Advanced Marketing Show, Don't Tell! Using Video to Tell Your Story
What Is Marketing? <ul><li>Marketing is Storytelling </li></ul><ul><li>Medium is not the message </li></ul><ul><li>&quot;O...
What Does Inbound Marketing Have to Do with Video? <ul><li>Broadcast The Right Message </li></ul><ul><li>Create Value, Not...
Why is it the Time Right for Video? <ul><li>The technology is there </li></ul><ul><li>Expectations are growing </li></ul><...
What Kind of Videos Can I Make? <ul><li>Success Stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Welcome </li></ul...
What Works <ul><li>Unique </li></ul><ul><li>Memorable </li></ul><ul><ul><li>Shareable </li></ul></ul><ul><ul><li>Increased...
What Doesn't <ul><li>Confusing </li></ul><ul><li>Vague Message </li></ul><ul><li>Not that funny </li></ul><ul><li>Nothing ...
What Will Work for YOU? <ul><li>Take Inspiration, But Don't Rip Off </li></ul><ul><li>Dare to Be Yourself </li></ul><ul><l...
How Do You Make a Hit? <ul><li>Right people, right time </li></ul><ul><li>Message that resonates </li></ul><ul><li>Easily ...
Measuring Success <ul><li>Visits, impressions, clickthroughs </li></ul><ul><li>Hits to custom site or landing page </li></...
Getting Started! <ul><li>Choose an Idea </li></ul><ul><li>Figure out Your Audience </li></ul><ul><li>Develop a Strategy </...
Making it all happen <ul><li>Submit a site analysis via our website  http://www.hallme.com  or call us today:1-877-425-593...
Learn More! <ul><li>SEO Vision Blog -  http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast – Answers to web mar...
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Show, Don't Tell! Using Video to Tell Your Story

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If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.

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Show, Don't Tell! Using Video to Tell Your Story

  1. 1. Advanced Marketing Show, Don't Tell! Using Video to Tell Your Story
  2. 2. What Is Marketing? <ul><li>Marketing is Storytelling </li></ul><ul><li>Medium is not the message </li></ul><ul><li>&quot;Outbound&quot; vs &quot;Inbound&quot; Marketing </li></ul>
  3. 3. What Does Inbound Marketing Have to Do with Video? <ul><li>Broadcast The Right Message </li></ul><ul><li>Create Value, Not Commercials </li></ul><ul><li>Let Customers Tell Their Stories </li></ul><ul><li>Make Something Worth Talking About </li></ul>
  4. 4. Why is it the Time Right for Video? <ul><li>The technology is there </li></ul><ul><li>Expectations are growing </li></ul><ul><li>Allows you to say a lot, quickly </li></ul><ul><li>Production costs are declining </li></ul>
  5. 5. What Kind of Videos Can I Make? <ul><li>Success Stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Welcome </li></ul><ul><li>Educational </li></ul><ul><li>Product Demo </li></ul><ul><li>Viral Content </li></ul>
  6. 6. What Works <ul><li>Unique </li></ul><ul><li>Memorable </li></ul><ul><ul><li>Shareable </li></ul></ul><ul><ul><li>Increased Sales 5X </li></ul></ul>
  7. 7. What Doesn't <ul><li>Confusing </li></ul><ul><li>Vague Message </li></ul><ul><li>Not that funny </li></ul><ul><li>Nothing new </li></ul>
  8. 8. What Will Work for YOU? <ul><li>Take Inspiration, But Don't Rip Off </li></ul><ul><li>Dare to Be Yourself </li></ul><ul><li>What will work? Humor? Value? Comfort? Anger? </li></ul><ul><li>You don't need to use every tool </li></ul>
  9. 9. How Do You Make a Hit? <ul><li>Right people, right time </li></ul><ul><li>Message that resonates </li></ul><ul><li>Easily shared </li></ul><ul><li>YOU share it (blog, site, YouTube, etc. </li></ul><ul><li>Try, try try again </li></ul>
  10. 10. Measuring Success <ul><li>Visits, impressions, clickthroughs </li></ul><ul><li>Hits to custom site or landing page </li></ul><ul><li>Not always about the bottom-line </li></ul>
  11. 11. Getting Started! <ul><li>Choose an Idea </li></ul><ul><li>Figure out Your Audience </li></ul><ul><li>Develop a Strategy </li></ul><ul><li>THEN produce the video </li></ul><ul><li>Get the word out </li></ul><ul><li>Have fun! </li></ul>
  12. 12. Making it all happen <ul><li>Submit a site analysis via our website http://www.hallme.com or call us today:1-877-425-5932 (HALL-WEB)‏ </li></ul><ul><li>We work to develop a web strategy, identifying your target market and the best way to reach them </li></ul><ul><li>Comprehensive approach – design, development, internet marketing, video, blogging and more </li></ul>
  13. 13. Learn More! <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast – Answers to web marketing questions, every week: http://www.hallme.com/podcast </li></ul><ul><li>Webinars – We're developing a curriculum and will have webinars every month: http://www.hallme.com/webinars </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>
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