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Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
Show, Don't Tell! Using Video to Tell Your Story
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Show, Don't Tell! Using Video to Tell Your Story

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If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos …

If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.

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  • 1. Advanced Marketing Show, Don't Tell! Using Video to Tell Your Story
  • 2. What Is Marketing? <ul><li>Marketing is Storytelling </li></ul><ul><li>Medium is not the message </li></ul><ul><li>&quot;Outbound&quot; vs &quot;Inbound&quot; Marketing </li></ul>
  • 3. What Does Inbound Marketing Have to Do with Video? <ul><li>Broadcast The Right Message </li></ul><ul><li>Create Value, Not Commercials </li></ul><ul><li>Let Customers Tell Their Stories </li></ul><ul><li>Make Something Worth Talking About </li></ul>
  • 4. Why is it the Time Right for Video? <ul><li>The technology is there </li></ul><ul><li>Expectations are growing </li></ul><ul><li>Allows you to say a lot, quickly </li></ul><ul><li>Production costs are declining </li></ul>
  • 5. What Kind of Videos Can I Make? <ul><li>Success Stories </li></ul><ul><li>Testimonials </li></ul><ul><li>Welcome </li></ul><ul><li>Educational </li></ul><ul><li>Product Demo </li></ul><ul><li>Viral Content </li></ul>
  • 6. What Works <ul><li>Unique </li></ul><ul><li>Memorable </li></ul><ul><ul><li>Shareable </li></ul></ul><ul><ul><li>Increased Sales 5X </li></ul></ul>
  • 7. What Doesn't <ul><li>Confusing </li></ul><ul><li>Vague Message </li></ul><ul><li>Not that funny </li></ul><ul><li>Nothing new </li></ul>
  • 8. What Will Work for YOU? <ul><li>Take Inspiration, But Don't Rip Off </li></ul><ul><li>Dare to Be Yourself </li></ul><ul><li>What will work? Humor? Value? Comfort? Anger? </li></ul><ul><li>You don't need to use every tool </li></ul>
  • 9. How Do You Make a Hit? <ul><li>Right people, right time </li></ul><ul><li>Message that resonates </li></ul><ul><li>Easily shared </li></ul><ul><li>YOU share it (blog, site, YouTube, etc. </li></ul><ul><li>Try, try try again </li></ul>
  • 10. Measuring Success <ul><li>Visits, impressions, clickthroughs </li></ul><ul><li>Hits to custom site or landing page </li></ul><ul><li>Not always about the bottom-line </li></ul>
  • 11. Getting Started! <ul><li>Choose an Idea </li></ul><ul><li>Figure out Your Audience </li></ul><ul><li>Develop a Strategy </li></ul><ul><li>THEN produce the video </li></ul><ul><li>Get the word out </li></ul><ul><li>Have fun! </li></ul>
  • 12. Making it all happen <ul><li>Submit a site analysis via our website http://www.hallme.com or call us today:1-877-425-5932 (HALL-WEB)‏ </li></ul><ul><li>We work to develop a web strategy, identifying your target market and the best way to reach them </li></ul><ul><li>Comprehensive approach – design, development, internet marketing, video, blogging and more </li></ul>
  • 13. Learn More! <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>SEO Audio Podcast – Answers to web marketing questions, every week: http://www.hallme.com/podcast </li></ul><ul><li>Webinars – We're developing a curriculum and will have webinars every month: http://www.hallme.com/webinars </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>

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