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Transcript

  • 1. GEN34 : Take Control of Your Website: Putting Wordpress to Work for You Amanda O’Brien
  • 2. CPE Credit
    • In order to receive CPE credit for this session you must be present for the entire session.
      • Session code: <Presenter enter session code here>
      • Recommended CPE credit = 1 <Presenter changes this to 1 for 60 min sessions, 1.5 for 90 min sessions, 1.5 for 75 min sessions and 2 for 120 min sessions>
      • Delivery Method = Group Live
      • Field of Study = Specialized Knowledge and Applications
    • Visit the Continuing Professional Education kiosks to enter CPE credit during the conference.
  • 3. Introduction
    • This presentation will be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights.
    • [email_address] Booth 517
    Amanda O’Brien VP of Marketing Hall Web Services
  • 4. Learning Objectives
    • After participating in this session, you will be able to:
      • Know the benefits of a CMS/Wordpress website
      • How much content your website needs
      • How to customize your Wordpress site
      • Important Plugins to make your site work for you
  • 5. Benefits of a Wordpress site
    • Easy to use
    • Each entry is a new page
    • Great for SEO
    • Categorizes information
    • No need for web developer to update content
    • Great compliment to a business website
    • Can be skinned to look like your website
    Photo credit: http://www.flickr.com/photos/joeltelling/292642699/
  • 6. Other Popular CMS Systems
    • Joomla
      • Open source
      • Great for designers
    • Drupal
      • Open source
      • More developer friendly (not necessarily user friendly)
      • Ready for more hand coding
  • 7. Blog Benefits
    • Social Media Hub
    • More personal companion to your website
    • Easy to update and organize
    • WYSIWYG editors make formatting easier
    • Gets your website and company found
  • 8. CMS/Blog Downfalls
    • Time commitment
    • Checks and balances
    • More responsible for knowing SEO
    • Wordpress easier to use but not as customizable
  • 9. Things to Consider Before
    • What are your goals?
    • Strategy
    • Allowing comments
    • Who is going to write?
    • How often?
  • 10. Succeeding at Blogging
    • Provide valuable content
    • Create an editorial calendar
    • Be consistent
    • Define and stick to your niche
    • Read other blogs
    • Mix it up (video, images)
    • Write what you know and care about
  • 11. Setting Goals
    • Sell more stuff
    • Establish yourself as expert
    • Brand Awareness
    • Customer Service
  • 12. Measure Trek to Those Goals
    • Business Goals not blog metrics
    • Website Traffic
    • Traffic from Blog to Product Pages
    • Blog only offering (discount codes)
    • Brand mentions on social media sites and other blogs
    • Trackbacks
    • Comments
    • Lower Customer Service Calls
  • 13. How much content is enough?
    • Search engines read words
    • Keyword searches are getting more complex
    • More you update, more search engines come back
    • Being consistent is more important
    • 1 a week and measure effectiveness
  • 14. Lets Get Technical
  • 15. Getting Started
    • Domain (Dreamhost one-click Wordpress Option)
    • FTP (File transfer protocol)
    • Theme or create a custom theme (clothes for your blog)
    • Blogging for you or to be found?
    • What happens between web visit and a sale?
  • 16. Free Themes vs. Pay vs. Create
    • Free doesn’t mean good
    • Bad code makes it hard for search engines to read your website
    • Free usually means lack of control
    • Create – need lots of technical skills
  • 17. Thesis
  • 18. Now What?
  • 19. Get Found and Make Subscribing Easy
    • SEO
      • Key words
      • Google Adwords free keyword tool
      • Optimize content
    • Categories
    • Email subscribers
      • Less tech savvy
    • RSS subscribers
  • 20. Plugins
    • Akismet
    • SEO Title Tag
    • Sociable
    • Disqus
  • 21. Questions?
  • 22. Summary
    • A Wordpress site, blog or CMS may be a viable solution
    • Inexpensive
    • Easy to update
    • Need content and in-house resources
    • Define your nich, position yourself as an expert
    • Try plugins to make it easier
  • 23. Your Feedback is Important to Us!
    • Please complete the evaluation form for this session.
    • Your feedback helps us improve future sessions and presentation techniques.
    • Please include your session code on the evaluation form : <presenter enters session code here>
    • Contact Information: <Presenter enters contact information here, if desired, or deletes this bullet.>
    • Thank you for your participation.