Does Your Business Need Social Media

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Do you have the necessary resources to succeed in social media?

Do you have the necessary resources to succeed in social media?

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  • 1. Does Your Business Need to be Using Social Media Hall Web Services
  • 2. Who We Are Amanda O'Brien VP of Marketing [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10+ Years in Business
    @Hall_Web @amanda_pants
  • 3. Got Questions?
    • Use GoToWebinar or “Ask a Question”
    • Twitter with @hall_web
    • [email_address]
  • 4. Lets get right to it… Photo credit: http://www.flickr.com/photos/zappowbang/531040159/
  • 5. Why Social Media is Important
    • More and more people are researching things on the web
    • Word of mouth advertising - with new tools
    • People trust companies active in social media – accountability
    • It is where your customers are
      • 350 million registered users on Facebook
      • Over 60 million LinkedIn registered users
  • 6. Figuring Out What You Are Doing First
    • Why am I here?
    • How is social media going to help?
    • Use it to amplify what you are doing
    • Figure out what you are going to measure
    • Who are you reporting to?
    • What do you want to tell them?
    Photo credit: http://www.flickr.com/photos/henrybloomfield/2681991904 /
  • 7. What Are You Going to Measure?
    • What does success look like?
    • How can you measure if you are working towards success?
    • Not measuring social media metrics
    • Sales and Leads
    • Brand Recognition
    • Mentions, RTs, fans, followers
    • People entering your sales funnel
  • 8. Do you have a good product?
    • ‘ If you are good at life you will be good at social media’
    • If you are creating spin – not so much
    • This is NOT a traditional marketing channel
    • Is your story worth telling?
    Photo credit: http://www.flickr.com/photos/kamoda/240520858/
  • 9. Listen – Then What?
    • Are you ready for what you hear?
    • Who is going to answer?
    • Willing to answer customer service and complaints?
    Photo credit: http://www.flickr.com/photos/madabandon/111420681/ Search.twitter.com Google Blog Search Google Alerts LinkedIn Groups and Answers
  • 10. Twitter, Facebook? Who cares! Got a Plan? Photo credit: http://www.flickr.com/photos/silvertje/3181495497/
  • 11. Got policies?
    • Before not after
    • Might be an extension of existing policies
  • 12. Got content? Like, a lot of content!
    • Links
    • Articles
    • Blog posts
    • Videos
    • Images
    • Whitepapers
    • Webinars
    • Valuable
  • 13. Got time? Photo credit: http://www.flickr.com/photos/mediageek/2412873536/
    • 30 minutes, twice a day
    • Measure it
    • Takes notes
    • Do you need more or less?
  • 14. Did you do your research?
    • Competitors
    • Local Market
    • Your success in real life
    • Ask your target audience
    Photo credit: http://www.flickr.com/photos/laughingsquid/413379066/
  • 15. Why are you participating?
    • Local web-lebrities look sooo cool
    • Short term fix
    • All kinds of case studies of business making millions
  • 16. I’m confused Photo credit: http://www.flickr.com/photos/tambako/3593686294/
  • 17. Social Media is a Tool Photo credit: http://www.flickr.com/photos/johncline/108866145/
  • 18. Recap
    • If this is about business, keep it about business
    • Social media can be fun but keep it professional
    • You are going to need research and a plan
    • You are going to need lots of content
    • Most time intensive marketing
    • Social media should be last
    Photo credit: http://www.flickr.com/photos/96dpi/3200492901/
  • 19. Get Started
    • Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
      • Next week: How to Create Quality Web Content and Why it is Important
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Follow Hall: Hall_Web Follow Amanda: amanda_pants Books: Social Media 101 – Chris Brogan New Rules of Marketing and PR – David Meerman Scott Inbound Marketing - Hubspot