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SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results

by on Feb 17, 2011

  • 1,477 views

SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine ...

SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.

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SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results Presentation Transcript