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Show, Don't Tell! Using Video to Tell Your Story
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Show, Don't Tell! Using Video to Tell Your Story

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If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos …

If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.

Published in: Technology, Business

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Transcript

  • 1. Advanced Marketing Show, Don't Tell! Using Video to Tell Your Story
  • 2. What Is Marketing?
    • Marketing is Storytelling
    • Medium is not the message
    • "Outbound" vs "Inbound" Marketing
  • 3. What Does Inbound Marketing Have to Do with Video?
    • Broadcast The Right Message
    • Create Value, Not Commercials
    • Let Customers Tell Their Stories
    • Make Something Worth Talking About
  • 4. Why is it the Time Right for Video?
    • The technology is there
    • Expectations are growing
    • Allows you to say a lot, quickly
    • Production costs are declining
  • 5. What Kind of Videos Can I Make?
    • Success Stories
    • Testimonials
    • Welcome
    • Educational
    • Product Demo
    • Viral Content
  • 6. What Works
    • Unique
    • Memorable
      • Shareable
      • Increased Sales 5X
  • 7. What Doesn't
    • Confusing
    • Vague Message
    • Not that funny
    • Nothing new
  • 8. What Will Work for YOU?
    • Take Inspiration, But Don't Rip Off
    • Dare to Be Yourself
    • What will work? Humor? Value? Comfort? Anger?
    • You don't need to use every tool
  • 9. How Do You Make a Hit?
    • Right people, right time
    • Message that resonates
    • Easily shared
    • YOU share it (blog, site, YouTube, etc.
    • Try, try try again
  • 10. Measuring Success
    • Visits, impressions, clickthroughs
    • Hits to custom site or landing page
    • Not always about the bottom-line
  • 11. Getting Started!
    • Choose an Idea
    • Figure out Your Audience
    • Develop a Strategy
    • THEN produce the video
    • Get the word out
    • Have fun!
  • 12. Making it all happen
    • Submit a site analysis via our website http://www.hallme.com or call us today:1-877-425-5932 (HALL-WEB)‏
    • We work to develop a web strategy, identifying your target market and the best way to reach them
    • Comprehensive approach – design, development, internet marketing, video, blogging and more
  • 13. Learn More!
    • SEO Vision Blog - http://www.hallme.com/blog
    • SEO Audio Podcast – Answers to web marketing questions, every week: http://www.hallme.com/podcast
    • Webinars – We're developing a curriculum and will have webinars every month: http://www.hallme.com/webinars
    • Call us! 1-877-425-5932 (HALL-WEB)‏