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An Introduction To WordPress Hall Web Services
Who We Are Alayna White CMS Manager/Developer [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com <...
Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
About You: What You'll Learn: <ul><li>What WordPress is and the history behind it  </li></ul><ul><li>The basics of WordPre...
What Is Blogging Software? <ul><li>A software application for creating and managing content entries on the web which are d...
What Is Wordpress? <ul><li>Released in May 2003 by Matt Mullenwag and Mike Little as a successor of b2/cafelog </li></ul><...
“ Famous 5 Minute Install” <ul><li>Install on Your Own:  </li></ul><ul><ul><li>download package free from wordpress.org </...
“ Just Another WordPress Site” <ul><li>SEO Friendly </li></ul><ul><li>Formatting and Styling </li></ul><ul><li>Media Uploa...
Users <ul><li>5 predefined user  roles  with unique  capabilities : </li></ul><ul><ul><li>Administrator </li></ul></ul><ul...
Posts <ul><li>Very simple to create – just click “Add New” and fill in the blanks! </li></ul><ul><li>Create a title and ad...
Pages <ul><li>The same as a post but is static non-blog content </li></ul><ul><ul><li>Not time-dependent </li></ul></ul><u...
Comments <ul><li>Can enable and disable per post and page </li></ul><ul><li>Create threads by commenting on other comments...
Plugins <ul><li>Plugins extend WordPress to have extra  </li></ul><ul><li>functionality or enhance current features </li><...
Themes/Templating System <ul><li>“ Have a new design every day!” </li></ul><ul><li>Hundreds of free themes on wordpress.or...
Security Issues <ul><li>Many were found in 2007 and 2008 </li></ul><ul><li>Updating is very important! </li></ul><ul><li>P...
Pros Photo credit: http://www.flickr.com/photos/peyri/462244646/ <ul><li>Simple to learn and use, quick to update </li></u...
Cons Photo credit: http://www.flickr.com/photos/helga/2450891473/ <ul><li>Not easily scalable </li></ul><ul><li>Not practi...
How To Determine if WordPress  is Best For You <ul><li>First come up with a content strategy </li></ul><ul><li>Yes – You w...
Additional Resources <ul><li>Official WordPress Site - </li></ul><ul><li>http://wordpress.org </li></ul><ul><li>WordPress ...
Re-cap <ul><li>WordPress is a web based, open source blogging system released in 2003 </li></ul><ul><li>The structure of W...
Questions?
Learn More <ul><li>Follow Hall: @Hall_Web </li></ul><ul><li>Follow Alayna: @CMS_Girl </li></ul><ul><li>SEO Vision Blog -  ...
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Introduction wordpress

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  1. 1. An Introduction To WordPress Hall Web Services
  2. 2. Who We Are Alayna White CMS Manager/Developer [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>11 Years in Business </li></ul>@Hall_Web @CMS_Girl
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. About You: What You'll Learn: <ul><li>What WordPress is and the history behind it </li></ul><ul><li>The basics of WordPress and how it can be customized </li></ul><ul><li>Pros and cons of WordPress and how to determine if it is the best solution for your website/blog </li></ul><ul><li>You are getting ready to create a website/blog or re-do your current one and are wondering if WordPress is for you </li></ul><ul><li>You want to learn more about the basics of Wordpress and how it works </li></ul>
  5. 5. What Is Blogging Software? <ul><li>A software application for creating and managing content entries on the web which are displayed in reverse-chronological order </li></ul><ul><li>Entries saved in database or files </li></ul><ul><li>Anyone can set up and maintain a blog </li></ul><ul><li>Commercial or Open Source </li></ul>
  6. 6. What Is Wordpress? <ul><li>Released in May 2003 by Matt Mullenwag and Mike Little as a successor of b2/cafelog </li></ul><ul><li>Added Plugins (2004), Theme System and Static Pages (2005), Tagging (2007) and more! </li></ul><ul><li>Used by over 200 million websites, including 300 of the 10,000 biggest websites </li></ul><ul><li>Free web based, database driven, open source system </li></ul><ul><li>Released version 3.0 (Thelonious) in June 2010 </li></ul>
  7. 7. “ Famous 5 Minute Install” <ul><li>Install on Your Own: </li></ul><ul><ul><li>download package free from wordpress.org </li></ul></ul><ul><ul><li>unzip files and upload to server </li></ul></ul><ul><ul><li>create database </li></ul></ul><ul><ul><li>Enter info at wp-admin/install.php </li></ul></ul><ul><li>Enable WordPress on your server if it has it installed already </li></ul><ul><li>Create a blog through wordpress.com </li></ul><ul><li>Easy to import from other blogs </li></ul>
  8. 8. “ Just Another WordPress Site” <ul><li>SEO Friendly </li></ul><ul><li>Formatting and Styling </li></ul><ul><li>Media Uploading/Library </li></ul><ul><li>Archive </li></ul><ul><li>Categories, Tagging </li></ul><ul><li>Permalinks </li></ul><ul><li>Trackback and Pingback </li></ul>
  9. 9. Users <ul><li>5 predefined user roles with unique capabilities : </li></ul><ul><ul><li>Administrator </li></ul></ul><ul><ul><li>Editor </li></ul></ul><ul><ul><li>Author </li></ul></ul><ul><ul><li>Contributor </li></ul></ul><ul><ul><li>Subscriber </li></ul></ul><ul><li>Posts can have multiple authors </li></ul><ul><li>Can have password protected and private posts </li></ul><ul><li>With a little code you can add, edit and remove roles and capabilities </li></ul>
  10. 10. Posts <ul><li>Very simple to create – just click “Add New” and fill in the blanks! </li></ul><ul><li>Create a title and add content using visual editor </li></ul><ul><li>Can preview post and change published state (can also schedule a post to publish at a later date!) </li></ul><ul><li>Place in categories and add tags </li></ul><ul><li>Many more settings – excerpt, comments, multiple authors, permalink, privacy level, custom fields </li></ul>
  11. 11. Pages <ul><li>The same as a post but is static non-blog content </li></ul><ul><ul><li>Not time-dependent </li></ul></ul><ul><ul><li>Still dynamically generated from database </li></ul></ul><ul><ul><li>No tags or categories </li></ul></ul><ul><li>Can create as many pages and sub pages as you want! </li></ul><ul><ul><li>Create sub pages by choosing a parent page to create hierarchy </li></ul></ul><ul><li>Ability to have a different template </li></ul><ul><li>The home page of your site can be a page instead of a list of blog posts </li></ul>
  12. 12. Comments <ul><li>Can enable and disable per post and page </li></ul><ul><li>Create threads by commenting on other comments </li></ul><ul><li>Ability to change settings so that you approve comments first or so they are automatically posted </li></ul><ul><li>See all comments in admin area in queue where you can approve, unapprove, reply, edit, spam, or trash them </li></ul><ul><li>Roles can be defined for who can comment, reply, and moderate them </li></ul>
  13. 13. Plugins <ul><li>Plugins extend WordPress to have extra </li></ul><ul><li>functionality or enhance current features </li></ul><ul><ul><li>Examples: rating systems, contact form, spam management, SEO, photo gallery... </li></ul></ul><ul><li>Thousands free to public on wordpress.org </li></ul><ul><li>To install: </li></ul><ul><ul><li>Download plugin </li></ul></ul><ul><ul><li>Upload to plugins directory on server </li></ul></ul><ul><ul><li>Activate from Plugins Management </li></ul></ul><ul><li>Upgrading WordPress may break some plugins </li></ul><ul><li>Can develop your own if you know code! </li></ul>
  14. 14. Themes/Templating System <ul><li>“ Have a new design every day!” </li></ul><ul><li>Hundreds of free themes on wordpress.org and other sites </li></ul><ul><li>Installation very similar to installing a Plugin </li></ul><ul><li>Templates allow for unique layouts in addition to look </li></ul><ul><ul><li>Move around widgets without touching code </li></ul></ul><ul><li>Can customize code or develop your own template! </li></ul>
  15. 15. Security Issues <ul><li>Many were found in 2007 and 2008 </li></ul><ul><li>Updating is very important! </li></ul><ul><li>Pick a secure username and password </li></ul><ul><li>Use spam protection tools and install plugins to help </li></ul><ul><li>Backup often and know what installation you have </li></ul>
  16. 16. Pros Photo credit: http://www.flickr.com/photos/peyri/462244646/ <ul><li>Simple to learn and use, quick to update </li></ul><ul><li>Posts listed sequentially with archive </li></ul><ul><li>Categories for blog posts </li></ul><ul><li>Can be used to create a blog that can be implemented into larger site with same look and feel </li></ul><ul><li>Good SEO for posts and pages </li></ul>
  17. 17. Cons Photo credit: http://www.flickr.com/photos/helga/2450891473/ <ul><li>Not easily scalable </li></ul><ul><li>Not practical for adding many unique pages in addition to your blog </li></ul><ul><li>Not the most secure CMS </li></ul><ul><li>Not the best for e-commerce or detailed content with a complex set up </li></ul>
  18. 18. How To Determine if WordPress is Best For You <ul><li>First come up with a content strategy </li></ul><ul><li>Yes – You want a blog focused site </li></ul><ul><li>No – The website will include many resources and dynamic information </li></ul><ul><li>Yes – You have a small site with pages of text and images </li></ul>
  19. 19. Additional Resources <ul><li>Official WordPress Site - </li></ul><ul><li>http://wordpress.org </li></ul><ul><li>WordPress Hosting - </li></ul><ul><li>http://wordpress.com </li></ul><ul><li>Documentation - </li></ul><ul><li>http://codex.wordpress.org </li></ul><ul><li>Wikipedia - </li></ul><ul><li>http://en.wikipedia.org/wiki/WordPress </li></ul><ul><li>Smashing Magazine - http://www.smasingmagazine.com/tag/wordpress </li></ul>
  20. 20. Re-cap <ul><li>WordPress is a web based, open source blogging system released in 2003 </li></ul><ul><li>The structure of WordPress includes users, posts, pages, comments, plugins and themes </li></ul><ul><li>There are security issues with WordPress but keeping track of your site and updating can prevent a lot of problems </li></ul><ul><li>WordPress is perfect for blog-based sites and smaller sites, but is hard to scale up for more complex sites </li></ul>
  21. 21. Questions?
  22. 22. Learn More <ul><li>Follow Hall: @Hall_Web </li></ul><ul><li>Follow Alayna: @CMS_Girl </li></ul><ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><ul><li>Next week – Jenika presents: What's a Web Strategy and Why Do I Need One? </li></ul></ul><ul><ul><li>In 2 weeks – Kasi presents: Five SEO Mistakes to Avoid </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>
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