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Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
Introduction wordpress
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Introduction wordpress


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  • 1. An Introduction To WordPress Hall Web Services
  • 2. Who We Are Alayna White CMS Manager/Developer [email_address]
    • Hall Web Services
    • 11 Years in Business
    @Hall_Web @CMS_Girl
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
  • 4. About You: What You'll Learn:
    • What WordPress is and the history behind it
    • The basics of WordPress and how it can be customized
    • Pros and cons of WordPress and how to determine if it is the best solution for your website/blog
    • You are getting ready to create a website/blog or re-do your current one and are wondering if WordPress is for you
    • You want to learn more about the basics of Wordpress and how it works
  • 5. What Is Blogging Software?
    • A software application for creating and managing content entries on the web which are displayed in reverse-chronological order
    • Entries saved in database or files
    • Anyone can set up and maintain a blog
    • Commercial or Open Source
  • 6. What Is Wordpress?
    • Released in May 2003 by Matt Mullenwag and Mike Little as a successor of b2/cafelog
    • Added Plugins (2004), Theme System and Static Pages (2005), Tagging (2007) and more!
    • Used by over 200 million websites, including 300 of the 10,000 biggest websites
    • Free web based, database driven, open source system
    • Released version 3.0 (Thelonious) in June 2010
  • 7. “ Famous 5 Minute Install”
    • Install on Your Own:
      • download package free from
      • unzip files and upload to server
      • create database
      • Enter info at wp-admin/install.php
    • Enable WordPress on your server if it has it installed already
    • Create a blog through
    • Easy to import from other blogs
  • 8. “ Just Another WordPress Site”
    • SEO Friendly
    • Formatting and Styling
    • Media Uploading/Library
    • Archive
    • Categories, Tagging
    • Permalinks
    • Trackback and Pingback
  • 9. Users
    • 5 predefined user roles with unique capabilities :
      • Administrator
      • Editor
      • Author
      • Contributor
      • Subscriber
    • Posts can have multiple authors
    • Can have password protected and private posts
    • With a little code you can add, edit and remove roles and capabilities
  • 10. Posts
    • Very simple to create – just click “Add New” and fill in the blanks!
    • Create a title and add content using visual editor
    • Can preview post and change published state (can also schedule a post to publish at a later date!)
    • Place in categories and add tags
    • Many more settings – excerpt, comments, multiple authors, permalink, privacy level, custom fields
  • 11. Pages
    • The same as a post but is static non-blog content
      • Not time-dependent
      • Still dynamically generated from database
      • No tags or categories
    • Can create as many pages and sub pages as you want!
      • Create sub pages by choosing a parent page to create hierarchy
    • Ability to have a different template
    • The home page of your site can be a page instead of a list of blog posts
    • Can enable and disable per post and page
    • Create threads by commenting on other comments
    • Ability to change settings so that you approve comments first or so they are automatically posted
    • See all comments in admin area in queue where you can approve, unapprove, reply, edit, spam, or trash them
    • Roles can be defined for who can comment, reply, and moderate them
  • 13. Plugins
    • Plugins extend WordPress to have extra
    • functionality or enhance current features
      • Examples: rating systems, contact form, spam management, SEO, photo gallery...
    • Thousands free to public on
    • To install:
      • Download plugin
      • Upload to plugins directory on server
      • Activate from Plugins Management
    • Upgrading WordPress may break some plugins
    • Can develop your own if you know code!
  • 14. Themes/Templating System
    • “ Have a new design every day!”
    • Hundreds of free themes on and other sites
    • Installation very similar to installing a Plugin
    • Templates allow for unique layouts in addition to look
      • Move around widgets without touching code
    • Can customize code or develop your own template!
  • 15. Security Issues
    • Many were found in 2007 and 2008
    • Updating is very important!
    • Pick a secure username and password
    • Use spam protection tools and install plugins to help
    • Backup often and know what installation you have
  • 16. Pros Photo credit:
    • Simple to learn and use, quick to update
    • Posts listed sequentially with archive
    • Categories for blog posts
    • Can be used to create a blog that can be implemented into larger site with same look and feel
    • Good SEO for posts and pages
  • 17. Cons Photo credit:
    • Not easily scalable
    • Not practical for adding many unique pages in addition to your blog
    • Not the most secure CMS
    • Not the best for e-commerce or detailed content with a complex set up
  • 18. How To Determine if WordPress is Best For You
    • First come up with a content strategy
    • Yes – You want a blog focused site
    • No – The website will include many resources and dynamic information
    • Yes – You have a small site with pages of text and images
  • 19. Additional Resources
    • Official WordPress Site -
    • WordPress Hosting -
    • Documentation -
    • Wikipedia -
    • Smashing Magazine -
  • 20. Re-cap
    • WordPress is a web based, open source blogging system released in 2003
    • The structure of WordPress includes users, posts, pages, comments, plugins and themes
    • There are security issues with WordPress but keeping track of your site and updating can prevent a lot of problems
    • WordPress is perfect for blog-based sites and smaller sites, but is hard to scale up for more complex sites
  • 21. Questions?
  • 22. Learn More
    • Follow Hall: @Hall_Web
    • Follow Alayna: @CMS_Girl
    • SEO Vision Blog -
    • Webinars –
      • Next week – Jenika presents: What's a Web Strategy and Why Do I Need One?
      • In 2 weeks – Kasi presents: Five SEO Mistakes to Avoid
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]