alabama NBC managers suspended after… Two Dominos employees arrested for felony charges after disgusting YouTube video… CNN Drops Editor After Hezbollah Comments
    • Not Dominos, CNN? Kevin, Thanks for letting us know--hope everything is ok in New York. (cool wand) Cheers, PCD
    • Protect Your Business and Brand
      • What kind of activity is acceptable and what isn’t
      • Identify the risks
      • How do you respond? Who responds?
      • Consistent messaging
      • Content moderation and response
      • Digital posts are forever
    • Protect Your Employees
      • Let them know what is expected
      • More participation when they know
      • Usage during work
      • Training, training, training
      • Divulging company info
      • The internet is forever
      • Consequences
      Photo credit: http://www.flickr.com/photos/pmarkham/3819720909/
    • Where do I start?
      • Do you have a current communications policy?
      • Tie your social media policy in with existing policies
        • Contract compliance
        • Confidentiality
        • Defamation
        • Intellectual property
      • Technology considerations
        • Passwords, logins, plugins, security updates
      • Creating a new policy
      • Establish reasonable guidelines
      • What will your company do and what will you not do?
      • What can your employees do and what can they not do?
      • Who is going to represent your company?
      • Understand copyrights and fair use (creative commons)
      • Examine the ‘what ifs’ – damage control
      • Include reasonable standards for personal use
        • Use should not interfere with job
        • Use should not violate company policies
      Where Do I Start?
    • IBM Social Computing Guidelines
      • Know the IBM Business Conduct Guidelines
      • Be who you are
      • Speak in the first person
      • Use a disclaimer
      • Add value
      • Don’t forget your day job
      • http://www.ibm.com/blogs/zz/en/guidelines.html
      Started in 2005 for IBMers who wanted to blog
    • Coca Cola
      • Be Certified in the Social Media Certification Program.
      • Follow our Code of Business Conduct and all other Company policies.
      • Be mindful that you are representing the Company.
      • Fully disclose your affiliation with the Company.
      • Keep records.
      • When in doubt, do not post.
      • Give credit where credit is due and don’t violate others’ rights.
      • Be responsible to your work.
      • Remember that your local posts can have global significance.
      • Know that the Internet is permanent.
      10 principles for online spokespeople.
      • Ask your lawyer
      • Don’t make this more complicated than it is
      • Training, training, training
      • Conversations first, policies second
      Advice
    • Learn More!
      • Vision Blog - http:// www.hallme.com/blog
      • Dave Fleet ebook - http://davefleet.com/2009/10/corporate-social-media-policies-ebook/
      • Auto create a policy - http://socialmedia.policytool.net
      • 57 Social Media Policy examples and resources
        • http://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resources
      • Interview with a (very smart) lawyer about Social Media –
        • http:// www.hallme.com/blog/interview -with-a-very-smart-lawyer/
      • Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars
        • Driving Traffic to Your Website
      • Email Me: amanda @hallme.com
      • Follow us! http://twitter.com/hall_web
      • 'Like' Us - http://www.facebook.com/hallweb