Get Your Business Blogging

Who We Are Fred Greenhalgh Internet Marketing/Communications Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"

Hall Web Services

www.hallme.com

10+ Years in Business

Over 80 Search Marketing Clients

98% of Customers "Very Satisfied"

Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with #SEOvision tag

Use GoToWebinar “Chat” or “Ask a Question”

Twitter with #SEOvision tag

What is a Blog? (Would it be a blog by any other name?)‏ Reverse-chronological order Easy to update Personality Focus Archives

Reverse-chronological order

Easy to update

Personality

Focus

Archives

The Magic of RSS

How are Blogs Used? Personal Blogs Professional Bloggers Business Blogs

Personal Blogs

Professional Bloggers

Business Blogs

How Businesses Use Blogs: Launch New Products PR Demonstrate Expertise Disseminate Information Answer Common Questions

Launch New Products

PR

Demonstrate Expertise

Disseminate Information

Answer Common Questions

Benefits of Blogging Establish authority in an industry Network with others in your field Expand Brand Awareness Communicate with sales leads Create personality for your business

Establish authority in an industry

Network with others in your field

Expand Brand Awareness

Communicate with sales leads

Create personality for your business

Other Benefits of Blogs: More content for your site SEO optimized Great source of links Indexed quickly by Google Google will revisit your site more frequently

More content for your site

SEO optimized

Great source of links

Indexed quickly by Google

Google will revisit your site more frequently

Getting Started Windows or Linux Hosting? Which Software? Wordpress Movable Type Typepad Create (or choose a theme)‏ Integrate Plugins SEO plugins Multimedia Sharing Social Media Sharing Technical Considerations

Windows or Linux Hosting?

Which Software?

Wordpress

Movable Type

Typepad

Create (or choose a theme)‏

Integrate Plugins

SEO plugins

Multimedia Sharing

Social Media Sharing

Start Blogging! Title – Should be quick and catchy Content – Concise, clear, lots of formatting Media – Photos help spruce up text Categories/Tags – Aid in organization Publish – Just do it! Essential Aspects to a Post:

Title – Should be quick and catchy

Content – Concise, clear, lots of formatting

Media – Photos help spruce up text

Categories/Tags – Aid in organization

Publish – Just do it!

What to Write About? Appeal to a Need “ Ten Secrets to Saving Money with Accounting Software” Debunk “ 5 Myths of Online Recruiting Debunked” Resource “ 100 Best Sites for Researching Accounting Software” Respond to News “ What Washington's New Family Leave Act Means to You” React to Another Blog Post

Appeal to a Need

“ Ten Secrets to Saving Money with Accounting Software”

Debunk

“ 5 Myths of Online Recruiting Debunked”

Resource

“ 100 Best Sites for Researching Accounting Software”

Respond to News

“ What Washington's New Family Leave Act Means to You”

React to Another Blog Post

Writer's Block? Shed Mental Barriers Take a Walk Don't Take it Too Seriously Just Start Writing Write During an Assigned Time Browse the Web a Bit Sometimes it'll be tough, but you just need to write!

Shed Mental Barriers

Take a Walk

Don't Take it Too Seriously

Just Start Writing

Write During an Assigned Time

Browse the Web a Bit

Keep up to date Keep on-subject Provide value Show personality DO! Photo: http://www.flickr.com/photos/seandreilinger/439462046/

Keep up to date

Keep on-subject

Provide value

Show personality

TMI Lambast the Competition Get (too) Political Forget to Update Advertise Events that Already Happened DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/

TMI

Lambast the Competition

Get (too) Political

Forget to Update

Advertise Events that Already Happened

Keeping Up With the Blogosphere

Measuring Success Increased Traffic Comments left on Blog RSS Subscribers Inbound links More conversation about your brand/company through the blogosphere Know What You Want, So You Can Know When You Get It

Increased Traffic

Comments left on Blog

RSS Subscribers

Inbound links

More conversation about your brand/company through the blogosphere

Are you Ready to Blog? Ready for the commitment? Ready to say something great? ‏ Ready to lose control?

Ready for the commitment?

Ready to say something great? ‏

Ready to lose control?

Re-cap Say something worth reading Keep at it Be honest Listen! Photo: http://www.flickr.com/photos/5-0_og/1304841776/

Say something worth reading

Keep at it

Be honest

Listen!

Learn More! SEO Vision Blog - http://www.hallme.com/blog Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars Email Me: [email_address] Follow us! http://twitter.com/hall_web

SEO Vision Blog - http://www.hallme.com/blog

Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars

Email Me: [email_address]

Follow us! http://twitter.com/hall_web