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Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
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Take Your Business to the Next Level with Social Media

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  • 1. Take Your Business to the Next Level with Social Media<br />Amanda O’Brien | Hall Internet Marketing<br />
  • 2. Introduction<br />Amanda O’Brien, VP of Marketing at Hall Internet Marketing<br />This presentation will be available online after the conference. You will receive an email for the Summit session website approximately 1-2 weeks after Summit. <br />Follow Sage on Twitter: @Sage_Summit<br />Use the official Summit hashtag: #SageSummit<br />Follow me on Twitter: @hall_web and @amanda_pants<br />
  • 3. HI!<br />
  • 4. How popular is social media?<br />3.5 billion pieces of content shared on Facebook each week<br />96% of 18-35 year olds are on a social network<br />78% of consumers trust peer recommendations<br />30 million tweets per day<br />If Facebook was a country, it would be the third largest country in the world<br />http://engaugemedia.com/the-numbers-dont-lie/<br />
  • 5. Businesses are using social media to connect with people…<br />Photo credit: http://www.flickr.com/photos/thisparticulargreg/362937046/<br />
  • 6. But is it moving their bottom line?<br />or<br />
  • 7. Social Media is more about building relationships<br />
  • 8. Not an advertising platform<br />Crafted<br />One way<br />Set it and forget it<br />Photo credit: http://www.flickr.com/photos/colleen-lane/4989879947/<br />Social Media is about building relationships<br />
  • 9. Each person is personalizing their internet experience<br />Photo credit: http://blog.franciscocosta.com/2010-with-a-tin-foil-hat.html/<br />Social Media is about building relationships<br />
  • 10. Start with a plan<br />Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/<br />
  • 11. Social Media Goals<br />Decide what success is<br />More inbound traffic<br />Website conversions<br />More mentions<br />Better search rankings<br />Establish yourself as an expert<br />“You’ve got to be very careful if you don’t know where you are going, because you may never get there.”<br />
  • 12. Social Media Plan<br />Create measurable goals and a plan to get there<br />
  • 13. Social Media Strategy<br />How are you going to get from where you are to your goals<br />What will you measure along the way?<br />How much time are you going to set aside?<br />What tools are you going to use?<br />Rank higher for a search term<br />Where are you now for that term?<br />Site optimized for that term?<br />Need inbound traffic<br />LinkedIn Answers, search twitter, answer and refer<br />Blog posts on topic<br />Mentions, RTs, Inbound traffic<br />Where am I now?<br />
  • 14. Stand out from the crowd <br />
  • 15. Vanilla doesn’t move the ticker<br />Photo credit: http://www.flickr.com/photos/pinksherbet/3398923323/<br />Stand out from the crowd<br />
  • 16. What makes you different from your competition?<br />How can you use that to your advantage<br />Location<br />Methodologies<br />Customer Service<br />Products<br />Speed<br />Your network<br />Cost<br />Experience<br />What do your most loyal customers say?<br />Photo credit: http://cheezburger.com/View/3495816192/<br />Stand out from the crowd<br />
  • 17. Start with one thing (or two) and do it well<br />When you are ready, move on to the next<br />The most important platform is the ones your customers are on<br />
  • 18. Optimize social media efforts – smarter and more efficiently<br />Photo credit: http://www.flickr.com/photos/skinnyde/12980283/<br />Stand out from the crowd<br />
  • 19. Determine what is working<br />What is bringing traffic to your site?<br />What times of day are working?<br />What can you automate?<br />Stand out from the crowd<br />
  • 20. Mix up your content<br />Space your posts out over time<br />Mix up the types of content<br />Ask questions, request feedback<br />Stand out from the crowd<br />
  • 21. Think before you post<br />Know your keywords<br />Think about the newsfeed, not your wall or page<br />Stand out from the crowd<br />
  • 22. Target the right people<br />Build on current relationships<br />Identify pain points of your customers<br />Update geographically<br />Stand out from the crowd<br />
  • 23. I want to go viral!<br />
  • 24. Create content for your website<br />More of what is ‘working’ less of what isn’t<br />Say the same thing but differently<br />Reuse content you already have<br />Analytics<br />Referring traffic<br />Content views<br />
  • 25.
  • 26. Drive traffic to your website<br />
  • 27. Social Media keeps changing<br />Terms and conditions<br />What is hot<br />Drive traffic to your website<br />
  • 28. Regularly post content on your site, use social media to get them there<br />Blog posts<br />eBooks<br />Webinars<br />PDFs<br />Drive traffic to your website<br />
  • 29. Create landing pages and goals for them<br />Pages that encourage a conversion<br />Drive traffic to your website<br />
  • 30. Get people on your property<br />Get them to convert on your website<br />See their activity<br />Drive traffic to your website<br />
  • 31. Strengthen Relationships with customers &amp; potential buyers <br />Interact and share content from other people<br />Tailor your message to specific target markets<br />Test Facebook advertising to see how many of the people you are trying to reach are on Facebook<br />
  • 32. Website visitors into customers<br />Website conversion<br />How to Best Manage and Grow Your Website for Lead Generation with Jenika July 12 at 10:00am.<br />Give them an action to take<br />Content for different users<br />Researchers<br />Current customers<br />Purchasers<br />
  • 33. To do now: Reorganize your social media efforts <br />Build out your business Facebook page, like other pages, use as a news aggregator and participate as your company<br />Using a personal page? Create lists<br />Clean up your Twitter account with a service like manageflitter – less about numbers and more about who<br />Lay out the welcome mat on your website and set up goal conversions in analytics<br />Figure out where you want to be and set expectations!<br />
  • 34. What is next? <br />Mobile<br />Personalized internet experiences<br />Social Media backlash?<br />Google+<br />
  • 35. Summary<br />You need to have a plan in place to reach your goals<br />Work social media into your companies culture<br />Word of mouth marketing with new tools<br />Measure your results as you go<br />Stick with what works<br />Find a social media travel agent<br />
  • 36. Your Feedback is Important to Us!<br />Please visit a Sage SummitSurvey kiosks to complete the evaluation form for this session. <br />Remember each completed survey form is another entry for one of three iPad drawings.<br />Your feedback helps us improve future sessions and presentation techniques. <br />Please include your session code on the evaluation form: 8612<br />
  • 37. Contact Information<br />Presenter Contact Information:<br />Amanda O’Brien<br />Hall Internet Marketing<br />amanda@hallme.com<br />@amanda_pants<br />Follow Sage on Twitter: @Sage_Summit<br />Use the official Summit hashtag: #SageSummit<br />Thank you for your participation.<br />

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