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Exploring Pinterest
for Business




              Photo credit: http://pinterest.com/pin/231724343297302313/
Who we are

  Hall Internet Marketing
  Portland, Maine
  In business over 12 years
  @hall_web


  Amanda O’Brien
  VP of Marketing
  @amanda_pants
Got Questions?

• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email amanda@hallme.com
What is Pinterest?!
 • Relatively new
 • Online image collections ‘pinboards’
 • Beautiful interface
 • HUGE with women




                                          Photo credit: http://pinterest.com/pin/231724343297302313/
Why should you care?

In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus,
                         Reddit, and Youtube — combined.




      http://youtu.be/AfyByLwiIe8

                                                    Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
How do I use pinterest for my business?

•   Participate
•   Find new potential customers
•   Generate interest
•   Drive traffic
•   Generate sales and leads
•   aka – Social Media




                                    10 Commandments
                                   Pinterest for Business

                                   Photo credit: http://pinterest.com/pin/133911788890523054/
Who is on Pinterest?
                                                            11+ Million users
                                                                      Women
                                                             Average age 32
                                                  Married or in a relationship
                                           Long time on site – 2nd only to FB




                       Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
Create a business account
“Invitation Only”
Fill out your About section, logo and website
Connect to FB and Twitter accounts
     Should you post to Facebook?
Start Pinning, Repinning and Liking

Add a description
Create Boards
Photos, videos, blog posts…
          more on that later
Pinterest and your website

Bookmarklet, social sharing icons
Pinterest button to your site




Add an image to all blog posts from now on!

Watermark your original images to protect them
Making Money
•   Add prices and link to purchase
•   Affiliate links
Business Best Practices

 Pin regularly and not in bursts
 Label your pin board categories
 Engage with other pinners – like and comment on other pins
 Clear, colorful photos
 Read this: http://pinterest.com/about/copyright/
 Check the source of the pin before you repin
Promote from other sources,
   not just your own work.




                              Photo credit: http://www.flickr.com/photos/mhauri/4450804162/
Pinterest search
  pins, boards, people
More advanced

Tag other pinners with @
Collaboration boards with staff or top clients
Event boards – invite attendees to post on that board
Links in your pin descriptions
Use hashtags
Watermark your original content
WP Pinterest widget
Who is pinning your stuff?
http://pinterest.com/source/yoursitehere




                          Photo credit: http://pinterest.com/pin/74872412525500748/
What to pin

 • Items around your industry
 • Infographics
 • Products
 • Boards that show your values
                                         • Team members
 • Thanks yous
                                         • Highlight old content
 • Clients
 • Local content                         • Coupons

 • How to videos                         • Be a thought leader
 • eBook covers                          • Video gallery
                                         • Case studies
    How do your products and             • Testimonials
    services fit into your customers
                                         • What is your ideal client pinning?
    lifestyles? How does it help them?
Persona driven boards

•   Content for specific client types
•   What are their interests, needs
•   How does your business help?
Take all the fun out of it
 • When do you get the most repins, likes and referrals?
      •   Analytics and test different posting times
 •View pinboards of your customers to understand them better
 •What is driving traffic and leads?
 •Clicks per pin, repins per pin, time spent on your site by Pinterest users
Promote
 • Cross promote
 • Add popular pins to newsletter
Contests

 • Read this https://pinterest.com/about/terms/
 • Look at these http://pinterest.com/pinterestbiz/pinterest-contests/
 • Kraft Pin & Win contest
Examples
 • Cabot Cheese
 • Chobani
 • GE
 • Whole Foods
 • Marketo
 • Scholastic
 • Mashable

        • 5 Interesting Pinterest Marketing Campaigns
Infographics
                                                       B2B?
Putting your prettiest foot forward
Pinterest search is about the descriptions
Fresh content is rewarded
Follow companies and boards – not necessarily people
Should you be on pinterest?

 • Do visuals play a role in your business?
 • Is your demographic there?
 • Do you have the time and content?
 • Test, test, test




                                              Photo credit: https://pinterest.com/pin/5488830766206663/
Other Tools


 • Pinerly – content management dashboard. Track pins via campaigns,
 stats. Suggests people to follow and best TODs.
 • Pinstamatic – Create original pins
 • 7 Useful Pinterest Tools to Supercharge Your Pinfluence




                                        Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
Need to know more?

    • This Is Everything You Need To Know About Pinterest (Techcrunch)
    • 26 Tips for Using Pinterest for Business (Social Media Examiner)
    • Pinterest Help and Resources
    • Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
    • 103 Resources For Becoming a Pinterest Expert (KISSmetrics)




http://pinterest.com/pin/51228514481435341/                      http://pinterest.com/pin/178384835210681441/
Learn More
Twitter:   @Hall_Web
           @amanda_pants

• Blog – http://www.hallme.com/blog/
• Webinars – http://www.hallme.com/webinars
     • 7/10 - Creating a User-Centric Website
     • 7/24 - 6 Common SEO Mistakes on Business Websites
     • Archived webinars - http://www.hallme.com/archived-webinars

1-877-425-5932 (HALL-WEB)
amanda@hallme.com




           Download our new eBook: http://bit.ly/hall-ebook

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Exploring Pinterest for Business Exploring Pinterest for Business

  • 1. Exploring Pinterest for Business Photo credit: http://pinterest.com/pin/231724343297302313/
  • 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • 3. Got Questions? • Use GoToWebinar “Ask a Question” • Twitter with @hall_web • Email amanda@hallme.com
  • 4. What is Pinterest?! • Relatively new • Online image collections ‘pinboards’ • Beautiful interface • HUGE with women Photo credit: http://pinterest.com/pin/231724343297302313/
  • 5. Why should you care? In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined. http://youtu.be/AfyByLwiIe8 Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
  • 6. How do I use pinterest for my business? • Participate • Find new potential customers • Generate interest • Drive traffic • Generate sales and leads • aka – Social Media 10 Commandments Pinterest for Business Photo credit: http://pinterest.com/pin/133911788890523054/
  • 7. Who is on Pinterest? 11+ Million users Women Average age 32 Married or in a relationship Long time on site – 2nd only to FB Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  • 8. Create a business account “Invitation Only” Fill out your About section, logo and website Connect to FB and Twitter accounts Should you post to Facebook?
  • 9. Start Pinning, Repinning and Liking Add a description Create Boards Photos, videos, blog posts… more on that later
  • 10. Pinterest and your website Bookmarklet, social sharing icons Pinterest button to your site Add an image to all blog posts from now on! Watermark your original images to protect them
  • 11. Making Money • Add prices and link to purchase • Affiliate links
  • 12. Business Best Practices Pin regularly and not in bursts Label your pin board categories Engage with other pinners – like and comment on other pins Clear, colorful photos Read this: http://pinterest.com/about/copyright/ Check the source of the pin before you repin
  • 13. Promote from other sources, not just your own work. Photo credit: http://www.flickr.com/photos/mhauri/4450804162/
  • 14. Pinterest search pins, boards, people
  • 15. More advanced Tag other pinners with @ Collaboration boards with staff or top clients Event boards – invite attendees to post on that board Links in your pin descriptions Use hashtags Watermark your original content WP Pinterest widget
  • 16. Who is pinning your stuff? http://pinterest.com/source/yoursitehere Photo credit: http://pinterest.com/pin/74872412525500748/
  • 17. What to pin • Items around your industry • Infographics • Products • Boards that show your values • Team members • Thanks yous • Highlight old content • Clients • Local content • Coupons • How to videos • Be a thought leader • eBook covers • Video gallery • Case studies How do your products and • Testimonials services fit into your customers • What is your ideal client pinning? lifestyles? How does it help them?
  • 18. Persona driven boards • Content for specific client types • What are their interests, needs • How does your business help?
  • 19. Take all the fun out of it • When do you get the most repins, likes and referrals? • Analytics and test different posting times •View pinboards of your customers to understand them better •What is driving traffic and leads? •Clicks per pin, repins per pin, time spent on your site by Pinterest users
  • 20. Promote • Cross promote • Add popular pins to newsletter
  • 21. Contests • Read this https://pinterest.com/about/terms/ • Look at these http://pinterest.com/pinterestbiz/pinterest-contests/ • Kraft Pin & Win contest
  • 22. Examples • Cabot Cheese • Chobani • GE • Whole Foods • Marketo • Scholastic • Mashable • 5 Interesting Pinterest Marketing Campaigns
  • 23. Infographics B2B? Putting your prettiest foot forward Pinterest search is about the descriptions Fresh content is rewarded Follow companies and boards – not necessarily people
  • 24. Should you be on pinterest? • Do visuals play a role in your business? • Is your demographic there? • Do you have the time and content? • Test, test, test Photo credit: https://pinterest.com/pin/5488830766206663/
  • 25. Other Tools • Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs. • Pinstamatic – Create original pins • 7 Useful Pinterest Tools to Supercharge Your Pinfluence Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
  • 26. Need to know more? • This Is Everything You Need To Know About Pinterest (Techcrunch) • 26 Tips for Using Pinterest for Business (Social Media Examiner) • Pinterest Help and Resources • Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land) • 103 Resources For Becoming a Pinterest Expert (KISSmetrics) http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/
  • 27. Learn More Twitter: @Hall_Web @amanda_pants • Blog – http://www.hallme.com/blog/ • Webinars – http://www.hallme.com/webinars • 7/10 - Creating a User-Centric Website • 7/24 - 6 Common SEO Mistakes on Business Websites • Archived webinars - http://www.hallme.com/archived-webinars 1-877-425-5932 (HALL-WEB) amanda@hallme.com Download our new eBook: http://bit.ly/hall-ebook