The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants


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We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.

We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.

Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.

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The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants

  1. 1. The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consultants
  2. 2. Frederick Greenhalgh Internet Marketing Manager [email_address] Who We Are Candi Huber Design Manager [email_address] Kyle Pouliot Inbound Marketing Specialist [email_address] Stephanie Spangler Sr. Product Marketing Manager, ACT! by Sage [email_address] Candace Farina Product Marketing Manager, ACT! by Sage [email_address]
  3. 3. Ask Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #ACTmakeover tag
  4. 4. Why Redesign a Website? <ul><li>Poor performance </li></ul><ul><li>Does not reflect current marketing vision </li></ul><ul><li>Old and outdated </li></ul><ul><li>Expensive to maintain </li></ul><ul><li>Rebranding </li></ul>Photo Credit -
  5. 5. What Should You Be Thinking About? <ul><li>What is wrong with your old Website? </li></ul><ul><li>Who are your customers? </li></ul><ul><li>Who is doing it well? </li></ul><ul><li>What is your hook? </li></ul><ul><li>Where will all the material come from? </li></ul><ul><li>Who will keep it up to date? </li></ul>Photo Credit -
  6. 6. The Process 1) Strategy 2) Planning 3) Research 4) Design 5) Development 6) Optimization 7) Testing 8) Launch!
  7. 7. User Conversion <ul><li>Give 'em what they want </li></ul><ul><li>Multiple types of people </li></ul><ul><li>Prominent </li></ul><ul><li>Attractive </li></ul><ul><li>Tracked </li></ul>Photo Credit -
  8. 8. Content - It IS King <ul><li>Existing site </li></ul><ul><li>Collateral </li></ul><ul><li>Copywriters </li></ul><ul><li>ACC Resources from ACT! Product Marketing </li></ul>Photo Credit -
  9. 9. The SEO &quot;Best Practices&quot; <ul><ul><li>Keywords – ACT! CRM Software, ACT! Consultant, ACT! Support, etc. + Your Hometown </li></ul></ul><ul><ul><li>Page Names with Keywords in them </li></ul></ul><ul><ul><li>Text Based Navigation Links </li></ul></ul><ul><ul><li>Unique and Descriptive Page Title Tags </li></ul></ul><ul><ul><li>Descriptive Heading Tags </li></ul></ul><ul><ul><li>Meta Information with Keywords in them </li></ul></ul><ul><ul><li>Descriptive Image Alt Tags </li></ul></ul>
  10. 10. So... Let's Makeover a Website
  11. 11. Ready for the Big Reveal?
  12. 12. What Did We Do? <ul><li>Design / User Conversion </li></ul><ul><li>SEO </li></ul><ul><li>Rebuilt Under the Hood </li></ul><ul><li>Utilized ACT! Product Marketing Resources </li></ul><ul><li>Inbound Marketing </li></ul>Photo Credit -
  13. 13. Content... Where Does All This Stuff Come From?!?! ACT! Online Community http :// ACT! Partner Site http ://
  14. 14. Leveraging the ACC Resources Provided by ACT! Product Marketing <ul><li>Messaging Kit for Prospects/Install Base </li></ul><ul><li>Marketing Collateral and Whitepapers </li></ul><ul><li>Multimedia (Napkin Mike and Feature Demos) </li></ul><ul><li>Customer Video Testimonials </li></ul><ul><li>Graphics and Box Shots </li></ul><ul><li>Links to Social Media Sites </li></ul>
  15. 15. Where Do I PUT This Stuff? <ul><li>Calls to action </li></ul><ul><li>Landing pages </li></ul><ul><li>Contact pages </li></ul><ul><li>Flash headers </li></ul><ul><li>etc. </li></ul>Photo Credit -
  16. 16. Results <ul><ul><li>Percentage of Search Referrers has tripled </li></ul></ul><ul><ul><li>Increase in traffic </li></ul></ul><ul><ul><li>Bounce rate (people not interested) has decreased </li></ul></ul>
  17. 17. The Ongoing Process <ul><li>Keep information up to date </li></ul><ul><li>Search engines like fresh content </li></ul><ul><li>Use analytics to your advantage </li></ul><ul><li>Keep up with trends </li></ul>Photo Credit -
  18. 18. The Social Web Your Website is not an island Photo Credit -
  19. 19. Benefits of Social Media <ul><li>Build trust with customers </li></ul><ul><li>Generate inbound links </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive – just takes time </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, Webcasts, conventions </li></ul>
  20. 20. Pros and Cons of Blogging <ul><li>Great for SEO </li></ul><ul><li>Humanizes you </li></ul><ul><li>Shows you're an expert </li></ul><ul><li>Builds an audience </li></ul><ul><li>Takes time and dedication! </li></ul>Photo Credit - and
  21. 21. Is a Social Media Strategy Right for You? <ul><li>Where are your customers? </li></ul><ul><li>Do you have a content strategy? </li></ul><ul><li>Can you offer valuable content? </li></ul><ul><li>What are your competitors doing? </li></ul><ul><li>Are you able to actively participate in discussion? </li></ul>
  22. 22. Re-cap Photo: <ul><li>A process, not an event </li></ul><ul><li>Make yourself human </li></ul><ul><li>Use the resources provided to you!! </li></ul><ul><li>Work the networks </li></ul><ul><li>Keep it fresh </li></ul>
  23. 23. Connect: <ul><li>Where to find Hall: </li></ul><ul><li>The ACT! Makeover Portal: </li></ul><ul><li>Web Vision Blog - </li></ul><ul><li>Social Media eBook - </li></ul><ul><li>Webinars – ht tp:// </li></ul><ul><li>Follow Hall on Twitter - @ Hall_Web </li></ul><ul><li>Call us for help! 1-877-425-5932 </li></ul><ul><li>ACT! on Social Networks: </li></ul><ul><li>ACT! Online Community: </li></ul><ul><li>ACT! on Facebook: </li></ul><ul><li>ACT! on LinkedIn: </li></ul><ul><li>ACT! on MySpace: </li></ul><ul><li>ACT! on Plaxo: </li></ul><ul><li>ACT! on Twitter: </li></ul><ul><li>ACT! on YouTube: </li></ul>
  24. 24. Questions?