What is a Social Media Policy and Does Your Company Need One?
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What is a Social Media Policy and Does Your Company Need One?

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As more and more businesses are turning to social media for marketing purposes we need to stop and consider if a social media policy is necessary. By having a social media policy you can take the ...

As more and more businesses are turning to social media for marketing purposes we need to stop and consider if a social media policy is necessary. By having a social media policy you can take the steps to protect your brand, business and employees. In this webinar we will discuss how to determine if you should have a social media policy, the conditions you should have included in a policy and how to get started.

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What is a Social Media Policy and Does Your Company Need One? Presentation Transcript

  • 1. What is a Social Media Policy and Does My Company Need One?
  • 2. Who We Are Amanda O’Brien VP of Marketing [email_address]
    • Hall Web Services
    • www.hallme.com
    • www.hallme.com/blog
    • 10+ Years in Business
    • Online Suite of Tools
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
  • 4. About You ‏
    • You participate in social media
    • Your employees participate in social media
    • You are or want to market your business with social media
    • You want to make sure you are covered
  • 5. About this webinar
    • Explain what a social media policy is
    • Why you may need one
    • How you can create one
    • Resources to get you started
  • 6.
    • 75% of companies worldwide who are using social media say they do NOT have a policy
    • – Manpower Inc.
    • “ Wait and see” approach is dangerous
    http://www.manpower.com/investors/releasedetail.cfm?ReleaseID=440609
  • 7. What is a social media policy?
    • What the company will and will not do online
    • What your employees can and cannot do online
    • What the public can and cannot do with your content online
    • Protects the organization
    • Empowers your employees
  • 8. Who should be involved?
    • Senior management
    • Marketing
    • IT
    • Human Resources
    • Lawyer
    Photo credit: http://www.flickr.com/photos/colleen-lane/4523323053/
  • 9. Why a Social Media Policy is Necessary? Alabama NBC managers suspended after… Two Dominos employees arrested for felony charges after disgusting YouTube video… CNN Drops Editor After Hezbollah Comments
  • 10. Not Dominos, CNN? Kevin, Thanks for letting us know--hope everything is ok in New York. (cool wand) Cheers, PCD
  • 11. Protect Your Business and Brand
    • What kind of activity is acceptable and what isn’t
    • Identify the risks
    • How do you respond? Who responds?
    • Consistent messaging
    • Content moderation and response
    • Digital posts are forever
  • 12. Protect Your Employees
    • Let them know what is expected
    • More participation when they know
    • Usage during work
    • Training, training, training
    • Divulging company info
    • The internet is forever
    • Consequences
    Photo credit: http://www.flickr.com/photos/pmarkham/3819720909/
  • 13. Where do I start?
    • Do you have a current communications policy?
    • Tie your social media policy in with existing policies
      • Contract compliance
      • Confidentiality
      • Defamation
      • Intellectual property
    • Technology considerations
      • Passwords, logins, plugins, security updates
  • 14.
    • Creating a new policy
    • Establish reasonable guidelines
    • What will your company do and what will you not do?
    • What can your employees do and what can they not do?
    • Who is going to represent your company?
    • Understand copyrights and fair use (creative commons)
    • Examine the ‘what ifs’ – damage control
    • Include reasonable standards for personal use
      • Use should not interfere with job
      • Use should not violate company policies
    Where Do I Start?
  • 15. IBM Social Computing Guidelines
    • Know the IBM Business Conduct Guidelines
    • Be who you are
    • Speak in the first person
    • Use a disclaimer
    • Add value
    • Don’t forget your day job
    • http://www.ibm.com/blogs/zz/en/guidelines.html
    Started in 2005 for IBMers who wanted to blog
  • 16. Coca Cola
    • Be Certified in the Social Media Certification Program.
    • Follow our Code of Business Conduct and all other Company policies.
    • Be mindful that you are representing the Company.
    • Fully disclose your affiliation with the Company.
    • Keep records.
    • When in doubt, do not post.
    • Give credit where credit is due and don’t violate others’ rights.
    • Be responsible to your work.
    • Remember that your local posts can have global significance.
    • Know that the Internet is permanent.
    10 principles for online spokespeople.
  • 17.
    • Ask your lawyer
    • Don’t make this more complicated than it is
    • Training, training, training
    • Conversations first, policies second
    Advice
  • 18. Learn More!
    • Vision Blog - http:// www.hallme.com/blog
    • Dave Fleet ebook - http://davefleet.com/2009/10/corporate-social-media-policies-ebook/
    • Auto create a policy - http://socialmedia.policytool.net
    • 57 Social Media Policy examples and resources
      • http://www.socialmediatoday.com/davefleet/151761/57-social-media-policy-examples-and-resources
    • Interview with a (very smart) lawyer about Social Media –
      • http:// www.hallme.com/blog/interview -with-a-very-smart-lawyer/
    • Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars
      • Driving Traffic to Your Website
    • Email Me: amanda @hallme.com
    • Follow us! http://twitter.com/hall_web
    • 'Like' Us - http://www.facebook.com/hallweb