What Is a CMS and Do I Need One?

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Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a …

Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.

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  • 1. What is a CMS and Do I Need One? Hall Web Services
  • 2. Who We Are Alayna White CMS Manager/Developer [email_address]
    • Hall Web Services
    • www.hallme.com
    • 11 Years in Business
    @Hall_Web @CMS_Girl
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
  • 4. About You: What You'll Learn:
    • What a CMS is and the different types available
    • If the responsibilities of using a CMS make it a good choice for your website management
    • How a CMS can be fully utilized to improve your website
    • You have heard about Web Content Management Systems (CMS) and perhaps some of the names such as WordPress, Drupal and Joomla, but do not know exactly what they are
    • You want to maintain content for your website but are not sure if you are up to the responsibility
  • 5. What is a Web CMS?
    • Software for creating and managing content that appears on your website
    • Typically web based with a database-driven administration area
    • A way for non-technical users to update a website, but usually requires a web developer to set up and configure
  • 6. Commercial Vs. Open Source
    • More expensive
    • Generally more stable and optimized in all areas
    • Often has more longevity
    • One company/group responsible
    • Free Download
    • Often many consulting firms can help install and configure
    • Can customize code
    • Anyone can contribute to fix bugs and add functionality
    Photo credit: http://www.flickr.com/photos/9619972@N08/1749731173/
  • 7. Different Levels of Web Based CMSs Photo credit: http://www.flickr.com/photos/lexrex/247337810/
    • Blog Software Based
      • Example: WordPress
    • Full CMS
      • Example: Joomla, Drupal
    • Custom Solutions
      • Example: In House Product
  • 8. Advantages of Using a CMS
    • Instantly update your website as often as you want
    • Easy to use, no need to know any programming language
    • Can have multiple administrators
    • Reduce maintenance costs
    • Allows you to keep content fresh and consistent!
  • 9. Disadvantages of Using a CMS
    • Often a learning curve
    • It takes time to edit your content
    • You need to optimize your content for search engines
    • Upfront costs are typically more expensive
  • 10. You Are Responsible Now!
    • It is your responsibility to take the time to edit the site
    • Can be very rewarding and beneficial
    • The flexibility of a CMS can put you ahead of the competition
  • 11. I Think a CMS is Perfect for My Website! Now What?
  • 12. Who Will be Administering the CMS?
    • Develop scenarios
    • Ask yourself honestly if you will have the time
    • Will multiple people be editing content?
    • Will you need to hire someone?
  • 13. Think of Your Overall Goals
    • Take time to figure out your web strategy before selecting a CMS
    • Define your goals both for the site launch and for the future
    • A CMS is just a tool for communicating, figure out what you want to say first
  • 14. What Do You Need From Your CMS?
    • Make a list of requirements
    • Think of how you want to display content
    • Keep a list of wants, but don't let them get in the way of the bigger picture
  • 15. Choosing a CMS
    • Who will implement the CMS?
    • Make sure it has:
      • Easy administration area
      • Allows for the custom functionality you need
      • Ability for a unique layout
      • Has the support you need
  • 16. Use Your CMS to Improve Your Website
    • Keep your news and events up to date
    • Integrate with traditional marketing and social media
    • Add new photos and other media to keep people engaged and break up the content
    • Update content with new products and services
  • 17. Don't Let Your Content Go Stale! Photo credit: http://www.flickr.com/photos/recyclethis/157108084/
    • Schedule a time to update your site or task it out to others
    • Update your website often with quality, relevant content
    Remember all those great things you were going to do with you CMS? Do it!
  • 18. Re-cap
    • A Web CMS allows you to easily and instantly update your website content
    • It is a big responsibility to maintain a website
    • When choosing a CMS, think of your web strategy first
    • Make a goal to keep using your CMS once you have it!
  • 19. Questions?
  • 20.
    • SEO Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
      • Next week – Jenika presents Creating a User-Centric Website
      • In 2 weeks – Amanda presents What Your Business Needs to Know About Mobile Marketing
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Follow Hall: @Hall_Web Follow Alayna: @CMS_Girl Learn More