Getting Found and Optimizing for Local Search
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Getting Found and Optimizing for Local Search

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People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors ...

People are starting to get extremely clever and are expecting a lot more from local search results. How do you compete? How do you make sure you are found? This webinar will review the likely factors that impact a local result, bust a few myths and provide some creative ideas that will make you think of "local search" a little bit differently.

You can view a full recording of this webinar online here: http://www.hallme.com/webinars/getting-found-and-optimizing-for-local-search-230.php

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  • Any search performed by a person with intent on performing an action upon it, in their local communityExplicitvs Implicit Search TermsFor Brick and Mortar Businesses as well as service area structured businesses
  • Nail Salon in BuxtonHardware store in Gary, Indiana
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  • The first thing we will need when we get there is a place to stayBREAD AND BREAKFAST IN BOSTON
  • Photos, Location Information, Categories, Hours of Operation, Reviews
  • Photos, Payment information, Reviews by Yelp, Hours of Operation
  • Contact Information, Hours of Operation, Categories, Reviews
  • We are Hungry- Pizza in Boston1 Organic Listing7 Pack for Local Search
  • Half Way Through!
  • Local Searches on Mobile Devices are Growing HUGE– So far 3.45 Billion Local Searches
  • -Google+ Local-Linking in Local Search Dashboards to Facebook and Twitter Accounts-Social Media acts as authority linking for your local business/ local search profiles
  • Want to rank Higher? Here are the basics

Getting Found and Optimizing for Local Search Getting Found and Optimizing for Local Search Presentation Transcript

  • Optimizing for Local SearchOptimizing for Be Found Local Search Getting Found
  • Who We Are Hall Internet Marketing Portland, Maine In Business over 13 Years Katie Conroy SEO Analyst Local Search Specialist katie@hallme.com
  • Got Questions?• Use GoToWebinar “Ask a Question”• Email me katie@hallme.com
  • When You Leave, You Will Know…• What is Local Search/ Why is it Important?• What Local Search Impacts• Local Search Ranking Factors• Where to Begin?
  • Why is Local Search/Local SEO Important?
  • What is a “Local Search”?
  • Geo Modified Keywords “Explicit Search” • “Pizza in Boston” Ham Pizza : Dogwood Cafe
  • Implied Local Search “Implicit Search” • “Pizza Place” Ernesto’s Pizza- Boston MA
  • BOSTON FOR A DAY!
  • Googling: Local Search
  • Where to Start to Help My Business?• Major Search Engines o Google o Yahoo o Bing
  • Local Search Dashboards• Google+ Local• Bing Business Portal• Yahoo Local Listings
  • Google+ Local
  • Bing Business Center
  • Yahoo Local Listings
  • What Does Local Search Impact?• SERPs• Website Traffic• Online Reputation• Mobile Search• Social Media
  • Impacting SERPs
  • Yum!
  • Dissecting a SERP
  • Impacting Website Traffic
  • Website Traffic Metrics
  • Impacting Online Reputation
  • Impacting Mobile Users
  • Impacting Social Media
  • What Does Local Search Impact (Review!)• SERPs• Website Traffic• Online Reputation• Mobile Search• Social Media
  • Local Search Ranking Factors• Physical Address in City of Search• Proper Category Associations• Proximity of Address to Centroid• Domain Authority of Website• Quantity & Quality of Citations• Reviews• NAPs
  • Physical Address in City of Search
  • Proper Category Associations
  • Proximity of Address to Centroid
  • Domain Authority of Website
  • Quantity & Quality of Citations
  • Reviews
  • NAPs• Name of Business• Address (Not a P.O. Box)• Phone Number (Local)
  • Local Search-Boston Adventure: Over
  • What We Covered• What is Local Search/ Why is it Important?• What Local Search Impacts• Local Search Ranking Factors• Where to Begin?
  • Questions???
  • Learn More!• Twitter: @hall_web• Blog- www.hallme.com/blog/• Webinars- www.hallme.com/webinars o 10/2-- What are Businesses Supposed to do with Google+? o 11/27– Advanced Tactics in Local Search