Your SlideShare is downloading. ×
0
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Web Strategy (New Year's)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Web Strategy (New Year's)

881

Published on

More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set …

More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
881
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What's a Web Strategy and Why Do I Need One? (New Year’s Addition) Photo credit: http://www.flickr.com/photos/mukumbura/4043364183/
  • 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10 + Years
    • Online Suite of Tools
  • 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @Hall_Web Photo credit: http://www.flickr.com/photos/lucy_baxter/3752875665/
  • 4. About You: What You'll Learn:
    • Why a strategic mindset is essential to web success
    • How to come up with a web strategy
    • What some of the tools are at your disposal
    • How to take a proactive approach to constantly improving your efforts
    • 10 Things to consider when creating your website strategy
    • You know your website needs work but aren't sure where to start
    • You haven't really thought critically about how your website fits into your overall marketing goals
  • 5. Strategy Vs. Tactics Strategy vs. Tactics Photo credit: http://www.flickr.com/photos/nicmcphee/340917929/sizes/l/
  • 6. What Makes a Strategy? Planning and Goals Measurement Tactics and Tools Adjustment Photo credit: http://www.flickr.com/photos/ditzychic/3151674572/
  • 7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships Photo credit: http://www.flickr.com/photos/muehlinghaus/3505426440/
  • 8. Measurement Traffic Goal Completion Trends Stickiness Photo credit: http://www.flickr.com/photos/darrenhester/3901158717/
  • 9. Tactics - Tools How are we going to get goal conversion? Photo credit: http://www.flickr.com/photos/legalnonresident/3158472560/
  • 10. Web Design and Development
    • The most visible representation of your strategy
    • Develop with the needs of customers in mind (text and images)
    • Keep it simple, clean and on track to your goals
    Photo credit: http://www.flickr.com/photos/mdpny/342451580/sizes/o/
  • 11. Organic Search Marketing
    • Be found
    • Providing Value
    • Best Practices
    • Changing
  • 12.
    • Catch people who are ready to buy
    • Specificity
    Paid Search Marketing
  • 13. Connecting with People
    • Blogging
    • Social Media
    • Press Releases
    • Email
    • Multimedia
    Photo credit: http://www.flickr.com/photos/kenya/342101843/
  • 14. 10 Things to Think About
    • Define:
    • Budget
    • Expectations
    • Priorities
    • Timeline
    • Evaluate:
    • Resources
    • Landscape
    • Vision
    • Deliver:
    • Content
    • Communications
    • Value
  • 15. 10 - Budget
    • Like Buying a car
    • What part will you do yourself?
    • Expansion
    • Project Quoted
  • 16. 9 - Expectations
    • What do you want out of your site?
    • Rankings
    • SEO
    • User conversion
    • Sales leads
    • Ecommerce
  • 17. 8 - Priorities
    • What needs to be done right now?
    • What can wait till phase 2? 3? Next year?
    • What can you wiggle on?
  • 18. 7 - Timeline
    • Sitemap
    • Design
    • Copy
    • Coding (quote)
    • Testing
  • 19. 6 – Evaluate Resources
    • What do we have?
    • What do we need?
    • In house?
    • Out source?
  • 20. 5 – Evaluate Landscape
    • Competitors
    • Vertical Market
    • Other Industries
    • Industry leaders
  • 21. 4 – Evaluate Vision
    • What do you want?
    • What will it deliver?
    • What other opportunities exist?
  • 22. 3 – Deliver Content
    • Text
    • Images
    • Downloadable information
    • Shareable information
  • 23. 2 – Deliver Communications
    • Contact Forms
    • Who to contact
    • Part of your sales process
  • 24. 1 – Deliver VALUE
  • 25.  
  • 26. Re-cap
    • Define Your Goals
    • Think Strategically
    • Choose the Right Tools
    • Keep Working On It
    Photo credit: http://www.flickr.com/photos/jonathanrchang/4191262323/
  • 27. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  • 28. Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]

×