Using LinkedIn Answers Well

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LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn …

LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.

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  • 1. Using LinkedIn Answers Well
  • 2. Who We Are Amanda O’Brien VP of Marketing [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10+ Years in Business
    • Online Suite of Tools
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  • 4. About You What You Will Learn
    • You are on LinkedIn
    • You are using LinkedIn for business
    • You want to know ways to use LinkedIn better
    • Why LinkedIn is important for more than you think
    • How to use LinkedIn Answers to establish yourself as a leader in your industry
    • How to make connections with potential business partners and customers
    • Integrate LinkedIn Answers into your natural workflow
    Photo credit: http://www.flickr.com/photos/99zeros/474752493/
  • 5. Using LinkedIn for Business
    • Business Oriented Social Networking Site
    • Launched in 2003
    • Used for Professional Networking
    • Over 53 Million Registered Users
    • List of People you Know and Trust/Online Rolodex
    • Median age of 40
    • 69% of users between 35-64
    • 80.1% College+ graduates
  • 6. Setting Up a Detailed Profile
    • Your LinkedIn Profile is the home base
    • Update your profile
    • Review once a month
    • Close up picture of your face
    • Real contact info
    • Go Public
    • Friendly URL
    • Website Links
    • Twitter
  • 7. Applications http://www.linkedin.com/static?key=application_directory
  • 8. Join Groups and Participate http://www.linkedin.com/groupsDirectory
  • 9. Join Groups and Participate
  • 10. LinkedIn Answers
    • Share business knowledge
    • Ask questions of your network
    • Get answers fast
    • Answer questions
    • Establish yourself as an expert
    • Lower potential buyers risk
    • Stay up to date with your industry
    • Great for blog fodder
    • Use your networks knowledge, experience and opinions
  • 11. Questions in Your Network How many people answered? Who asked this question? The question title Category How you are linked to them When the question was asked
  • 12. Question Categories
  • 13. How to Ask a Question
    • Question title
    • Details
    • Descriptive
    • Concise
    • Category and sub category
    • Geographic specific
  • 14.  
  • 15. How to Ask a Private Question
  • 16. Creating Relationships
    • Be genuine
    • Thank people for good answers
    • Start relationships online with the intent to take them offline
  • 17. How to Answer a Question
    • Add value
    • Not the place for a sales pitch
    • Be clear
    • Add resources (blog, article etc.)
    • Suggest an expert
    • Write personal note
    • Becomes part of your profile
    • Demonstrate expertise and your connections
  • 18. Select an Expert
  • 19. Earn Expertise
    • Chosen by fellow users
    • You answer selected as the best
    • The more points, the higher you appear on lists of experts
  • 20. Advanced Answers Search
  • 21.
    • “ The definition of insanity is doing the same thing over and over again and expecting different results” – Albert Einstein
    Photo credit: http://www.flickr.com/photos/dunechaser/567753250/
  • 22. Business Goals
    • What are your business goals?
    • What categories and questions will help you achieve those goals?
    • Being busy vs. being effective
    • Stay on topic
  • 23. Subscribe to a Category
  • 24. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
    • LinkedIn is a great networking tool
    • Create a detailed profile – home base
    • LinkedIn Answers – establish yourself as an expert
    • It's marketing
    • Not a sales pitch
    • Keep business goals in mind
    • Find a way to add to workflow
    • Business social networking site
  • 25. Learn More!
    • Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
      • Five SEO Mistakes to Avoid
    • Follow Hall on Twitter - Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]