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  • 1. An Introduction To WordPress Hall Web Services
  • 2. Who We Are Alayna White CMS Manager/Developer [email_address]
    • Hall Web Services
    • 11 Years in Business
    @Hall_Web @CMS_Girl
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
  • 4. About You: What You'll Learn:
    • What WordPress is and the history behind it
    • The basics of WordPress and how it can be customized
    • Pros and cons of WordPress and how to determine if it is the best solution for your website/blog
    • You are getting ready to create a website/blog or re-do your current one and are wondering if WordPress is for you
    • You want to learn more about the basics of Wordpress and how it works
  • 5. What Is Blogging Software?
    • A software application for creating and managing content entries on the web which are displayed in reverse-chronological order
    • Entries saved in database or files
    • Anyone can set up and maintain a blog
    • Commercial or Open Source
  • 6. What Is Wordpress?
    • Released in May 2003 by Matt Mullenwag and Mike Little as a successor of b2/cafelog
    • Added Plugins (2004), Theme System and Static Pages (2005), Tagging (2007) and more!
    • Used by over 200 million websites, including 300 of the 10,000 biggest websites
    • Free web based, database driven, open source system
    • Released version 3.0 (Thelonious) in June 2010
  • 7. “ Famous 5 Minute Install”
    • Install on Your Own:
      • download package free from
      • unzip files and upload to server
      • create database
      • Enter info at wp-admin/install.php
    • Enable WordPress on your server if it has it installed already
    • Create a blog through
    • Easy to import from other blogs
  • 8. “ Just Another WordPress Site”
    • SEO Friendly
    • Formatting and Styling
    • Media Uploading/Library
    • Archive
    • Categories, Tagging
    • Permalinks
    • Trackback and Pingback
  • 9. Users
    • 5 predefined user roles with unique capabilities :
      • Administrator
      • Editor
      • Author
      • Contributor
      • Subscriber
    • Posts can have multiple authors
    • Can have password protected and private posts
    • With a little code you can add, edit and remove roles and capabilities
  • 10. Posts
    • Very simple to create – just click “Add New” and fill in the blanks!
    • Create a title and add content using visual editor
    • Can preview post and change published state (can also schedule a post to publish at a later date!)
    • Place in categories and add tags
    • Many more settings – excerpt, comments, multiple authors, permalink, privacy level, custom fields
  • 11. Pages
    • The same as a post but is static non-blog content
      • Not time-dependent
      • Still dynamically generated from database
      • No tags or categories
    • Can create as many pages and sub pages as you want!
      • Create sub pages by choosing a parent page to create hierarchy
    • Ability to have a different template
    • The home page of your site can be a page instead of a list of blog posts
    • Can enable and disable per post and page
    • Create threads by commenting on other comments
    • Ability to change settings so that you approve comments first or so they are automatically posted
    • See all comments in admin area in queue where you can approve, unapprove, reply, edit, spam, or trash them
    • Roles can be defined for who can comment, reply, and moderate them
  • 13. Plugins
    • Plugins extend WordPress to have extra
    • functionality or enhance current features
      • Examples: rating systems, contact form, spam management, SEO, photo gallery...
    • Thousands free to public on
    • To install:
      • Download plugin
      • Upload to plugins directory on server
      • Activate from Plugins Management
    • Upgrading WordPress may break some plugins
    • Can develop your own if you know code!
  • 14. Themes/Templating System
    • “ Have a new design every day!”
    • Hundreds of free themes on and other sites
    • Installation very similar to installing a Plugin
    • Templates allow for unique layouts in addition to look
      • Move around widgets without touching code
    • Can customize code or develop your own template!
  • 15. Security Issues
    • Many were found in 2007 and 2008
    • Updating is very important!
    • Pick a secure username and password
    • Use spam protection tools and install plugins to help
    • Backup often and know what installation you have
  • 16. Pros Photo credit:
    • Simple to learn and use, quick to update
    • Posts listed sequentially with archive
    • Categories for blog posts
    • Can be used to create a blog that can be implemented into larger site with same look and feel
    • Good SEO for posts and pages
  • 17. Cons Photo credit:
    • Not easily scalable
    • Not practical for adding many unique pages in addition to your blog
    • Not the most secure CMS
    • Not the best for e-commerce or detailed content with a complex set up
  • 18. How To Determine if WordPress is Best For You
    • First come up with a content strategy
    • Yes – You want a blog focused site
    • No – The website will include many resources and dynamic information
    • Yes – You have a small site with pages of text and images
  • 19. Additional Resources
    • Official WordPress Site -
    • WordPress Hosting -
    • Documentation -
    • Wikipedia -
    • Smashing Magazine -
  • 20. Re-cap
    • WordPress is a web based, open source blogging system released in 2003
    • The structure of WordPress includes users, posts, pages, comments, plugins and themes
    • There are security issues with WordPress but keeping track of your site and updating can prevent a lot of problems
    • WordPress is perfect for blog-based sites and smaller sites, but is hard to scale up for more complex sites
  • 21. Questions?
  • 22. Learn More
    • Follow Hall: @Hall_Web
    • Follow Alayna: @CMS_Girl
    • SEO Vision Blog -
    • Webinars –
      • Next week – Jenika presents: What's a Web Strategy and Why Do I Need One?
      • In 2 weeks – Kasi presents: Five SEO Mistakes to Avoid
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]