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What Is a CMS and Do I Need One?
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What Is a CMS and Do I Need One?

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Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a ...

Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.

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    What Is a CMS and Do I Need One? What Is a CMS and Do I Need One? Presentation Transcript

    • What is a CMS and Do I Need One? Hall Web Services
    • Who We Are Alayna White CMS Manager/Developer [email_address]
      • Hall Web Services
      • www.hallme.com
      • 11 Years in Business
      @Hall_Web @CMS_Girl
    • Got Questions?
      • Use GoToWebinar “Ask a Question”
      • Twitter with @hall_web
    • About You: What You'll Learn:
      • What a CMS is and the different types available
      • If the responsibilities of using a CMS make it a good choice for your website management
      • How a CMS can be fully utilized to improve your website
      • You have heard about Web Content Management Systems (CMS) and perhaps some of the names such as WordPress, Drupal and Joomla, but do not know exactly what they are
      • You want to maintain content for your website but are not sure if you are up to the responsibility
    • What is a Web CMS?
      • Software for creating and managing content that appears on your website
      • Typically web based with a database-driven administration area
      • A way for non-technical users to update a website, but usually requires a web developer to set up and configure
    • Commercial Vs. Open Source
      • More expensive
      • Generally more stable and optimized in all areas
      • Often has more longevity
      • One company/group responsible
      • Free Download
      • Often many consulting firms can help install and configure
      • Can customize code
      • Anyone can contribute to fix bugs and add functionality
      Photo credit: http://www.flickr.com/photos/9619972@N08/1749731173/
    • Different Levels of Web Based CMSs Photo credit: http://www.flickr.com/photos/lexrex/247337810/
      • Blog Software Based
        • Example: WordPress
      • Full CMS
        • Example: Joomla, Drupal
      • Custom Solutions
        • Example: In House Product
    • Advantages of Using a CMS
      • Instantly update your website as often as you want
      • Easy to use, no need to know any programming language
      • Can have multiple administrators
      • Reduce maintenance costs
      • Allows you to keep content fresh and consistent!
    • Disadvantages of Using a CMS
      • Often a learning curve
      • It takes time to edit your content
      • You need to optimize your content for search engines
      • Upfront costs are typically more expensive
    • You Are Responsible Now!
      • It is your responsibility to take the time to edit the site
      • Can be very rewarding and beneficial
      • The flexibility of a CMS can put you ahead of the competition
    • I Think a CMS is Perfect for My Website! Now What?
    • Who Will be Administering the CMS?
      • Develop scenarios
      • Ask yourself honestly if you will have the time
      • Will multiple people be editing content?
      • Will you need to hire someone?
    • Think of Your Overall Goals
      • Take time to figure out your web strategy before selecting a CMS
      • Define your goals both for the site launch and for the future
      • A CMS is just a tool for communicating, figure out what you want to say first
    • What Do You Need From Your CMS?
      • Make a list of requirements
      • Think of how you want to display content
      • Keep a list of wants, but don't let them get in the way of the bigger picture
    • Choosing a CMS
      • Who will implement the CMS?
      • Make sure it has:
        • Easy administration area
        • Allows for the custom functionality you need
        • Ability for a unique layout
        • Has the support you need
    • Use Your CMS to Improve Your Website
      • Keep your news and events up to date
      • Integrate with traditional marketing and social media
      • Add new photos and other media to keep people engaged and break up the content
      • Update content with new products and services
    • Don't Let Your Content Go Stale! Photo credit: http://www.flickr.com/photos/recyclethis/157108084/
      • Schedule a time to update your site or task it out to others
      • Update your website often with quality, relevant content
      Remember all those great things you were going to do with you CMS? Do it!
    • Re-cap
      • A Web CMS allows you to easily and instantly update your website content
      • It is a big responsibility to maintain a website
      • When choosing a CMS, think of your web strategy first
      • Make a goal to keep using your CMS once you have it!
    • Questions?
      • SEO Vision Blog - http://www.hallme.com/blog
      • Webinars – http://www.hallme.com/webinars
        • Next week – Jenika presents Creating a User-Centric Website
        • In 2 weeks – Amanda presents What Your Business Needs to Know About Mobile Marketing
      • Call us! 1-877-425-5932 (HALL-WEB) ‏
      • [email_address]
      Follow Hall: @Hall_Web Follow Alayna: @CMS_Girl Learn More