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Generating Leads from Research-Oriented B2B Buyers
 

Generating Leads from Research-Oriented B2B Buyers

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    Generating Leads from Research-Oriented B2B Buyers Generating Leads from Research-Oriented B2B Buyers Presentation Transcript

    • Generating Leads from Research-Oriented B2B Buyers Hall Web Services
    • Who We Are Jenika Scott Channel Marketing Manager [email_address]
      • Hall Web Services
      • www.hallme.com
      • 10+ Years in Business
      @Hall_Web @jenika29
    • Got Questions?
      • Use GoToWebinar “Chat” or “Ask a Question”
      • Twitter with @hall_web
    • About You
      • B2B Business and you have a website
      • Already generating some leads, want to learn how to generate more
      • Thought about generate leads with your site but not sure how
      What you will learn:
      • Knowing your users helps turn traffic into sales leads
      • Understand buying fears and breaking down barriers
      • How and when to ask for customer information
    • Conversion - Getting someone that comes to your site to take your desired/specific action User Conversion starts with… USER Contact Us Download now Click here Free Trial View a demo Call us More information
    • Answer These Questions:
      • Why am I here?
      • Do I want to do business with this company?
      • What’s the next step?
    • Know Your Customers
      • They have a problem they want fixed
      • They have a question they want answered
      • Not a lot of time
      • They want to trust
      • They desire a positive experience
    • Why Am I Here?
      • Determined within seconds
      • Can I find what I’m looking for?
      • Are they trustworthy?
      • What is the return policy?
      • Do they have good customer support? Necessary expertise? Experience with industries like mine?
      ?
      • How to choose services, what to look for, value
      • Facts, hard information
      • Why choose you?
      What Do People Want?
    • What Do I Have to Offer?
      • Resources supplied by parent company
      • Adaptable print collateral
      • Unique skills, interests
    • Putting It Out There
      • Where to put information on your website
      • Make it stand out
      • Valuable
    • What’s Next?
      • Don’t be shy – ask for contact information
      • Use common sense when deciding what to ask for
      • Be clear about what they will be getting
      • Be trustworthy
      • Don’t disappoint
      Please complete the form below to download your FREE whitepaper.
    • Understand Buying “Fears”
      • Wasting time
      • Wasting money
      • No value
      • Don’t want to be fooled
    • Get On The Same Level
      • Success Stories
      • Testimonials
      • About Us Page
      • Participate in social media
    • Measure What’s Working
      • Track conversions with goals
      • Track funnels
      Step 1: Click Button Step 2: View landing page Step 3: Fill out the form Step 4: Receive the offer GOAL
    • Learn from Analytics
      • Traffic sources
      • Popular content
      • How long do they stay?
      • Why do they leave?
    • What Can You Do Today?
      • Make a good first impression
      • Show them why they’ve come to your site
        • Answer questions
        • Solve problems
      • Reach out
      • Meet expectations
    • Recap
      • User conversions begin with the user
      • It’s not about what you want
      • Help users find the information they are seeking
      • Ask for customer information
      • Don’t disappoint
      • Use analytics to determine what works and what doesn’t
      Photo Credit - http://www.flickr.com/photos/hamed/234944758/
    • Questions?
    • Learn More
      • SEO Vision Blog - http://www.hallme.com/blog
      • Webinars – http://www.hallme.com/webinars
        • Next week – How Search Works
        • In 2 weeks – Does Your Business Need to Use Social Media?
      • Call us! 1-877-425-5932 (HALL-WEB) ‏
      • [email_address]
      Follow Hall: @Hall_Web Follow Jenika: @jenika29