Introduction wordpress
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Introduction wordpress






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    Introduction wordpress Introduction wordpress Presentation Transcript

    • An Introduction To WordPress Hall Web Services
    • Who We Are Alayna White CMS Manager/Developer [email_address]
      • Hall Web Services
      • 11 Years in Business
      @Hall_Web @CMS_Girl
    • Got Questions?
      • Use GoToWebinar “Ask a Question”
      • Twitter with @hall_web
    • About You: What You'll Learn:
      • What WordPress is and the history behind it
      • The basics of WordPress and how it can be customized
      • Pros and cons of WordPress and how to determine if it is the best solution for your website/blog
      • You are getting ready to create a website/blog or re-do your current one and are wondering if WordPress is for you
      • You want to learn more about the basics of Wordpress and how it works
    • What Is Blogging Software?
      • A software application for creating and managing content entries on the web which are displayed in reverse-chronological order
      • Entries saved in database or files
      • Anyone can set up and maintain a blog
      • Commercial or Open Source
    • What Is Wordpress?
      • Released in May 2003 by Matt Mullenwag and Mike Little as a successor of b2/cafelog
      • Added Plugins (2004), Theme System and Static Pages (2005), Tagging (2007) and more!
      • Used by over 200 million websites, including 300 of the 10,000 biggest websites
      • Free web based, database driven, open source system
      • Released version 3.0 (Thelonious) in June 2010
    • “ Famous 5 Minute Install”
      • Install on Your Own:
        • download package free from
        • unzip files and upload to server
        • create database
        • Enter info at wp-admin/install.php
      • Enable WordPress on your server if it has it installed already
      • Create a blog through
      • Easy to import from other blogs
    • “ Just Another WordPress Site”
      • SEO Friendly
      • Formatting and Styling
      • Media Uploading/Library
      • Archive
      • Categories, Tagging
      • Permalinks
      • Trackback and Pingback
    • Users
      • 5 predefined user roles with unique capabilities :
        • Administrator
        • Editor
        • Author
        • Contributor
        • Subscriber
      • Posts can have multiple authors
      • Can have password protected and private posts
      • With a little code you can add, edit and remove roles and capabilities
    • Posts
      • Very simple to create – just click “Add New” and fill in the blanks!
      • Create a title and add content using visual editor
      • Can preview post and change published state (can also schedule a post to publish at a later date!)
      • Place in categories and add tags
      • Many more settings – excerpt, comments, multiple authors, permalink, privacy level, custom fields
    • Pages
      • The same as a post but is static non-blog content
        • Not time-dependent
        • Still dynamically generated from database
        • No tags or categories
      • Can create as many pages and sub pages as you want!
        • Create sub pages by choosing a parent page to create hierarchy
      • Ability to have a different template
      • The home page of your site can be a page instead of a list of blog posts
    • Comments
      • Can enable and disable per post and page
      • Create threads by commenting on other comments
      • Ability to change settings so that you approve comments first or so they are automatically posted
      • See all comments in admin area in queue where you can approve, unapprove, reply, edit, spam, or trash them
      • Roles can be defined for who can comment, reply, and moderate them
    • Plugins
      • Plugins extend WordPress to have extra
      • functionality or enhance current features
        • Examples: rating systems, contact form, spam management, SEO, photo gallery...
      • Thousands free to public on
      • To install:
        • Download plugin
        • Upload to plugins directory on server
        • Activate from Plugins Management
      • Upgrading WordPress may break some plugins
      • Can develop your own if you know code!
    • Themes/Templating System
      • “ Have a new design every day!”
      • Hundreds of free themes on and other sites
      • Installation very similar to installing a Plugin
      • Templates allow for unique layouts in addition to look
        • Move around widgets without touching code
      • Can customize code or develop your own template!
    • Security Issues
      • Many were found in 2007 and 2008
      • Updating is very important!
      • Pick a secure username and password
      • Use spam protection tools and install plugins to help
      • Backup often and know what installation you have
    • Pros Photo credit:
      • Simple to learn and use, quick to update
      • Posts listed sequentially with archive
      • Categories for blog posts
      • Can be used to create a blog that can be implemented into larger site with same look and feel
      • Good SEO for posts and pages
    • Cons Photo credit:
      • Not easily scalable
      • Not practical for adding many unique pages in addition to your blog
      • Not the most secure CMS
      • Not the best for e-commerce or detailed content with a complex set up
    • How To Determine if WordPress is Best For You
      • First come up with a content strategy
      • Yes – You want a blog focused site
      • No – The website will include many resources and dynamic information
      • Yes – You have a small site with pages of text and images
    • Additional Resources
      • Official WordPress Site -
      • WordPress Hosting -
      • Documentation -
      • Wikipedia -
      • Smashing Magazine -
    • Re-cap
      • WordPress is a web based, open source blogging system released in 2003
      • The structure of WordPress includes users, posts, pages, comments, plugins and themes
      • There are security issues with WordPress but keeping track of your site and updating can prevent a lot of problems
      • WordPress is perfect for blog-based sites and smaller sites, but is hard to scale up for more complex sites
    • Questions?
    • Learn More
      • Follow Hall: @Hall_Web
      • Follow Alayna: @CMS_Girl
      • SEO Vision Blog -
      • Webinars –
        • Next week – Jenika presents: What's a Web Strategy and Why Do I Need One?
        • In 2 weeks – Kasi presents: Five SEO Mistakes to Avoid
      • Call us! 1-877-425-5932 (HALL-WEB) ‏
      • [email_address]