T urning Traffic into Dollars User Conversion Explained

User Conversion Starts With Users

Good

Bad

Ugly

Whatever Works For You

Stuff People Do: Buy A Product Contact Us Sign Up Call Me

Buy A Product

Contact Us

Sign Up

Call Me

Identifying User Conversion Offers Sales Repeat visitors Free Catalogs

Offers

Sales

Repeat visitors

Free Catalogs

Choosing an Offer Tangible Relevant Valuable

Tangible

Relevant

Valuable

It's Not What You Want. It's What I Want

... I'm still here

Tracking Goals – How it works: Click on Button View Landing Page Fill Out Form Receive Offer

Click on Button

View Landing Page

Fill Out Form

Receive Offer

Making Sense of the Numbers # of Queries # of Responses # of Bounces Feedback

# of Queries

# of Responses

# of Bounces

Feedback

Top 1/3 Look at Me! Consistency Use Stats DO!

Top 1/3

Look at Me!

Consistency

Use Stats

Ask a Leap of Faith Waste People's Time Ask for Too Much Get emotional DON'T!

Ask a Leap of Faith

Waste People's Time

Ask for Too Much

Get emotional

Re-Cap Offer Something Track it Know Your Customers

Offer Something

Track it

Know Your Customers

Why? If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads.

If you have 1,000 visitors to your site per month and you increase conversion by ½ of 1%, you have generated 5 new sales leads.

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SEO Vision Blog - http://www.hallme.com/blog

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Call us! 1-877-425-5932 (HALL-WEB)‏