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T urning Traffic into Dollars User Conversion Explained
User  Conversion Starts With Users
Good
Bad
Ugly
Whatever Works For You
Stuff People Do: <ul><li>Buy A Product </li></ul><ul><li>Contact Us </li></ul><ul><li>Sign Up </li></ul><ul><li>Call Me </...
Identifying User Conversion  <ul><li>Offers </li></ul><ul><li>Sales </li></ul><ul><li>Repeat visitors </li></ul><ul><li>Fr...
Choosing an Offer <ul><li>Tangible </li></ul><ul><li>Relevant </li></ul><ul><li>Valuable </li></ul>
It's Not What You Want. It's What I Want
... I'm still here
Tracking Goals – How it works: <ul><li>Click on Button </li></ul><ul><li>View Landing Page </li></ul><ul><li>Fill Out Form...
Making Sense of the Numbers <ul><li># of Queries </li></ul><ul><li># of Responses </li></ul><ul><ul><li># of Bounces </li>...
<ul><li>Top 1/3 </li></ul><ul><li>Look at Me! </li></ul><ul><li>Consistency </li></ul><ul><li>Use Stats </li></ul>DO!
<ul><li>Ask a Leap of Faith </li></ul><ul><li>Waste People's Time </li></ul><ul><li>Ask for Too Much </li></ul><ul><li>Get...
Re-Cap <ul><li>Offer Something </li></ul><ul><li>Track it </li></ul><ul><li>Know Your Customers </li></ul>
Why? <ul><li>If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated ...
Learn More! <ul><li>SEO Vision Blog -  http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast –  http://www.hallme...
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Turning Traffic into Dollars - User Conversion Explained

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So you got traffic. You've got top search rankings and a great PPC campaign. You've got your site all over the social media-sphere... but no one seems to be buying... what gives?! Find out what you might be missing in this discussion of user conversion, the process of finding out how to turn website visitors into qualified sales leads and, ultimately, customers.

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Transcript of "Turning Traffic into Dollars - User Conversion Explained"

  1. 1. T urning Traffic into Dollars User Conversion Explained
  2. 2. User Conversion Starts With Users
  3. 3. Good
  4. 4. Bad
  5. 5. Ugly
  6. 6. Whatever Works For You
  7. 7. Stuff People Do: <ul><li>Buy A Product </li></ul><ul><li>Contact Us </li></ul><ul><li>Sign Up </li></ul><ul><li>Call Me </li></ul>
  8. 8. Identifying User Conversion <ul><li>Offers </li></ul><ul><li>Sales </li></ul><ul><li>Repeat visitors </li></ul><ul><li>Free Catalogs </li></ul>
  9. 9. Choosing an Offer <ul><li>Tangible </li></ul><ul><li>Relevant </li></ul><ul><li>Valuable </li></ul>
  10. 10. It's Not What You Want. It's What I Want
  11. 11. ... I'm still here
  12. 12. Tracking Goals – How it works: <ul><li>Click on Button </li></ul><ul><li>View Landing Page </li></ul><ul><li>Fill Out Form </li></ul><ul><li>Receive Offer </li></ul>
  13. 13. Making Sense of the Numbers <ul><li># of Queries </li></ul><ul><li># of Responses </li></ul><ul><ul><li># of Bounces </li></ul></ul><ul><ul><li>Feedback </li></ul></ul>
  14. 14. <ul><li>Top 1/3 </li></ul><ul><li>Look at Me! </li></ul><ul><li>Consistency </li></ul><ul><li>Use Stats </li></ul>DO!
  15. 15. <ul><li>Ask a Leap of Faith </li></ul><ul><li>Waste People's Time </li></ul><ul><li>Ask for Too Much </li></ul><ul><li>Get emotional </li></ul>DON'T!
  16. 16. Re-Cap <ul><li>Offer Something </li></ul><ul><li>Track it </li></ul><ul><li>Know Your Customers </li></ul>
  17. 17. Why? <ul><li>If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads. </li></ul>
  18. 18. Learn More! <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast – http://www.hallme.com/podcast </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><li>Follow Hall on Twitter - Hall_Web </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>= Free Professional Look at Your Website
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