Using QR Codes Creatively and Effectively

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I'm sure you've seen those funky little square images called QR or "Quick Response" codes. These images are scannable and give marketers multiple ways to allow their audience to interact with their brand or business. We've also seen that they have adopted the "cool" factor and some businesses are using them just to use them and doing so ineffectively. In this webinar we'll discuss different ways to use QR codes and we'll share some creative ways they are being used.

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Using QR Codes Creatively and Effectively

  1. 1. Using QR Codes Creatively and Effectively
  2. 2. Who We Are <ul><li>Jenika Scott </li></ul><ul><li>Channel Marketing Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter @jenika29 </li></ul><ul><li>Ext. 109 </li></ul><ul><li>Hall Internet Marketing </li></ul><ul><li>www.hallme.com </li></ul><ul><li>12 Years in Business </li></ul><ul><li>Twitter @Hall_Web </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Today <ul><li>What are QR Codes? </li></ul><ul><li>Who is using them? </li></ul><ul><li>Different ways to creatively use QR Codes </li></ul><ul><li>How to effectively use QR Codes </li></ul><ul><li>QR Code Tools </li></ul>
  5. 5. What are QR Codes? <ul><li>Quick Response </li></ul><ul><li>2 Dimensional type barcode </li></ul><ul><li>Scan Code to direct you to: </li></ul><ul><li>Smartphone readable bar code </li></ul><ul><li>“ Print-based hyperlinks” </li></ul>
  6. 6. How does it work? Point smartphone at a QR Code using QR scanner and then take a picture. The program decodes and then renders the user to a page or information on the internet.
  7. 7. Who Uses QR Codes? Museums: http://museumtwo.blogspot.com/2011/08/qr-codes-and-visitor-motivation-tell.html <ul><li>Additional multimedia content related to the exhibit </li></ul><ul><li>The challenge: Inconsistencies of what you received after scanning. </li></ul><ul><li>How they did it differently: They included WHY to scan the barcode </li></ul>Image Source: http://www.flickr.com/photos/49015875@N00/5416879498/
  8. 8. Who Uses QR Codes? Real Estate: <ul><li>QR Codes on For Sale signs that links to mobile site with additional information about the particular house including open house dates. </li></ul>
  9. 9. Who Uses QR Codes? Newspapers: http://on.washingtonpost.com/post/7494862942/social-sharing-via-qr-this-sunday-the <ul><li>Sharing link on Facebook to spread news </li></ul><ul><li>The challenge: Pick a story that could be shared in the moment. </li></ul><ul><li>How they did it differently: They also tried to educate readers on QR codes </li></ul>“ Learn more about QR codes”
  10. 10. Who Uses QR Codes? Airlines: <ul><li>Scan QR code to check people into their flight, contains their flight information </li></ul><ul><li>The challenge: To speed up online boarding </li></ul>Image Source: http://www.flickr.com/photos/bee721/5595356563/
  11. 11. Who Uses QR Codes? Car Manufacturers: http://www.emarketer.com/blog/index.php/chevy-case-study-qr-codes-mobile-location-inspire-brand-engagement/ <ul><li>Demo features of the Chevy Cruze and Chevy Volt </li></ul><ul><li>The challenge: Build awareness about the vehicles though neither was available to be test driven at the event </li></ul><ul><li>The solution: They attached QR codes to pre-production vehicles which took users to a microsite that highlighted the vehicle features </li></ul>Image Credit: http://www.flickr.com/photos/goosegrease/4441947205/
  12. 12. QR Codes – Yikes!
  13. 13. Common Ways to Use QR Codes <ul><li>Integrate into print advertising </li></ul><ul><li>On business cards </li></ul><ul><li>Links to more information </li></ul><ul><li>Discounts or coupons </li></ul><ul><li>Reviews </li></ul><ul><li>Integrate with social media </li></ul><ul><li>Billboards </li></ul><ul><li>Trucks </li></ul><ul><li>Events </li></ul><ul><li>Stores </li></ul><ul><li>Magazines </li></ul><ul><li>Direct Mail </li></ul>Where will you see them? NY Dept. of Sanitation Image Credit: http://www.nyc.gov/html/media/html/news/howcast_qr_recycling.shtml
  14. 14. Generating QR Codes <ul><li>3 Best Practices for Generating Reliable QR Codes </li></ul><ul><li>By Jeff Korhan on August 7, 2011 </li></ul><ul><li>http://www.jeffkorhan.com/2011/08/3-best-practices-for-generating-reliable-qr-codes.html </li></ul><ul><li>Size – Larger Codes are More Reliable </li></ul><ul><li>Clean – Short URLs Create Cleaner Codes </li></ul><ul><li>Quiet Zone – Generous Spacing is Essential </li></ul>
  15. 15. Using QR Codes Effectively <ul><li>Relevance </li></ul><ul><li>Immediacy </li></ul><ul><li>Value </li></ul><ul><li>Call to Action </li></ul><ul><li>Easy </li></ul><ul><li>Explain their benefits </li></ul><ul><li>Tracking </li></ul><ul><li>Remember: Shorter URLs = cleaner codes </li></ul><ul><li>Don’t forget the end user is viewing on a mobile device </li></ul>
  16. 16. Using QR Codes to Convert <ul><li>10 Ways to Use QR Codes for Better Conversion Rates </li></ul><ul><li>By Angie Schottmuller on July 26, 2011 </li></ul><ul><li>http://unbounce.com/conversion-rate-optimization/10-ways-to-use-qr-codes-for-better-conversion-rates/ </li></ul><ul><li>Product Comparison Data on Price Tags </li></ul><ul><li>Feedback Surveys on Sales Receipts </li></ul><ul><li>On-demand interactive video support </li></ul><ul><li>In-house Facebook Like Promo </li></ul><ul><li>Facebook Like on Products </li></ul><ul><li>Google Places Review Posters </li></ul><ul><li>Foursquare Check-in Posters </li></ul><ul><li>Interactive Custom Maps </li></ul><ul><li>Smart Reorder from Product Labels </li></ul><ul><li>Expedited RSVP & Lead Generation </li></ul>
  17. 17. Challenges <ul><li>Technically savvy audience </li></ul><ul><li>Smartphone use </li></ul><ul><li>Data charges </li></ul><ul><li>Persuade audience to “scan now” </li></ul>
  18. 18. QR Code Tools <ul><li>Google it - “QR Code Generator” </li></ul><ul><li>Bit.ly </li></ul><ul><li>MyQR.co </li></ul><ul><li>Goo.gl </li></ul><ul><li>Mobile Phone Scanner Apps </li></ul>
  19. 19. What’s Next? <ul><li>Near Field Communications (NFC) </li></ul><ul><li>Image Recognition </li></ul><ul><li>Augmented Reality (AR) </li></ul>
  20. 20. Start Today! <ul><li>Think strategically about how your company could use QR codes – how does it tie into your overall internet marketing strategy or business plan? </li></ul><ul><li>Experiment, test, track, try again! </li></ul><ul><li>Send me a creative way you’ve seen QR Codes used: email [email_address] or send to @jenika29 on Twitter! </li></ul>
  21. 21. Recap <ul><li>There are so many applications to use QR Codes </li></ul><ul><li>Make sure the application is relevant to your strategy </li></ul><ul><li>Are they just a fad or will they stick around? </li></ul>
  22. 22. Questions
  23. 23. Learn More <ul><li>Follow Hall: @Hall_Web </li></ul><ul><li>Follow Jenika: @jenika29 </li></ul><ul><li>Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars - http://www.hallme.com/webinars </li></ul><ul><li>Aug. 23, 2pm EST </li></ul><ul><ul><li>6 Advanced Features in Google Analytics You Should Know </li></ul></ul><ul><li>Sept. 6, 2pm EST </li></ul><ul><ul><li>Using Google Analytics to Measure Website Engagement </li></ul></ul><ul><li>Check out Hall’s archived webinars! </li></ul><ul><ul><li>http://www.hallme.com/archived-webinars </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>

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