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Take Your Business to the Next Level with Social Media Amanda O’Brien | Hall Internet Marketing
Introduction Amanda O’Brien, VP of Marketing at Hall Internet Marketing This presentation will be available online after the conference. You will receive an email for the Summit session website approximately 1-2 weeks after Summit. Follow Sage on Twitter: @Sage_Summit Use the official Summit hashtag: #SageSummit Follow me on Twitter: @hall_web and @amanda_pants
How popular is social media? 3.5 billion pieces of content shared on Facebook each week 96% of 18-35 year olds are on a social network 78% of consumers trust peer recommendations 30 million tweets per day If Facebook was a country, it would be the third largest country in the world http://engaugemedia.com/the-numbers-dont-lie/
Businesses are using social media to connect with people… Photo credit: http://www.flickr.com/photos/thisparticulargreg/362937046/
Social Media is more about building relationships
Not an advertising platform Crafted One way Set it and forget it Photo credit: http://www.flickr.com/photos/colleen-lane/4989879947/ Social Media is about building relationships
Each person is personalizing their internet experience Photo credit: http://blog.franciscocosta.com/2010-with-a-tin-foil-hat.html/ Social Media is about building relationships
Start with a plan Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
Social Media Goals Decide what success is More inbound traffic Website conversions More mentions Better search rankings Establish yourself as an expert “You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
Social Media Plan Create measurable goals and a plan to get there
Social Media Strategy How are you going to get from where you are to your goals What will you measure along the way? How much time are you going to set aside? What tools are you going to use? Rank higher for a search term Where are you now for that term? Site optimized for that term? Need inbound traffic LinkedIn Answers, search twitter, answer and refer Blog posts on topic Mentions, RTs, Inbound traffic Where am I now?
Vanilla doesn’t move the ticker Photo credit: http://www.flickr.com/photos/pinksherbet/3398923323/ Stand out from the crowd
What makes you different from your competition? How can you use that to your advantage Location Methodologies Customer Service Products Speed Your network Cost Experience What do your most loyal customers say? Photo credit: http://cheezburger.com/View/3495816192/ Stand out from the crowd
Start with one thing (or two) and do it well When you are ready, move on to the next The most important platform is the ones your customers are on
Optimize social media efforts – smarter and more efficiently Photo credit: http://www.flickr.com/photos/skinnyde/12980283/ Stand out from the crowd
Determine what is working What is bringing traffic to your site? What times of day are working? What can you automate? Stand out from the crowd
Mix up your content Space your posts out over time Mix up the types of content Ask questions, request feedback Stand out from the crowd
Think before you post Know your keywords Think about the newsfeed, not your wall or page Stand out from the crowd
Target the right people Build on current relationships Identify pain points of your customers Update geographically Stand out from the crowd
Social Media keeps changing Terms and conditions What is hot Drive traffic to your website
Regularly post content on your site, use social media to get them there Blog posts eBooks Webinars PDFs Drive traffic to your website
Create landing pages and goals for them Pages that encourage a conversion Drive traffic to your website
Get people on your property Get them to convert on your website See their activity Drive traffic to your website
Strengthen Relationships with customers & potential buyers Interact and share content from other people Tailor your message to specific target markets Test Facebook advertising to see how many of the people you are trying to reach are on Facebook
Website visitors into customers Website conversion How to Best Manage and Grow Your Website for Lead Generation with Jenika July 12 at 10:00am. Give them an action to take Content for different users Researchers Current customers Purchasers
To do now: Reorganize your social media efforts Build out your business Facebook page, like other pages, use as a news aggregator and participate as your company Using a personal page? Create lists Clean up your Twitter account with a service like manageflitter – less about numbers and more about who Lay out the welcome mat on your website and set up goal conversions in analytics Figure out where you want to be and set expectations!
What is next? Mobile Personalized internet experiences Social Media backlash? Google+
Summary You need to have a plan in place to reach your goals Work social media into your companies culture Word of mouth marketing with new tools Measure your results as you go Stick with what works Find a social media travel agent
Your Feedback is Important to Us! Please visit a Sage SummitSurvey kiosks to complete the evaluation form for this session. Remember each completed survey form is another entry for one of three iPad drawings. Your feedback helps us improve future sessions and presentation techniques. Please include your session code on the evaluation form: 8612
Contact Information Presenter Contact Information: Amanda O’Brien Hall Internet Marketing firstname.lastname@example.org @amanda_pants Follow Sage on Twitter: @Sage_Summit Use the official Summit hashtag: #SageSummit Thank you for your participation.