Take Your Business to the Next Level with Social Media

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  • 1. Take Your Business to the Next Level with Social Media
    Amanda O’Brien | Hall Internet Marketing
  • 2. Introduction
    Amanda O’Brien, VP of Marketing at Hall Internet Marketing
    This presentation will be available online after the conference. You will receive an email for the Summit session website approximately 1-2 weeks after Summit.
    Follow Sage on Twitter: @Sage_Summit
    Use the official Summit hashtag: #SageSummit
    Follow me on Twitter: @hall_web and @amanda_pants
  • 3. HI!
  • 4. How popular is social media?
    3.5 billion pieces of content shared on Facebook each week
    96% of 18-35 year olds are on a social network
    78% of consumers trust peer recommendations
    30 million tweets per day
    If Facebook was a country, it would be the third largest country in the world
    http://engaugemedia.com/the-numbers-dont-lie/
  • 5. Businesses are using social media to connect with people…
    Photo credit: http://www.flickr.com/photos/thisparticulargreg/362937046/
  • 6. But is it moving their bottom line?
    or
  • 7. Social Media is more about building relationships
  • 8. Not an advertising platform
    Crafted
    One way
    Set it and forget it
    Photo credit: http://www.flickr.com/photos/colleen-lane/4989879947/
    Social Media is about building relationships
  • 9. Each person is personalizing their internet experience
    Photo credit: http://blog.franciscocosta.com/2010-with-a-tin-foil-hat.html/
    Social Media is about building relationships
  • 10. Start with a plan
    Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
  • 11. Social Media Goals
    Decide what success is
    More inbound traffic
    Website conversions
    More mentions
    Better search rankings
    Establish yourself as an expert
    “You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
  • 12. Social Media Plan
    Create measurable goals and a plan to get there
  • 13. Social Media Strategy
    How are you going to get from where you are to your goals
    What will you measure along the way?
    How much time are you going to set aside?
    What tools are you going to use?
    Rank higher for a search term
    Where are you now for that term?
    Site optimized for that term?
    Need inbound traffic
    LinkedIn Answers, search twitter, answer and refer
    Blog posts on topic
    Mentions, RTs, Inbound traffic
    Where am I now?
  • 14. Stand out from the crowd
  • 15. Vanilla doesn’t move the ticker
    Photo credit: http://www.flickr.com/photos/pinksherbet/3398923323/
    Stand out from the crowd
  • 16. What makes you different from your competition?
    How can you use that to your advantage
    Location
    Methodologies
    Customer Service
    Products
    Speed
    Your network
    Cost
    Experience
    What do your most loyal customers say?
    Photo credit: http://cheezburger.com/View/3495816192/
    Stand out from the crowd
  • 17. Start with one thing (or two) and do it well
    When you are ready, move on to the next
    The most important platform is the ones your customers are on
  • 18. Optimize social media efforts – smarter and more efficiently
    Photo credit: http://www.flickr.com/photos/skinnyde/12980283/
    Stand out from the crowd
  • 19. Determine what is working
    What is bringing traffic to your site?
    What times of day are working?
    What can you automate?
    Stand out from the crowd
  • 20. Mix up your content
    Space your posts out over time
    Mix up the types of content
    Ask questions, request feedback
    Stand out from the crowd
  • 21. Think before you post
    Know your keywords
    Think about the newsfeed, not your wall or page
    Stand out from the crowd
  • 22. Target the right people
    Build on current relationships
    Identify pain points of your customers
    Update geographically
    Stand out from the crowd
  • 23. I want to go viral!
  • 24. Create content for your website
    More of what is ‘working’ less of what isn’t
    Say the same thing but differently
    Reuse content you already have
    Analytics
    Referring traffic
    Content views
  • 25.
  • 26. Drive traffic to your website
  • 27. Social Media keeps changing
    Terms and conditions
    What is hot
    Drive traffic to your website
  • 28. Regularly post content on your site, use social media to get them there
    Blog posts
    eBooks
    Webinars
    PDFs
    Drive traffic to your website
  • 29. Create landing pages and goals for them
    Pages that encourage a conversion
    Drive traffic to your website
  • 30. Get people on your property
    Get them to convert on your website
    See their activity
    Drive traffic to your website
  • 31. Strengthen Relationships with customers & potential buyers
    Interact and share content from other people
    Tailor your message to specific target markets
    Test Facebook advertising to see how many of the people you are trying to reach are on Facebook
  • 32. Website visitors into customers
    Website conversion
    How to Best Manage and Grow Your Website for Lead Generation with Jenika July 12 at 10:00am.
    Give them an action to take
    Content for different users
    Researchers
    Current customers
    Purchasers
  • 33. To do now: Reorganize your social media efforts
    Build out your business Facebook page, like other pages, use as a news aggregator and participate as your company
    Using a personal page? Create lists
    Clean up your Twitter account with a service like manageflitter – less about numbers and more about who
    Lay out the welcome mat on your website and set up goal conversions in analytics
    Figure out where you want to be and set expectations!
  • 34. What is next?
    Mobile
    Personalized internet experiences
    Social Media backlash?
    Google+
  • 35. Summary
    You need to have a plan in place to reach your goals
    Work social media into your companies culture
    Word of mouth marketing with new tools
    Measure your results as you go
    Stick with what works
    Find a social media travel agent
  • 36. Your Feedback is Important to Us!
    Please visit a Sage SummitSurvey kiosks to complete the evaluation form for this session.
    Remember each completed survey form is another entry for one of three iPad drawings.
    Your feedback helps us improve future sessions and presentation techniques.
    Please include your session code on the evaluation form: 8612
  • 37. Contact Information
    Presenter Contact Information:
    Amanda O’Brien
    Hall Internet Marketing
    amanda@hallme.com
    @amanda_pants
    Follow Sage on Twitter: @Sage_Summit
    Use the official Summit hashtag: #SageSummit
    Thank you for your participation.