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Web Strategy (New Year's)
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Web Strategy (New Year's)

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More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set …

More important than a website, Twitter account, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.

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Transcript

  • 1. What's a Web Strategy and Why Do I Need One? (New Year’s Addition) Photo credit: http://www.flickr.com/photos/mukumbura/4043364183/
  • 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10 + Years
    • Online Suite of Tools
  • 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @Hall_Web Photo credit: http://www.flickr.com/photos/lucy_baxter/3752875665/
  • 4. About You: What You'll Learn:
    • Why a strategic mindset is essential to web success
    • How to come up with a web strategy
    • What some of the tools are at your disposal
    • How to take a proactive approach to constantly improving your efforts
    • 10 Things to consider when creating your website strategy
    • You know your website needs work but aren't sure where to start
    • You haven't really thought critically about how your website fits into your overall marketing goals
  • 5. Strategy Vs. Tactics Strategy vs. Tactics Photo credit: http://www.flickr.com/photos/nicmcphee/340917929/sizes/l/
  • 6. What Makes a Strategy? Planning and Goals Measurement Tactics and Tools Adjustment Photo credit: http://www.flickr.com/photos/ditzychic/3151674572/
  • 7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships Photo credit: http://www.flickr.com/photos/muehlinghaus/3505426440/
  • 8. Measurement Traffic Goal Completion Trends Stickiness Photo credit: http://www.flickr.com/photos/darrenhester/3901158717/
  • 9. Tactics - Tools How are we going to get goal conversion? Photo credit: http://www.flickr.com/photos/legalnonresident/3158472560/
  • 10. Web Design and Development
    • The most visible representation of your strategy
    • Develop with the needs of customers in mind (text and images)
    • Keep it simple, clean and on track to your goals
    Photo credit: http://www.flickr.com/photos/mdpny/342451580/sizes/o/
  • 11. Organic Search Marketing
    • Be found
    • Providing Value
    • Best Practices
    • Changing
  • 12.
    • Catch people who are ready to buy
    • Specificity
    Paid Search Marketing
  • 13. Connecting with People
    • Blogging
    • Social Media
    • Press Releases
    • Email
    • Multimedia
    Photo credit: http://www.flickr.com/photos/kenya/342101843/
  • 14. 10 Things to Think About
    • Define:
    • Budget
    • Expectations
    • Priorities
    • Timeline
    • Evaluate:
    • Resources
    • Landscape
    • Vision
    • Deliver:
    • Content
    • Communications
    • Value
  • 15. 10 - Budget
    • Like Buying a car
    • What part will you do yourself?
    • Expansion
    • Project Quoted
  • 16. 9 - Expectations
    • What do you want out of your site?
    • Rankings
    • SEO
    • User conversion
    • Sales leads
    • Ecommerce
  • 17. 8 - Priorities
    • What needs to be done right now?
    • What can wait till phase 2? 3? Next year?
    • What can you wiggle on?
  • 18. 7 - Timeline
    • Sitemap
    • Design
    • Copy
    • Coding (quote)
    • Testing
  • 19. 6 – Evaluate Resources
    • What do we have?
    • What do we need?
    • In house?
    • Out source?
  • 20. 5 – Evaluate Landscape
    • Competitors
    • Vertical Market
    • Other Industries
    • Industry leaders
  • 21. 4 – Evaluate Vision
    • What do you want?
    • What will it deliver?
    • What other opportunities exist?
  • 22. 3 – Deliver Content
    • Text
    • Images
    • Downloadable information
    • Shareable information
  • 23. 2 – Deliver Communications
    • Contact Forms
    • Who to contact
    • Part of your sales process
  • 24. 1 – Deliver VALUE
  • 25.  
  • 26. Re-cap
    • Define Your Goals
    • Think Strategically
    • Choose the Right Tools
    • Keep Working On It
    Photo credit: http://www.flickr.com/photos/jonathanrchang/4191262323/
  • 27. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  • 28. Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]