Take Your Business to the Next Level with Social Media
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Take Your Business to the Next Level with Social Media

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    Take Your Business to the Next Level with Social Media Take Your Business to the Next Level with Social Media Presentation Transcript

    • Take Your Business to the Next Level with Social Media
      Amanda O’Brien | Hall Internet Marketing
    • Introduction
      Amanda O’Brien, VP of Marketing at Hall Internet Marketing
      This presentation will be available online after the conference. You will receive an email for the Summit session website approximately 1-2 weeks after Summit.
      Follow Sage on Twitter: @Sage_Summit
      Use the official Summit hashtag: #SageSummit
      Follow me on Twitter: @hall_web and @amanda_pants
    • HI!
    • How popular is social media?
      3.5 billion pieces of content shared on Facebook each week
      96% of 18-35 year olds are on a social network
      78% of consumers trust peer recommendations
      30 million tweets per day
      If Facebook was a country, it would be the third largest country in the world
      http://engaugemedia.com/the-numbers-dont-lie/
    • Businesses are using social media to connect with people…
      Photo credit: http://www.flickr.com/photos/thisparticulargreg/362937046/
    • But is it moving their bottom line?
      or
    • Social Media is more about building relationships
    • Not an advertising platform
      Crafted
      One way
      Set it and forget it
      Photo credit: http://www.flickr.com/photos/colleen-lane/4989879947/
      Social Media is about building relationships
    • Each person is personalizing their internet experience
      Photo credit: http://blog.franciscocosta.com/2010-with-a-tin-foil-hat.html/
      Social Media is about building relationships
    • Start with a plan
      Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
    • Social Media Goals
      Decide what success is
      More inbound traffic
      Website conversions
      More mentions
      Better search rankings
      Establish yourself as an expert
      “You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
    • Social Media Plan
      Create measurable goals and a plan to get there
    • Social Media Strategy
      How are you going to get from where you are to your goals
      What will you measure along the way?
      How much time are you going to set aside?
      What tools are you going to use?
      Rank higher for a search term
      Where are you now for that term?
      Site optimized for that term?
      Need inbound traffic
      LinkedIn Answers, search twitter, answer and refer
      Blog posts on topic
      Mentions, RTs, Inbound traffic
      Where am I now?
    • Stand out from the crowd
    • Vanilla doesn’t move the ticker
      Photo credit: http://www.flickr.com/photos/pinksherbet/3398923323/
      Stand out from the crowd
    • What makes you different from your competition?
      How can you use that to your advantage
      Location
      Methodologies
      Customer Service
      Products
      Speed
      Your network
      Cost
      Experience
      What do your most loyal customers say?
      Photo credit: http://cheezburger.com/View/3495816192/
      Stand out from the crowd
    • Start with one thing (or two) and do it well
      When you are ready, move on to the next
      The most important platform is the ones your customers are on
    • Optimize social media efforts – smarter and more efficiently
      Photo credit: http://www.flickr.com/photos/skinnyde/12980283/
      Stand out from the crowd
    • Determine what is working
      What is bringing traffic to your site?
      What times of day are working?
      What can you automate?
      Stand out from the crowd
    • Mix up your content
      Space your posts out over time
      Mix up the types of content
      Ask questions, request feedback
      Stand out from the crowd
    • Think before you post
      Know your keywords
      Think about the newsfeed, not your wall or page
      Stand out from the crowd
    • Target the right people
      Build on current relationships
      Identify pain points of your customers
      Update geographically
      Stand out from the crowd
    • I want to go viral!
    • Create content for your website
      More of what is ‘working’ less of what isn’t
      Say the same thing but differently
      Reuse content you already have
      Analytics
      Referring traffic
      Content views
    • Drive traffic to your website
    • Social Media keeps changing
      Terms and conditions
      What is hot
      Drive traffic to your website
    • Regularly post content on your site, use social media to get them there
      Blog posts
      eBooks
      Webinars
      PDFs
      Drive traffic to your website
    • Create landing pages and goals for them
      Pages that encourage a conversion
      Drive traffic to your website
    • Get people on your property
      Get them to convert on your website
      See their activity
      Drive traffic to your website
    • Strengthen Relationships with customers & potential buyers
      Interact and share content from other people
      Tailor your message to specific target markets
      Test Facebook advertising to see how many of the people you are trying to reach are on Facebook
    • Website visitors into customers
      Website conversion
      How to Best Manage and Grow Your Website for Lead Generation with Jenika July 12 at 10:00am.
      Give them an action to take
      Content for different users
      Researchers
      Current customers
      Purchasers
    • To do now: Reorganize your social media efforts
      Build out your business Facebook page, like other pages, use as a news aggregator and participate as your company
      Using a personal page? Create lists
      Clean up your Twitter account with a service like manageflitter – less about numbers and more about who
      Lay out the welcome mat on your website and set up goal conversions in analytics
      Figure out where you want to be and set expectations!
    • What is next?
      Mobile
      Personalized internet experiences
      Social Media backlash?
      Google+
    • Summary
      You need to have a plan in place to reach your goals
      Work social media into your companies culture
      Word of mouth marketing with new tools
      Measure your results as you go
      Stick with what works
      Find a social media travel agent
    • Your Feedback is Important to Us!
      Please visit a Sage SummitSurvey kiosks to complete the evaluation form for this session.
      Remember each completed survey form is another entry for one of three iPad drawings.
      Your feedback helps us improve future sessions and presentation techniques.
      Please include your session code on the evaluation form: 8612
    • Contact Information
      Presenter Contact Information:
      Amanda O’Brien
      Hall Internet Marketing
      amanda@hallme.com
      @amanda_pants
      Follow Sage on Twitter: @Sage_Summit
      Use the official Summit hashtag: #SageSummit
      Thank you for your participation.