Generating Leads from Research-Oriented B2B BuyersPresentation Transcript
Generating Leads from Research-Oriented B2B Buyers Hall Web Services
Who We Are Jenika Scott Channel Marketing Manager [email_address]
Hall Web Services
10+ Years in Business
Use GoToWebinar “Chat” or “Ask a Question”
Twitter with @hall_web
B2B Business and you have a website
Already generating some leads, want to learn how to generate more
Thought about generate leads with your site but not sure how
What you will learn:
Knowing your users helps turn traffic into sales leads
Understand buying fears and breaking down barriers
How and when to ask for customer information
Conversion - Getting someone that comes to your site to take your desired/specific action User Conversion starts with… USER Contact Us Download now Click here Free Trial View a demo Call us More information
Answer These Questions:
Why am I here?
Do I want to do business with this company?
What’s the next step?
Know Your Customers
They have a problem they want fixed
They have a question they want answered
Not a lot of time
They want to trust
They desire a positive experience
Why Am I Here?
Determined within seconds
Can I find what I’m looking for?
Are they trustworthy?
What is the return policy?
Do they have good customer support? Necessary expertise? Experience with industries like mine?
How to choose services, what to look for, value
Facts, hard information
Why choose you?
What Do People Want?
What Do I Have to Offer?
Resources supplied by parent company
Adaptable print collateral
Unique skills, interests
Putting It Out There
Where to put information on your website
Make it stand out
Don’t be shy – ask for contact information
Use common sense when deciding what to ask for
Be clear about what they will be getting
Please complete the form below to download your FREE whitepaper.
Understand Buying “Fears”
Don’t want to be fooled
Get On The Same Level
About Us Page
Participate in social media
Measure What’s Working
Track conversions with goals
Step 1: Click Button Step 2: View landing page Step 3: Fill out the form Step 4: Receive the offer GOAL
Learn from Analytics
How long do they stay?
Why do they leave?
What Can You Do Today?
Make a good first impression
Show them why they’ve come to your site
User conversions begin with the user
It’s not about what you want
Help users find the information they are seeking
Ask for customer information
Use analytics to determine what works and what doesn’t